Henan has made agricultural development very prosperous with its superior geographical location and suitable climatic conditions. Its grain output ranks first in China for many years, so it is called " Tianxia Grain Store ".
As the saying goes, " good grain brews good wine ", so Henan, which produces a lot of grain, is not inferior to other regions in winemaking. The story of " a history of Henan wine, half a history of white wine " is still circulating in the liquor circle. This shows how important it occupies in the long river of liquor in my country.
There is a wine in Henan who once ranked as the overlord of the Central Plains wine table for many years. It has been called for the wind and rain in the liquor market and has been in a prosperous way. However, the world has changed and the world has changed. It is really sad that it has fallen and gone bankrupt.
What exactly has it experienced? Let's take a look together.
The rise of Songhe Wine
Songhe Wine Products was founded in 1968. When the winery was first established, it has won the favor and love of countless wine lovers with its good quality and reputation.
1988, it won the honor of " National Famous Wine " together with famous wines such as Moutai, Wuliangye , Luzhou Laojiao , etc.
has been certified as the title of famous wine, making Songhe 's future development continue to improve. It has ranked first in the province for more than ten consecutive years in sales and output value, and is praised by local people as the overlord of wine table .
At that time, people lined up to buy wine from morning to night at the entrance of the winery, and at the peak there was a difficult-to-find bottle.
Nirvana returns, and a happy
With the rise of the advertising industry, other liquors took advantage of this east wind and gradually emerged in the liquor market. However, Song He kept his complacent and believed that wine was not afraid of the deep alley , thus missing the best time for publicity.
One step is wrong, the winery is gradually declining, and is left far behind by other liquors. Songhe Liquor, who is unwilling to fall, silently learns the lessons of this failure, secretly makes efforts, and waits for a new day to make a comeback.
Fortunately, in 2002, Furen Pharmaceutical extended a helping hand to it. It quickly made a change and made a comeback. It slogan " runs around, drinks Songhe good wine " was put on TV, which made it take off again and enter thousands of households again.
In 2012, its development reached its peak, breaking through the annual sales mark of 2.2 billion, becoming one of the top wine companies in China.
If this situation continues, its future will definitely be bright. Unfortunately, things in the world are unpredictable. Not long after, Furen Pharmaceutical encountered the debt crisis , and Song He's development stagnated as a result, and he was burdened with a large amount of debt.
Although its strength and foundation are still there, no one can stand the repeated blows. In recent years, it has been floating back and forth in the liquor market like duckweed, and in the end it has not escaped the fate of bankruptcy.
On November 14, Songhe Wine Industry officially announced bankruptcy and reorganization, and a generation of wine kings fell. It is a pity and a pity!
Coincidentally, Sichuan's Wenjun wine has also faced similar situations. It has attracted much attention since its birth, but after its rise, it soon fell again. After several changes in ownership, its fate is really bumpy.
is by no means an isolated case. The famous Maotai Town also has white wines like this. Take the Mutai Gu Dao wine , which is loved by locals. It also has a profound cultural heritage and is widely praised, but its development has been hindered due to various reasons.
It started with loose wine. Not only is the quality of excellent , but the price of is down-to-earth , so local people often come here to buy wine. After drinking it, they praise it as a rare good wine for in the world.
As its reputation becomes increasingly greater, some people with ulterior motives are jealous of its development and sell some counterfeit and inferior wines under its name. This move seriously damaged its reputation and reputation.
In order to distinguish these fake wines and restore their reputation, it decided to start from scratch, so it established a new winery and applied for a new trademark.
winery uses the local very scarce glutinous red tassel sorghum as raw material, and is combined with the ancient process of "
and other wine body is mature . After the beneficial substances in the wine are fully utilized, the skilled tutor will adjust it.
In order to improve the taste and quality of the wine, its blending is personally responsible for Feng Xiaoning, the proud disciple of the old Maotai factory manager Li Xingfa .
As the saying goes, " strict teacher produces a good student ". Teacher Feng entered the Moutai factory since childhood, received the master's true teachings, and learned a lot of knowledge and skills related to sauce wine. She also made for Moutai. It can be seen that her tweaking skills should not be underestimated.
This wine is not only more melodious and melodious, but also has a more comfortable and delicious taste. The wine of slightly yellow is filled with the rich sauce aroma , which is also mixed with the burnt fragrance and the refreshing flower and fruit fragrance.
When the wine is first in the mouth, it has a sour and sweet taste of . is not spicy and , and it is not pungent. The middle part has a slightly bitter taste. However, the subsequent sweetness quickly swallows it, and it is difficult to detect it without savoring it carefully. The overall feeling is very comfortable.
With the rise of the sauce wine craze, it became a local hit and was hailed as the " sauce wine upstart " in Guizhou in recent years. However, because the winery focuses on making wine and never promotes it, its development has not taken a step further.
says there is no regret, that is a scam. Such good wines should be known to more people who like to drink. I hope the winery can wake up as soon as possible and understand this.
In addition to the above liquors, what other liquors do you know? Welcome to leave a message to share ~
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