In recent years, young people’s love for traditional culture has led to the gradual rise of “national culture”. Whether it is music, drama, or entertainment programs, there are more and more ways to explore the presentation of traditional culture, and there are more and more traditional cultural works. Keep "out of the circle".
Today, the limited-time linkage version of the new "Zhu Xian" and the Chinese comic movie "White Snake: Origin" is officially launched. It is also another new exploration of national style and traditional Chinese culture by the two.
As we all know, "White Snake: Origin" is based on the long-circulated story of "White Snake". It is the inheritance and development of traditional folklore. The shapes and scenes created according to the standards of traditional Chinese aesthetics fully demonstrate the characteristics of Chinese culture and are known as Many viewers praised it as "the masterpiece of Chinese comics against the tripod".
For the new "Zhu Xian" mobile game that has always adhered to the pure Chinese style route, this cooperation is also a brand-new learning, whether it is the further expansion of the game plot, or the attempt to diversify the art style, and more importantly Yes, the cultural spirit conveyed in the movie can be combined with the spiritual core of the game to convey more positive power to young people.
Of course, this is not the first attempt of the new "Zhu Xian" mobile game to deeply cultivate traditional culture. At the beginning of this year, the new "Zhu Xian" mobile game cooperated with Anhui Huangmei Opera Theater , National Local Opera Performance Center, Ma'anshan City Art Theater, China Network to jointly create the first game IP customized Huangmei short play "Infatuation Curse" , aiming to allow players to truly feel the charm of Huangmei Opera, one of the five major opera types in China, by appreciating this play.
Since its launch, the new "Zhu Xian" mobile game has many highlights on the road to inheriting traditional Chinese culture because of the unique cultural flavor of the Zhu Xian IP and the purely national style of the game. Whether it is working with the country's first batch of intangible cultural heritage Nanjing Confucius Temple to break through the limitations of time and space and embed the full view of the Confucius Temple historical district into the game temple fair scene; or in order to protect and inherit the traditional Beijing flavor culture, Beijing-style cultural labels such as Tuyeer , Tanghulu , and Zhayaner Kite have been implanted into games in different forms; they are all trying to find ways that young people like to build a bridge between tradition and games.
This time, in addition to various game implants such as fashion, array spirits, dungeons, and pets, the new Zhu Xian "Mobile Game" has also completely expanded the plot of "White Snake: Origin", integrating the firm courage of the protagonist in the story. The spiritual core of persistence and belief is integrated into the game, allowing players to once again feel the tear-jerking and touching nature of this story, and appreciate the charm of Chinese comics.
Remember to come to the new "Zhu Xian" mobile game and relive the story of "White Snake: Origin" again. We also look forward to the new "Zhu Xian" mobile game bringing us more exciting performances in inheriting traditional culture in the future.
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