In 2013, the first Hefu Laoming Noodles officially opened. After nearly ten years of development, the territory of and Fulaomian is also steadily expanding. As of June 2022, the total number of stores has exceeded 400, and its territory covers more than 60 cities including Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, Hangzhou, , Suzhou , Kunming, Wuhan and other cities. Behind this series of numbers, what is supporting the development of Hefulaomin?
Hefulao Noodles proposed a new brand concept of "casual fast food" in the early stages of the brand. It used traditional Chinese elements as the main scene decoration in the store, and pioneered the introduction of the "study room" experience scene into the "lao noodle" category, and implemented the unique creativity of "lao noodle in the study room" and successfully created a star product called "Three Brothers and Sisters of Hefu", including spicy hot pot, snowflake fat beef noodle, hot and sour soup, snowflake fat beef noodle and tomato soup, pig cartilage noodles, which were widely praised by consumers.
Hefulao Noodles believes that fast food should not only be "fast", but also pay attention to "quality". Hefulao Noodles combined with the two, and then the concept of "slow fast food" emerged. As a representative Chinese catering brand, Hefulao Noodles requires itself to be "fast", order fast, serve fast, and serve quickly, and at the same time insist on "slow", that is, leave more time for consumers, so that consumers can slow down and enjoy rare slow time while quietly tasting the food.
How did Hefulao Noodles run faster and faster on the catering segment of the noodle? This is due to Hefulaomian's self-built supply chain system, standardized service processes and avant-garde and complete operation methods. This allows Hefulaomian to achieve the current business model that can quickly replicate and stabilize expansion, and also makes it strong among Chinese catering brands.
and Fulao Noodles hope to break through regional restrictions and express their understanding of life aesthetics by creating a "noodle culture". Through this bowl of noodles, the whole world can experience the traditional Chinese culture and the Chinese flavor on the tip of the tongue. While
and Fulaomian accelerated the brand layout and expansion of their territory, their single-store profits were also quite stable. Their performance was not diluted due to the increase in stores. On the contrary, revenue still maintained a rapid growth state, which fully verified the strength of Hefulaomian. While the traditional offline business development, Hefulaomian is also paying attention to the development of the new online catering retail business "Hefudaojia". Hefulaomian further improves the brand matrix, and the update and iteration from noodles to "meal + drink", the scene is also continuously extending, and the development of Hefulaomian has also quietly pressed the acceleration button.
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