mentioned Shuijingfang , but many wine lovers don’t know that it is actually a “ foreign-owned wine ”.
In addition, the previous pricing of was even more expensive than of Moutai. Later, after it was completely transformed into a foreign wine, it was announced that it would promote it to the world, but it was slapped in the face. It did not go as smoothly as expected. changed five managers in 10 years. was also ridiculed by many wine friends: 's iron-clad Shuijingfang, and its smooth manager . What happened along the way?
Shuijingfang In 1998, when Quanxing Daqu became popular, Quanxing Distillery discovered an old cellar that was more than 600 years old, which aroused widespread heated discussion. Then "Shuijingfang" came into being and began to enter the high-end liquor market, and the price was far higher than that of Moutai and Wuliangye at that time. You know, the price of Moutai at that time was only 300 yuan a bottle.
benchmarks Moutai and establishes the image of high-end liquor
Shuijingfang’s initial pricing is enough to show that its ambition is not about how much it sells or how much profit it makes. To put it bluntly, just like in martial arts novels, a master who bravely challenges the leader of the martial arts league will definitely win a certain degree of fame regardless of the outcome. Coupled with the quality of his wine, it is undoubtedly the best opportunity to enter the high-end wine market.
Shuijingfang's road to holding
Later, one of the world's largest foreign wine companies, Diageo , began to participate in the Quanxing Group equity in 2006. By August 2013, it wholly owned the Quanxing Group, which meant that Shuijingfang became a real foreign brand and became a " foreign-invested wine" .
As we all know, after the acquisition, Shuijingfang invested a lot of advertising expenses every year, and its popularity has indeed increased. However, the huge amount of advertising has also caused the company to suffer losses, and this year's revenue is very bleak.
As of October 12, 2022, Shuijingfang stock price ranked first in decline. Among the nearly 20 liquor stocks, Shuijingfang fell by more than 50%. It increased revenue without increasing profits , and it was undoubtedly the bottom of the performance.
This makes people think that after Shuijingfang became a foreign-owned wine company, it changed five general managers in 10 years. Do foreigners not understand wine?
① After the first foreign manager was airborne, he threatened to strive to achieve the goal of Shuijingfang’s international market accounting for 40% of operating income within 5 years. In fact, due to differences in taste, it is difficult for liquor to go abroad . This goal has a long way to go.
②The common point among the five managers is that they had no combat experience before coming to Shuijingfang. As the saying goes, it is difficult to win a battle without sufficient preparation if your amateur skills are not good enough.
Due to frequent changes of generals, Shuijingfang has lost too many opportunities, which is indeed a pity. However, the liquor market is changing rapidly, and the future development of Shuijingfang is still worth looking forward to.
Having said that, in the current fierce competition for liquor, advertising is indeed necessary, but in the end, if you want to have the last laugh and go further, you should return to the product itself . You need to be hard-working. As long as the quality of the wine is excellent, consumers will still buy it.
There are many high-quality wines on the market today, such as the two below, which have excellent taste and good reputation. However, they are not well publicized and are only known by locals. It is a pity. Friends who want to drink but don’t know how to choose may wish to give it a try.
Fengyun Jiangfu sealed
This wine is an authentic Daqu Kunsha sauce wine with full aroma of grass and stands out in the sauce wine circle.
It also has a close relationship with Moutai. The brewer is the only beloved son of Moutai's old factory director Li Xingfa - Li Changshou .
As early as more than 60 years ago, Li Xingfa summarized the three typical styles of Maotai-flavor wine, which perfectly solved the problem of unstable Maotai liquor. Its output has also been greatly improved. For this reason, he is known as the father of Maotai-flavor , and won the national special allowance .
Later, after Li Xingfa returned to his own winery, he created the " Li's Maojiu blending method " based on what he had learned throughout his life, and taught it to Li Changshou, and this wine was born.
has the same origin as Moutai in terms of technology. It selects high-quality red-tasseled sorghum , which is thick inside and outside. The wine is harvested seven times. The entire brewing time takes 1 year. The final base wine is stored in the cellar for 5 years. is added with the 12-year-old wine left by Li Xingfa for careful blending and every drop of mellow aroma.
The wine is delicate and mellow, sweet and palatable, with outstanding cellar aroma. It is also accompanied by the aroma of old wine spreading in the mouth, which makes people intoxicated. After drinking, the fragrance will linger on the lips and teeth, and the aftertaste will be long.
Gubeichun
This wine is a classic old-brand strong-flavor wine. It is brewed using a century-old cellar and traditional craftsmanship. I once went to Wuliangye to learn. There is also a saying that " has Wuliangye in the south and Gubeichun in the north", which shows the quality of the wine.
This wine can be said to be a god-like existence in Shandong. It has a pure taste, sweet and palatable. The key is that it does not dry mouth after drinking. In addition, its cost-effectiveness is also high, so it has always been favored by drinking friends. That’s all
’s sharing today. What kind of wine do you usually like to drink? Welcome to leave a message in the comment area below.
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