htmlOn November 30, the listing conference of the solid-state fermented tea-flavored "Xinyang Business Card·Gold Award (Commemorative Wine)" was grandly held in the factory area of Jigongshan Wine Co., Ltd., Xinyang City, Henan Province.
Culture empowerment, inspiring strong momentum for Shangjiu IP!
3000 years ago Shang Dynasty Tiliangye's bowl of wine carries the crown of Guinness's oldest wine broke out in Mangzhang Township, Luoshan, Xinyang, confirming the long history of Xinyang wine culture. Xinyang, the ancient capital, with 114° east longitude and 31° north latitude, is located on this world-famous wine latitude belt. Huaihe brings high-quality brewing water to Xinyang. The unique landform of the Dabie Mountains and the pollution-free ecological environment are more conducive to the growth and reproduction of microorganisms. The unique climate, water quality and soil here make it the birthplace of ancient Central Plains wine, and Xinyang Business Card Wine was born here.
In terms of quality, Xinyang Business Card·Gold Award (Commemorative Wine) inherits the ancient wine brewing skills of Shang Dynasty, follows the traditional Wuliang craft, adheres to the "5+1+4+3 craft code" , selects five raw grains of sorghum , rice, glutinous rice, corn, and wheat, and selects 32 degrees northern latitude alpine organic fermentation tea. After one grain injection, double steaming, seven fermentation, multiple rounds of radiant fragrance, and after more than 3 years of pottery storage, it has successfully created a high-quality solid fermented tea-flavored liquor.
In terms of product , Xinyang Business Card·Gold Award (Commemorative Wine) further focuses on the product's commercial wine genes, focusing on the cultural symbol "Tiliangye" . The classic bottle body is round, plump, smooth and soft; the peacock blue glaze representing oriental culture is quiet and elegant, and is perfectly in line with Chinese tea and wine culture; the outer box is simple, atmospheric, fresh and elegant, allowing the product to show its high appearance, high taste and high value.
New products are available, creating a precedent for tea-flavored liquor
Since ancient times, "tea and wine are not divided". The beauty of tea lies in lightness, and the beauty of wine lies in its strength. Taste the taste of wine, recognize the fragrance of tea, welcome guests with tea, and treat guests with wine. The fusion of tea and wine forms a natural necessity for life, and it is also a perfect fusion of fast and slow, movement and stillness, and yin and yang.
At the press conference, Jigongshan Wine Industry Chairman Zhu Yaohui said that Xinyang is known as the "Chinese Tea Capital", and Xinyang Business Card Wine is a local specialty product of Xinyang, with a profound cultural heritage and historical heritage. In order to integrate Xinyang Maojian with Xinyang fine wine to create a cultural product that belongs to Xinyang, since the 1980s, Jigongshan Wine Industry has finally developed a "tea-flavored liquor" with a unique technical style after more than 40 years of repeated trials. During the lottery session of the
press conference, Zhu Yaohui, chairman of Jigongshan Wine Industry, presented awards to winning customers on the spot
. It is understood that in 1978, Xinyang established the "Xinyang Maojian Tea Wine Research Institute", which is committed to the development of solid-state fermented tea-flavored liquor. Especially in recent years, Jigongshan Wine Industry has never stopped the development of tea-flavored liquor. The "Xinyang Business Card·Gold Award (Commemorative Wine)" launched this time aims to build a solid high-end product line of Jigongshan Wine Industry, and has made breakthrough shaping in category innovation, cultural empowerment, and characteristic publicity. This product will also become the core product of Jigongshan Wine Industry's future market competition.
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