In the liquor industry, the development of high-end brands is an extremely important part of the development of high-end brands. As an important part of Chinese traditional culture, wine culture is an important part of Chinese traditional culture. Every liquor company that focuse

In the liquor industry, the development of high-end brands is an extremely important part of the development of high-end brands. As an important part of Chinese traditional culture, wine culture is an important part of Chinese traditional culture. Every liquor company that focuses on enriching brand connotation has the mission of being a inheritor of Chinese liquor culture. Since its birth, Yuhutai has actively undertaken this mission and has a natural advantage on the same track.

This point can be seen from the brand name of Yuhutai. The three words "Yuhutai" are the result of drawing ingenious thoughts from tradition and historical culture.

The word "Yuhu" comes from "Furong Tower Sending Xin Jian" by the poet Wang Changling , and takes the word "Yuhu" in " A piece of ice heart in the jade pot ". In addition, the sauce-flavored style is obvious, and the name with the vision of the first brand of Chinese culture sauce wine was born.

The meaning of the poem is simple and clear: from the clear and flawless jade pot, I hold out a crystal clear and pure ice heart - just like my heart, it has never been defiled by the world.

Its connotation is vast and profound. It is called Yuhu, but it is just a carrier. What Yuhutai really wants to bring to the world is a piece of ice heart.

In the Yuhutai, every bottle of wine cannot be separated from the shackles of cultural wine, and every bottle of wine explains the meaning of Bing Xin. The word "bing Xin" in the values ​​of Yuhutai is interpreted as the ingenuity of brewing, the original intention of selling wine, and the original intention that can be learned.

In the current situation where the sand is overturned, OEM and outsourcing profits are rich, Yuhutai is simple and clumsy, insisting on not expanding production, not craftsmanship, and not purchasing base wine from outside is called craftsmanship.

In the era of big data where sensationalism can be worth ten thousand yuan, Yuhutai appraisal does not engage in marketing routines, tells empty stories, and sells wine with quality and cost-effectiveness, which is the original intention.

Under the circumstances of difficulty in entrepreneurship and the impact of the epidemic, Yuhutai still regards the mission of letting the world feel Chinese culture and letting the world fall in love with Chinese sauce wine as its corporate mission. This is the original intention.

Of course, as a carrier of ice hearts, the jade pot is also the carrier of Chinese traditional culture.

is named after the jade pot, so naturally the jade pot should be used as a utensil. The Yuhuttage chose the most beautiful bottle type among porcelain - Yuhu Chun Bottle as the representative wine bottle. Pick up the pursuit of Chinese traditional art and culture by sauce wine lovers, and bring back the memories of Chinese cultural sauce wine a thousand years ago.

Jade pot spring bottle, plum bottle and admiring bottle, are called the "Three Treasures in the Bottle". They can be said to be the most representative shape in the history of the development of artifact aesthetics. Many bottles are created with their mother-based extensions.

Among them, Yuhuchun has the most classic shape. The fresh and handsome figure and graceful curves show the plumpness and charm of women, so many collectors call it "female bottle". The jade pot spring bottle is relatively short, and the "S"-shaped design can better cater to people's habits when grabbing items, and is more suitable for playing, viewing, selling and storing wine in your hands.

This is not only the retro and innovation of a bottle of wine, but also the exploration and development of Chinese traditional culture , and it is a unique way for Yuhutai to promote the cultural confidence of the Chinese people.

In the process of pursuing cultural sauce wine, the path chosen by Yuhutai is very rich.

Since the establishment of Yuhutai Wine Industry, Yuhutai has held and hosted various cultural activities at a high density: "A piece of ice heart in Yuhu" Quancheng Wine Culture Forum, "A piece of ice heart in Yuhu" Poetry and Wine Culture Talk, Yuhu Light - Xin Qiji Poetry Appreciation and Recitation, and various wine culture seminars that bring together media and cultural people.

On the road to building the number one brand of Chinese cultural sauce wine, Yuhutai will definitely bring us more surprises.