players are the core factor in ensuring the revenue of game agents, so the primary problem faced by game agents is - how to find players? If you don’t know how to find players, or don’t know where to find them, then your gaming agency career will not last long. Today, the editor will introduce to you the question of how to find player users after the game agent: Where are the players in
? What channels can
reach players through?
What methods can
attract players to their own gaming platform?
Overall, there are many ways to find players with game agents, but it is difficult for novice operators to master them. Today we will focus on the following two types. After you get familiar with them, you can still achieve good promotion results. As the saying goes, one move is full of fresh food, and the Nine Swords of Dugu can still dominate the world.
The first type: attract players through self-media short video links;
The regular short video platforms provide marketing channels for game links, but the review process and methods are different. Taking Douyin as an example, the short video link can be used as a "small windmill". If an operator wants to divert traffic through the form of a small windmill, he only needs to open the account and create the landing page after the user clicks the link. The landing page can be achieved through the Orange Website Building of the Giant Engine. Users can click on the small windmill to enter the landing page, and then they can guide to WeChat, official accounts and other jump pages. There are two main channels for
to mount small windmills, which are generally achieved through expert promotion and self-built channels. Douyin experts have a great influence and all have complete promotional rights for selling goods. They can send game links to the authors. They can complete player access by selling goods in the form of "game products". Of course, operators can also mount small windmills through self-built channels, such as opening their own live broadcast room, completing Blue V certification, and reaching 1,000 fans, you can apply for the permission to hang small windmills. The marketing cost of hang small windmills on their own platform is relatively lower on , making the operation more convenient, and you can also accumulate your own promotion and operation experience. It is one of the mainstream methods of short video promotion and traffic diversion at present.
The second type: recruiting players through game calls;
has been attracting players through calls and advertisements for more than ten years, but the classic marketing methods are never out of date and will innovate according to the development of the platform form. The initial "Level 3 Guilds are so popular", "Come quickly, there are many benefits, many girls, and many big brothers", etc. The current game call advertisements have been widely used on the agency platform. Operators can go to in-game, game post bar, guild chat group, short video messages and other places where game players are active, as long as they can reach users. The content of
is very particular. From the editor’s experience, the content of the call is short and concise. The font display of the call advertisement is generally small and fleeting. You must highlight the key points and not talk nonsense. In addition, the call advertisement must be closely integrated with the core advantages of the platform or game. In addition to summarizing it yourself, this core advantage can also communicate more with the operation guidance of the game intermodal platform. Generally speaking, the intermodal platform has a basic understanding of the game during the game access stage, and the professional intermodal platform guidance has a deeper understanding of the entire game market and has more operators in contact with, and has a more accurate grasp of the player's interests and game advantages. However, operators need to pay attention to screening when joining the intermodal platform. At present, the operational guidance provided by various game intermodal platforms in the industry is uneven. Please pay attention to screening when joining the intermodal platform in the early stage.
is OK. Today’s tips for game agent promotion are all for you. If you have a better promotion method, please feel free to communicate in the comment area.
