It seems that overnight, the script has become "exceptional learning". Online variety shows, offline games, there is a rare thing that attracts young people who travel between the real and virtual worlds at the same time.
The history of script killing dates back to Britain in the 19th century, but for young Chinese, it was as late as 2013 when an English script called "Death Wears White" (Death Wears White) was introduced to China. It marked the beginning of the script-killing industry-but only in the niche board game world.
Script killing truly became the "majority", starting from the online. The earliest script-killing variety show " Star Detective ", from the first season of 2016, all the way to the sixth season of 2021, the Douban score is no less than 8.5, attracting a large number of loyal fans.
became popular online, and the enthusiasm has rolled back offline. In 2019, script killings have sprung up. According to the research report, the number of script killings across the country soared from 2,400 to 12,000 in 2019; as of the end of 2020, this number has exceeded 30,000. In the memories of most players, it was also this year that he walked into the script killing hall for the first time.
Photo courtesy of Visual China
The script of "an overnight fame" naturally has genes for online and offline interaction. Offline is on fire, and in 2021, the script-killing variety show will usher in a big explosion.
2021 can be called the "first year" of the script-killing variety show. In addition to the long-established programs such as "Star Detective" and " Escape Room", there is also " Moe", the main "IP" detective. Detective Detective Case", " Bizarre Script Shark" with a mix and match of "Script Kill + Board Game + Various Elements", "The Last Winner", "The Shining Detective Family", "Wind and Cloud Drama Club", and "X Doors" Projects that have been officially announced, such as "Files", are also in line.
And the "ambition" of the script is more than that. To get through the virtual and reality, the script killing is still the script killing, it's just the difference between playing it by yourself or watching others; it's the next game to get through the industry.
There are two key points about the appeal of Script Killing.One is "exploration" or "adventure", and the other is "acting". The former tests the intelligence of logical reasoning, while the latter satisfies the addiction of role-playing. Extending these two core competencies, it inexplicably fits with many industries that focus on knowledge and experience.
Speaking of this, the museum is about to raise both hands and shout, look here and see here, isn't this a good way to make cultural relics "live"? It can be said that the museum is simply the most suitable place for script killing. The exhibition hall-a natural immersive venue, cultural relics-natural clue objects, and history-a natural scripted story. More importantly, when the player is serious about the game, the museum also subtly completed the mission of popularizing knowledge. It is entertaining and entertaining, and it is perfectly integrated in the museum script killing.
iResearch data show that the script killing market, which is popular among "Gen Z" (referring to those born between 1995 and 2009) young people, will exceed 10 billion yuan in 2019 and is expected to exceed 10 billion yuan in 2021. 20 billion yuan. The brick-and-mortar bookstore, which has been under pressure from its operations, also took a fancy to the script kill.
is different from the main feature original content of the museum. To some extent, the bookstore assumes the role of script killing. With a good space environment, natural cultural genes, and extensible content resources, it has to be said that the bookstore is a good match for the script. A bookstore that originally has a leisure space, as long as there are people and scripts, they can cross the border and become a script killer.
At the end of 2019, after the reopening of Hubei Foreign Language Bookstore, it became a local cultural landmark, with an endless stream of readers, transformed into script killers on the spot; starting from the second half of 2020, Qingdao Book City Mingyue Island 24-hour bookstore will continue Nearly 10 script-killing events were held. The bookstore hopes to enhance the store’s experience through such interactive activities; in August 2021, Fujian Dream Bookstore will start the script-killing event, because the readers and script-killing groups overlap, the bookstore hopes In order to attract more readers...
In the context of the integration of cultural and tourism, the craze for script killing is soaring, so that tourist attractions can't be restrained. "Today's Anren·Lejing Impression" launched by the ancient town of Anren in Chengdu took two days and one night. In the dressing room of the mansion, the cheongsam was put on, the hair was curled up, and the game started.
Some scenic spots are simply a large script to kill the museum. The Qingchengshan family used to run a poor farmhouse,It was converted into an ancient courtyard full of almond trees, and more than 10 independent rooms were arranged according to the script. Players eat, drink and have fun, are all in the play, and dedicated NPCs accompany them throughout the process.
This gave birth to another kind of script-killing cross-border-"Script-killing + B&B", which is not limited to scenic spots, hotels and guesthouses featuring script-killing themselves have become a landscape that attracts young people. In a movie hotel, players change into Lolita skirts or court retro menswear to attend the hotel’s exquisite tea party, and the hotel’s front desk, waiters and even cleaning staff are all part of the story of the original script "Red Queen’s Tea Party" .
The script killing evokes the long-lost enthusiasm of young people for offline participation. The script killing + museums, bookstores, scenic spots, homestays... all kinds of young people's hobbies have found a common prefix. These spaces are all at a certain angle, hitting the essentials of script killing. Both sides hit it off, each takes what they need, and enjoys playing. In the final analysis, it is still the game characteristics that young people like to kill with scripts, which is the "adventure" and "acting" mentioned before.
If you ask one more question, why do young people like "adventure" and "acting"? Perhaps because everyone has the curiosity and enthusiasm to travel through the world, they have the dream of becoming another person and the reality that they have to face. A story that cannot be realized in reality can be experienced in a few hours of script-killing game, just like a "good dream one-day tour" in " Party A and Party B ". The value of dreams will always exist, and the reality starting from dreams has more expectations.
Source: China Youth Daily Client
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