With the opening of the 106th National Sugar and Wine Fair, representatives of liquor companies from all over the country gathered in Chengdu, and various forums, releases and exhibitions are constantly being held, and new information is gathered. Red Star News reporter noticed that the various actions of the liquor industry, whether it is the expert discussion of future research, or the government's production area promotion and enterprise-level strategic planning, sauce wine has undoubtedly become a major focus.
2022 China Wine Industry Trend:
sauce wine market capacity will be further expanded
In the context of the wine industry entering a new round of industrial adjustments and the sauce wine market to high-quality transformation and upgrading, the 2022 Sauce Wine Heart Theme Exhibition and 2022 China Wine Industry Trend Release Conference held on November 9 attracted representatives from nearly 100 famous and high-quality wine companies to participate. The trend publisher composed of famous and high-quality wine companies and industry experts has conducted research and judgment on China's wine industry from multiple dimensions such as global marketing, C-based value chain, long-termism of sauce wine, and new consumerism, bringing thoughts to the high-quality development of the industry .
After experiencing a new round of market boom, sauce-flavored liquor has become the hottest category in the liquor industry. Representatives of sauce-flavored liquor companies believe that although from the perspective of the market, the sauce-flavored liquor market has entered a short-term adjustment period, the consumption enthusiasm has not decreased, and the category advantages and time value of sauce-flavored liquor have not weakened. On the contrary, as consumers' awareness of sauce-flavored liquor continues to increase, the capacity of the sauce-flavored liquor market will further expand.
Executive Vice President of Yunjiu Media Zhou Xiao said that the sauce wine market is stable and improving, and the long-term improvement of fundamentals have not changed, and the factors and conditions that support the high-quality development of sauce wine have not changed. The core reason is the four certainties: the consumption of sauce wine, the scarcity of famous and high-quality sauce wine, the popularity of sauce wine market, and the logic of the liquor market.
General Manager of in Beijing Capital Wine Industry Co., Ltd., Liu Liqing believes that the liquor industry will enter the oligopoly era in the future with different price bands respectively. The future direction of liquor will definitely be quality, branding, high-end, nationalized, and manufacturer integration. Wine companies and distributors must form a community of shared future. He introduced that Beijing Yiqing plans to build Capital Liquor Industry into a first-class sauce-flavored liquor company with integrated production, supply and marketing.
Sichuan Liquor Group: "change lane and grab the lead"
aims at the "first echelon of China's wine industry"
November 9, Sichuan Liquor Group released the "change lane and grab the lead, the fifth ring road" development strategy: enter the first echelon of China's wine industry in about 10 years, and become the Fortune 500 companies in about 15 years. At the same time, the "national brew", a strategic core product of Sichuan Liquor Group, was officially unveiled, achieving a "new height of Chinese sauce-flavored aroma" with the eight "one in a thousand" brewing standards.
Sichuan Liquor Group officially released the development strategy of "changing lanes to grab a run, and the fifth ring road to travel" on the same day: in the next five years, Sichuan Liquor Group will strive to build a super liquor technical team, raw liquor producer and national brand operator, OEM liquor customizer, and liquor supply chain supplier. It has entered the first echelon of China's wine industry in about 10 years and became a Fortune 500 company in about 15 years.
It is reported that Sichuan Liquor Group has built a "1+2+N" brand matrix. "1" refers to national wine, highlighting financial and business attributes and leading the development of national brands; "2" refers to "Xifu" and "Chidu", highlighting quality attributes and cultivating cost-effective products; "N" refers to many regional famous wine brands, highlighting people-friendly attributes and creating pure grain wine that the people can afford.
As a major product of Sichuan Liquor Group's strategic core product, the leader and the banner product of the "1+2+N" pyramid brand matrix, the "Guojiu" wine was officially unveiled on the same day. The product was led by Yang Guanrong, a famous Chinese liquor master, and six academicians, and co-created by more than 100 liquor experts' technical "Team" led by Yang Guanrong, a famous Chinese liquor master, and co-created by more than 100 liquor experts.
National brew is produced in the Chishuihe production area of China's "golden core" sauce wine. It takes 600,000 tons of raw wine essence. It is brewed by brewers over 40 years old following the ancient Daqu Kunsha craftsmanship. During the production process, it strictly adheres to the standards of "choose one in a thousand" in the production area, raw grain, koji, craftsmanship, base wine , quality, filling and taste, creating a new flavor of "soft and moist sauce fragrance" and achieving a "new height of Chinese sauce fragrance".
