Recently, Steam official document library (Steamworks) updated the relevant description of "regional pricing suggestions" and introduced Steam's partition pricing strategy in more detail. They said: Although most developers ignore Steam's partition pricing advice, they still recommend using Steam's recommended pricing as a reference. "Steam Regional Pricing Suggestions" before the update of
First of all, Steam said that game pricing is ultimately decided by the developer, and Steam only gave a reference value. This reference pricing is not directly converted at the exchange rate , because this oversimplified approach cannot accurately reflect the economic environment differences between regions.
So how does Steam provide reference pricing for different regions? They will consider the fees paid by local players for other goods and services in depth, and analyze data such as purchasing power parity (ppp), consumer price index (cpi), so that prices and consumption levels can be compared more widely. Considering that Steam mainly sells games, they will consider the consumption situation in the entertainment industry more deeply.
All these factors cause the Steam platform to adjust their pricing reference recommendations more frequently so that it can keep pace with changing economic situations. The "Steam Regional Pricing Suggestions" updated by
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. Finally, Steam said that most games directly ignore Steam's pricing suggestions, but decide on the pricing of each currency by themselves. is of course no problem with . However, Steam hopes that these recommended pricing can provide valuable references to developers who do not have the time and are not interested in studying pricing.
In recent years, more Steam players seem to have used their low-price zone accounts to buy cheaper games, which has led to some manufacturers significantly increasing the price of the game's low-price zone, resulting in players who are truly in the low-price zone cannot afford to buy games. Steam's revision of the description of "regional pricing suggestions" this time may also hope that developers can offer more reasonable prices to low-price areas.
