Author: JTloml
Since being acquired by Lianmei Group in 2008, Anjiu has been "hidden". In 2020, Guizhou Anjiu returned to the world.
Guizhou Anjiu originated in 1930. -member Zhou Shaocheng founded the "Zui Qunfang" winery. In 1951, "Zui Qunfang" was renamed "Anjiu" and merged with Limin Winery, which led to the birth of the first state-owned enterprise in the local area and became one of the earliest state-owned wineries in Guizhou with Moutai.
Guizhou Anjiu has put a lot of effort into marketing. Not only did he invite Jiang Wen as the spokesperson, he also named Guizhou Anjiu and Moutai as the "two historical famous wines in Guizhou". Although
has taken advantage of Moutai's popularity, this title is not groundless. In 1955, the first national winemaking conference was held in Beijing. Guizhou Anjiu and Kweichow Moutai became the only two Guizhou liquor brands selected as "Class A wine". Since 1963, Guizhou Anjiu has been awarded the title of "Guizhou Famous Wine" for the past and has become one of the "Eight Famous Wines in Guizhou".
Kweichow Moutai has now become a leading wine company with a level 2 trillion, firmly ranking as the leader in the liquor industry.
Guizhou Anjiu has a history of 72 years. In 1988, the production scale of Anjiu had reached the forefront of the industry. However, Anjiu was eventually injured by fake wine and declined. In the 30 years from 1990 to 2020, there was almost a blank in the history of China's liquor development.
After many years of silence, it will take some time to become a first-tier brand.
(This article is for reference only and does not constitute investment advice. You can bear the risks of operating based on this)
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