Renhuai: Create the core production area of the world's sauce-flavored liquor
On November 9, the national brand promotion conference of the Renhuai sauce-flavored liquor production area was held in Chengdu. Renhuai Jiangxi Liquor Group, Renhuai Liquor Culture Research Association, Renhuai Jiangxi Liquor Co., Ltd., Jiuxian Group, Baoyuan Group, COFCO Mingzhuanghui , Renhuai Liquor Industry, Mingpinshijia and other institutions have joined hands with leading new retailers, liquor distributors and consumers in the country to announce Renhuai's plan to build the core production area of the world's sauce-flavored liquor.
00 Liu Jin, member of the Standing Committee of Renhuai Municipal Party Committee and Secretary of the Party Working Committee of Renhuai Economic Development Zone (Plane), introduced that in 2021, Renhuai achieved a regional GDP of 156.4 billion yuan, and the revenue of the sauce liquor industry reached 146 billion yuan, accounting for 76.84% of the national sauce liquor sales revenue, 106 large-scale wine companies, 22 output value reached more than 100 million yuan, and liquor production and sales achieved employment of more than 200,000 people.
"I hope we will work together to build the core production area of the world's sauce-flavored liquor, promote the continuous high-quality development of Renhuai liquor industry, achieve quality first, production first, and reserve first, and continue to write a new legend of the era of sauce-flavored liquor." Liu Jin said. Peng Yin, senior engineer and chief wine tasting expert of
, said that the unique brand logo of Renhuai sauce wine core production area is a rare "good card". I hope that the production area can play this "good card" well and build the unique brand logo of the sauce wine core production area into a deeply rooted label representing high quality in the hearts of consumers.
Chairman of Renhuai Sauce Liquor Group and President of Renhuai Wine Culture Research Association Li Wu believes that at present, sauce-flavored liquor is developing in the direction of long-term investment, industrial capitalization, product branding, production capacity, scale, quality and life, team marketization, organizational efficiency, consumption personalization, and channel diversification. The sauce-flavored liquor industry is still a sunrise industry worth investing in.
Gulin : Release the "Gulin Declaration" of the core production area of Chishuihe sauce-flavored liquor
November 9, at the 2022 Gulin Wine Industry Development Summit Forum, wine experts and representatives from all over the country discussed cooperation and sought development together around the Gulin Wine Industry Development Theme "Gulin Declaration" of the core production area of Chishuihe sauce-flavored liquor.
Sichuan is an important birthplace of Chinese liquor. It has a long history of brewing and unique winemaking advantages. It has nurtured a number of world- and domestic well-known liquor brands such as Luzhou Laojiao , Wuliangye , Langjiu , etc. Gulin is the only main production area of high-quality sauce wine in Sichuan Province, and is also a world-class high-quality sauce wine core production area recognized by the industry.
Gulin liquor brewing has a long history, unique craftsmanship and profound culture. Especially the Chishui Valley area with Erlang Town , Taiping Town , and Maoxi Town as the core. It has unique and unreplicable climatic conditions, river water resources, soil environment and microbial group. It is the only high-quality sauce wine production area in the province, and it also makes Luzhou the best place of origin overlapping area for high-quality strong-flavored liquor and high-quality sauce-flavored liquor in the world. At the forum, Gulin production area released the "Gulin Declaration" of the core production area of Chishui River sauce-flavored liquor: Gulin will definitely respect the principle and adhere to the principles, quality first, and use first-class craftsmanship to brew "first-class products"; protect the ecology, green development, and effectively build a solid ecological barrier in the Chishui River Basin; competitive and development, focus on moving forward, and promote the harmonious coexistence of famous and high-quality wine companies and characteristic wineries in the production area; improve the brand, sing the production area, enhance the core competitiveness, influence and recognition of the brand, and move forward resolutely towards the goal of building "first-class enterprises, first-class production areas, first-class industries, and first-class products", and work tirelessly to build new advantages of world-class high-quality liquor industry clusters.
Red Star News Reporter Zhang Bo He Zheng Zhou Tingting Ling Qinli
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