Recently, Nintendo released a battery health tip through social platforms, reminding Nintendo Switch players who have not charged for too long is time to take out the handheld computer that has been accumulated for a long time to recharge. Because according to Nintendo's official battery maintenance rules, the game is in a disadvantageous state for a long time and can easily cause damage to the battery.
Although, Nintendo's official social account has ushered in a six-year "charging tip", allowing players not to forget that they have a Switch handheld machine that is eating dust. It may really remind netizens to cherish their machines. After all, as a popular game handheld machine with a global sales of over 110 million units, if it is really broken, it will be a big deal.
However, for many domestic handheld players, the word "eating dust" is both heartbreaking and helpless. The most recent list of electronic products entitled "The Easiest List of Electronic Products to Eat Easiest to Eat Evil" Switch ranked second. Although not many people participated in the voting, it also reflects to a certain extent the current situation where the Switch Bank has been cold in China in recent years.
too few games, lock server
In 2019, Tencent reached a cooperation with Nintendo to announce the joint opening of the Switch Chinese market. Countless players cheered for this decision, hoping that the two major game industry giants can jointly break the current situation of the decline of the domestic handheld console market. However, Nintendo later stated in its 2020 financial report that the sales of Switch1 in the Chinese market in the last quarter were not large. The main reason for this result is that the limited games that can be played in China are limited, and most of them are puzzles and fitness. Games such as the Legend of Zelda, the Blade of the Alien, and Mario are all unfamiliar with the National Tour.
At the same time, although the Chinese version has expanded twenty or thirty games, the gap is too big compared to the content of thousands of overseas games. In addition, although the Chinese version does not affect the game cassette, it does not support DLC's game expansion content, nor does it support game updates. Of course, there are also some missing functions that have become a pain point that frusts players.
Therefore, many gamers who buy Switch China are also nicknamed "China Warriors" by the outside world, and many users who own the China Bank version also accused the Switch China Bank they bought them also of "IQ tax".
console market niche
Although in recent years, the domestic game market has been on a good upward trend. But it is pitiful to subdivided into the host field. According to data, the scale of Chinese game users maintained steady growth in 2021, with the number of users reaching 666 million, and increased by by 0.22% year-on-year; in 2021, the actual sales revenue of Chinese game market was 296.513 billion yuan, an increase of 17.826 billion yuan over 2020, a year-on-year increase of 6.40%. Among them, mobile game sales were 76.06%, clients were 19.83%, while other games, namely consoles, were 2.08%. Therefore, it can be seen that the current distribution of domestic games mainly involves mobile games and PCs.
And compared with the tradition of strong overseas game console culture, domestic gamers are not very popular with consoles. This can be seen from the market that in terms of the global host market size in 2021, the North American host market is US$20.79 billion; Europe is US$15.15 billion; Japan is US$4.9 billion. As for China's market size, the market size is far inferior to other regions. Therefore, the market determines the resource allocation and the direction of the industry.
At the same time, not only is the Switch domestic market cooler, but other game consoles such as PS5 and XBOX are not easy to have. However, compared with Nintendo, the Sony and Microsoft are much better.
Generally speaking, it is probably a bit difficult to get rid of the title of "IQ tax" on the Switch version at this stage, unless you make breakthrough progress in the number of games, after all, content is the primary productivity that generates the player base.
