There is a small game that is very popular recently. I believe many friends have played it and are crazy about it. That’s right, it’s the game in the title - a sheep.
The first thing I saw about this mini game was discovered in Douyin a few days ago, but I didn’t click in because I don’t trust Douyin’s mini games and I’m worried that I can take up too much storage space (after all, you have not watched a few videos on Douyin and suddenly expanded to several G before you even watched a few videos). Later, I saw someone on WeChat Moments posting some strange words, such as "I am a donkey, not a sheep", and "How many layers are there underneath?" I instantly felt that things were not simple, and this game might have spread like a virus.
However, there have been too many mobile games before, and most of them have never played or tried one game at most. There are basically three reasons: First, many mobile games need to be downloaded. Apple 11 users, which are inferior to third-class and have little memory, can't afford the storage space cost of this game; Second, because mobile games are so convenient that they can start a game anytime and anywhere, taking up all the fragmented time or even starting to occupy your entire time, which is really not in line with my principles of actively practicing the core socialist values of ; Third, these popular mobile games are generally introduced or copied directly from the PC games, and I prefer to play PC games, after all, the experience and pleasure of PC games cannot be replaced by mobile games.
I thought I could still avoid this "epid wind", but the facts proved that I was still too simple. Because I accidentally found a colleague playing this game with a WeChat mini program today, and realized that this game is not exclusive to Douyin. Since it is available on WeChat, I will play it. After all, if the WeChat mini program takes up space, it can still be uninstalled, and the cost is not too high. So, I pulled down the chat list and searched for "Sheep, a sheep". Sure enough, the entrance to the game came into my eyes.
authorization and certification are completed in one go. Unlike Tencent mini games such as Doudizhu and mahjong, this mini game does not require real-name authentication, which is convenient and convenient~ Then I started to accept this game. I won’t introduce the content of
game. Friends who have played it will naturally know it. Friends who have not played it may not be interested in understanding it, so there is no need to elaborate it. Today I will only talk about my feelings and thoughts
First of all, is this game itself a very creative new game? Obviously not. What I am talking about here is not saying that it is based on the statement of the majority of surfing people on the Internet, but my personal experience. In fact, there was a similar game more than ten years ago. The game name was "Mahjong Lianliankan". It was not the current " Happy Elimination " similar to "", but the kind of wired, and it is not an ordinary Lianliankan. It is stacked with many layers. Just like the essence of "Sheep", you can find the same card and then eliminate it, but the game mechanism is slightly different. Mahjong Lianlian is to find two identical cards that are connected in a straight line, and the connection line cannot exceed three straight lines. If the connection is successful, it will be eliminated. Correspondingly, the limiting factor for watching Mahjong Lianlian is time. All cards must be eliminated within the specified available time. Every successful elimination of a pair of cards can increase the available time, and the available time will fail if it is used up; while the limiting factor for "sheep" is the slot, and the slot will fail if it is full. Since Mahjong Lianlian was a stand-alone game at that time, there was no ranking and competition among players, and the Internet had not yet flourished at that time, let alone mobile Internet, Mahjong Lianlian might not be so popular and not well-known to many people.
Since there were similar games before, why can "sheep" suddenly become popular? Through my own use, I think the main reasons are the following points
1, mini program
as mentioned earlier, because this game is a mini program, no need to download and can be played at any time, which is really too convenient. I am a living example. If you are an app, I will definitely not download it to play. I believe that there are many friends with the same mentality as me.Speaking of this, we have to mention the originator of the mini program. The mini game "Mist" that was first launched by Tencent when WeChat mini program was "Mist": it showed the classic shooting game Thunder Fighter that everyone played when they were young in WeChat through plain drawing techniques, which really made everyone's eyes shine. There are also "jump" that later appeared like drugs, which made people addicted to it, and even some people wrote scripts to get scores. You should know that before this, the crazy birds and the flap birds were all games that needed to be downloaded to play.
2, collective sense of honor
Once you enter the game, you can see the ranking of provinces as the collective. Everyone will first see which province they rank in when they come in, and how many sheep are there in the flock. As soon as I opened Douyin, the comments below the related videos were all about "Are people from xx province really so smart?" "How can xx province become the first place so quickly?" There are bragging and self-deprecating while talking and laughing. To put it bluntly, isn’t these “collective sense of honor” that we have been instilled in kindergarten: we save so awesomely, then I can’t save us embarrassment; we save so much food, I have to work hard to save us points.
