event catalysis: On December 28, the National Press and Publication Administration released the approval information for imported online games in 2022. A total of 45 games were approved, including Tencent 's " Pokémon Gathering " and so on. This is the first time after 17 months that the imported game version number has resumed issuance. In addition, 84 domestic online games were approved.
core point of view: The issuance of the imported game version number is of great significance. It is a positive signal released by the policy and will significantly boost the confidence of the domestic game industry. The release of new supply-side products next year is worth looking forward to. In addition, in November, People's Daily Online positively proposed the industrial value of games for the first time in the article "People's Financial Review: Deeply exploring the value of the video game industry is an opportunity not to be missed"! Perhaps the game industry has already reached the point where "winter is gone and dawn is approaching." (At the end of the article, there is a summary of relevant listed companies, please pay attention to the hot news and don’t get lost!)
Source: Guoxin Press and Publication Administration
Central media affirms the important value of the game industry, and policy suppression is expected to usher in a turning point! On November 16, People's Daily Online released a financial review "In-depth exploration of the value of the electronic game industry is an opportunity not to be missed" stating that "electronic games have long been freed from the single attribute of entertainment products and have become important to a country's industrial layout and technological innovation meaningful industry" and "game technology plays an important role in supporting the development of advanced technologies and industries such as 5G, chip industry, artificial intelligence , etc." The financial review affirmed the important value of the game industry, and in terms of game version numbers, the issuance of game version numbers has resumed since April 2022. The policy suppression that the game industry continues to face in the early stage is expected to usher in a turning point.
Source: People’s Daily Online
The problem of preventing addiction among minors has come to an end, and the policy is expected to improve. From August 2021 to March 2022, in order to promote the anti-addiction supervision of minors, the version number was suspended, the supply of new games was weak, and the valuation and performance of the game sector were both under pressure. As the People's Daily Online issued an article affirming the value of the electronic game industry, and on November 22, the Game Working Committee of the China Music and Digital Association and others released the "2022 Progress Report on the Protection of Minors in China's Game Industry", which shows that the problem of minors' game addiction has been further solved. With the issue of anti-addiction for minors coming to an end and central media affirming the value of the gaming industry, policy expectations for the gaming industry have gradually improved, and valuations are expected to continue to recover.
Source: Game Working Committee, Gamma Data
The issuance of game version numbers has returned to normal, and the supply side of the industry is expected to continue to improve. will issue 45, 60, 67, 69, 73, 70, 84+44 version numbers respectively in April/6/7/8/9/11/December 2022, and the number of issuances will gradually recover. It is the seventh batch after the resumption of issuance of version numbers and in April 2022. It is also the first time that imported version numbers have been issued after 17 months. Judging from the successful distribution data, the number of single version number issuance has gradually stabilized, and the overall game version number issuance rhythm has further returned to normal. The stable recovery of the supply side is expected to push China's gaming industry to gradually bottom out and help boost industry valuations.
Number of approvals for domestic mobile games from 2017 to now
Source: National Press and Publication Administration
The process of games going overseas is expected to be accelerated by policies. While the domestic game market is expected to recover steadily, policies also actively encourage cultural industries, including games, to go global. In July 2022, multiple ministries and commissions jointly issued the "Opinions on Promoting the High-Quality Development of Foreign Cultural Trade", which once again emphasized the active cultivation of competitive advantages in the export of cultural products including online games, and proposed to form a group of digital cultural platforms and industry leaders with international influence by 2025. The process of taking games overseas is expected to be accelerated by policies.
The National Press and Publication Administration released December domestic online game approval information, involving a number of listed companies. A total of 44 imported game versions and 84 domestic game versions passed review. includes Tencent's "Pokémon Gathering", " Fearless Contract "; Perfect World " Two Point Hospital " and "Ode to Dreams"; Zhongqingbao "Miracle Comes", "Decompression Artifact", "Dream Hotel" and "Heavenly Travel"; Dreamland "Ni No Kuni: Crossed World"; Heart Company " Endless Journey Map "; Oriental Pearl "Elf in the Wall"; Shengtian Network "Age of Discovery: Overlord of the Sea"; Kaiying Network "Legend of Sword and Fairy: A New Beginning", "The King of Nazarick", Mingchen Health's "Anchor Point", Kingsoft 's "Dust White Forbidden Zone", Gigabit 's "Throne of the Deep Sea", Shenzhou Taiyue 's "Smoke Apocalypse", etc.
Related listed companies sort out
Shengtian Network : China's leading scenario-based digital entertainment platform, two transformations have helped growth against the trend. The company was founded in 2006 and started its online entertainment business. Since then, we have used our own traffic to expand our product matrix and services, and expand new gaming and entertainment scenarios. In recent years, the company has improved its game content layout through acquisitions, while actively exploring technology layouts such as cloud games, and improving its business layout of platform + games + services.
Mingchen Health : The company has entered the game industry through the acquisition of R&D teams such as Huaduo and Lei Yan since August 2020, and has gradually taken the game business as its core business. In 2021, the company established Xingxuan Spacetime to expand its game publishing business. In 2021, the company plans to acquire Kashgar Arcane and continue to increase its research and development of high-quality products. On November 25, 2022, the company issued an announcement to complete the industrial and commercial change registration. Since the business structure and operating structure have changed, the company will choose an appropriate opportunity to submit an application to change the company name and stock abbreviation to the relevant departments.
Kaiying Network : The company’s early business focused on the development and distribution of legendary and miracle web games and mobile games. In recent years, the company has actively explored diversified game categories and deployed VR hardware and content ahead of schedule. It is a growing game company with a leading position in legendary and miracle games and multiple innovations.
gigabit : The company has been deeply involved in the online game industry for nearly 20 years, building a solid foundation for IP industrialization. The company has successfully developed the " asking " PC game + mobile game with traditional Chinese culture as the core, and the turn-based game remains innovative for a long time; the new IP game "Yi Nian Xiaoyao" continues to be popular domestically and overseas, and its industrialization capabilities have been verified; it is an agent for a number of high-quality games and has a good product reserve, covering diversified game categories such as business simulation, placement and development, Roguelike, RPG, strategy, etc.
related listed companies: Shengtian Network, Mingchen Health, Kaiying Network, Gigabyte, Perfect World, Zhongqingbao, Oriental Pearl Tower, Shenzhou Taiyue, Sanqi Interactive Entertainment , Century Huatong , Kunlun Wanwei , Chinese Media , etc. ; [H shares ] Tencent Holdings, iDreamSky, Kingsoft Software etc.
