liquor ration wine market has two strong brands: Red Star and Niulanshan.
These two wines are called people's food in the wine circle, because they have been accommodating the people for decades. Even people who have just entered the industry often confuse the two. Although these two wines are both Erguotou , they belong to different brands.
is the food for ordinary people. Which one is better for Hongxing or Niulanshan? This question is very important to the drinkers. In order to answer questions and answer questions, the editor asked experts in liquor appraisal, but his reply was: "They can't be compared."
After careful understanding, the editor finally figured out that the gap between Hongxing and Niulanshan is not very big. So what is the difference between the two brands? Let's take a look together.
Gap 1: Different brand positioning
Red Star Erguotou is a product born in accordance with the times. It has been born with the mission of serving the people since its birth. This is also why Hongxing has been positioned in the light bottle ration wine market for the past 70 years.
Niolanshan Erguotou is a product that has attracted the future development momentum of the liquor industry. Its existence is mainly for the purpose of obtaining profits. At present, Niolanshan Erguotou has a wide range of flavors and a wide market.
Gap 2: Different marketing models
Hongxing Erguotou has been brewing Erguotou for nearly 70 years. Over the years, Hongxing has not made extensive publicity and preparations on the market, but has worked diligently to create wine quality and develop new products.
The cost of Niulanshan Erguotou in marketing promotion is no less than or even very likely to exceed the production cost of each bottle of wine. A large amount of publicity lays the foundation for it to sit in the "10 billion yuan in the wine list of people's food rations" in the later period.
Gap Three: Different quality control stability
Hongxing Erguotou has launched single products in the past 70 years, adhering to the principle of pure grain brewing. Although there are not many products, each one is a fine product. Some are new packaging for old products, and some are upgraded old products. In short, the quality control of Erguotou under Hongxing is extremely stable and has a reputation as before.
Niolanshan is contrary to this. The subsequent products launched include pure grain wine and alcohol wine, which are both refreshing and strong fragrance. New products are rarely upgraded. Currently, the most popular non-alcoholic wine "Bai Niu Er" under Niolanshan is enough to see that the quality control of the series of wines under its brand is not as good as that of Hongxing Erguotou.
Hongxing Erguotou's traditional choking is also a well-known fact. Compared with Hongxing, Niulanshan's leading flower girl Bai Niu Er has a stronger palatable taste. The reason for this is that "edible spices" are added to the ingredients of Bai Niu Er, which is the attractive taste given by technology.
People often position the quality of a wine because of the taste, brand and price of a wine. However, this idea has made the liquor industry more and more deeper and the quality control stability is getting worse. There are many liquors that are misunderstood like Hongxing, such as the following two.
Handong Master Wine (Daya)
This wine is mainly misunderstood because its origin is located in Maotai Town . Now Maotai Town Wine is incredibly in style, and various low-quality wines are rampant, which makes the Daqukunsha Sauce Wine produced by the local qualified old winery buried, including this wine.
This winery is located in the core production area recognized by Maotai Town. It is suitable for the natural environment of brewing sauce wine with the local high-quality sauce wine raw material - Xiaohongliang. Then, the base wine is brewed through the 12987 process used in Maotai wine . Although the yield rate of base wine is low, the quality is excellent.
base wine is essential for subsequent 6 years of storage. This process increases the aromatic compounds in the finished wine, has a richer texture and a higher nutritional value. Finally, it is mixed and listed according to the recipe retained by the Chinese sauce wine master Zeng Chuanzheng. It is called "Little Moutai" by wine friends in Maotai Town. is called "three Taiwans and one Dong" in Guizhou territory, along with Moutai, Guotai and Diaoyutai.
Qingzhu wine
This wine is like Handong Master Liquor, which is dragged down by the stable quality control of the wine circle. There was a period of time when bamboo tube wine was circulated on the market, but some of the bamboo tube wines had the phenomenon of fish mixed with beads. Qingzhu wine was considered a low-quality bamboo tube wine because of its similar product names. In fact, this wine is one of the old famous wines in Hubei.
The quality of wine cannot be judged by its taste, but should be judged by its quality control stability. Although Hongxing and Niulanshan are both food rations for the people, Niulanshan is better than Hongxing, the quality of the two cannot be compared.
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