3, share fission
The word "share fission" actually comes from CRM. It generally refers to the kind of commission rebate the platform after recruiting new people to register or friends to place an order. This model was very popular in the past few years. The most typical example is that after using CRM, WeChat business does not even need to edit the copy of the Moments by itself, and the pictures do not need to be uploaded by themselves. They are forwarded directly to the Moments by one click through the platform. Friends place orders through the Moments link, and the rebate will be in your account. There are also some platforms, such as Lianlian peripheral games, where friends purchase and purchase through forwarded links or through QR code images generated by the platform, and the rebate will also be placed on your account. And our protagonist today, "Sheep", used a similar routine. You clicked the wrong one, want to regret the chess? This is not a game of Go, and the opponent can regret it if he agrees. This is a flock of sheep, and there are rules for flocks of sheep. You have to share the game with your friends before you can regret this step. When your friend sees it, he will naturally be curious about what this is. Click in, and then another friend next to you has become a sheep. In fact, this routine is very common in today's mobile Internet products. Take WeChat Reading , which I usually use more frequently, as an example. I will give you a few books for free every week. The first two books are to make friends and give you unconditionally. As for the few books behind, if you are not a paid member, then I'm sorry, you have to find your friends, share them with them, and let them click on the link, so that you can get it. Just this, I can only get one more book. Don’t think about it anymore (I’m so stingy. I used WeChat reading in the past few years. It’s not like this. It’s very generous)
4. The “weakness” of human nature
In this game, the two “weaknesses” of human nature are exposed and firmly grasped by game developers. Note that my "weakness" here is in double quotes. It is more of a feature than a weakness.
The first "weakness" is "vanity": in recent days, players have been crazily forwarding and showing off their achievements in their circle of friends and Douyin, comparing houses, cars, and watches? Sorry, these days, we will compete with who will enter the glorious flock first if we have a plant. Everyone is human, who hasn’t had a little vanity yet? The book "Sense of Participation" tells the same truth: use the vanity of users to spread the brand. Xiaomi didn't spend much money on advertising when they first started making mobile phones. They created some small games or DIY activities on the Internet (such as using Xiaomi's various electrical appliances and homes to decorate their virtual homes online and then share them on Weibo to show off their creativity and aesthetics). Other people's praise can greatly satisfy users' vanity (who is not a vain child in his twenties or thirties). Although "Sheep" also spent a lot of money on advertising, I believe that a large part of the new users who later came from some of their achievements shared and show off in their circle of friends.I want to complain silently here. I haven’t seen players who have successfully entered the flock in my circle of friends. Is it because I am not smart enough that my friends are just as stupid?
The second "weakness" is "gambler's psychology": "I have eliminated half of it, why did I die? If it doesn't work, it will happen again." "The dealer is asleep? Why is such a bad deck of cards? TAT will play again!" No one is willing to admit that they are really good. Everyone thinks it is a game of luck, so they will play again and again. But everyone should know that since you sit on the poker table, there is no real winner. With the current difficulty of the game, you are likely to not win anything, but you will lose a lot of time and energy.
5, better user experience
As a small game, it is said that the R&D team behind it is not strong. I think "sheep" has done a good job in the user experience. The light and magical background music, the vibration feedback when clicking, as well as the icing on the cake, my business card, today's top sheep list, dress-up, and posting barrage, all prove that "Sheep" is a pretty good little game.
Finally, I will teach you a tip for playing this game: try to eliminate the upper layer, so that more lower layers can be revealed, instead of just clicking on the same ones. Some people say that you haven’t even entered the flock, and you are teaching here. It’s okay, I dare to teach, but there are always people who dare to learn, right?
The last last, I would like to remind all the sheep that proper game is good for the body and mind, addiction to games is bad for the body and heart. The behavior of playing until two or three o'clock in the night is really undesirable. If you sit on the toilet until you don't know the time, you will be the one who numbs your feet and legs in the end.
is OK. I have been talking so much, thank you for being patient. Welcome to follow, like, comment and forward!
