On November 10, the 14th China Wine Enterprise Brand Value Award Ceremony hosted by China Wine Distribution Association was grandly held at Guiyang International Conference and Exhibition Center .
Shedian Laojiu ranked 38th on the Chinese liquor brand value list with a brand value of 32.318 billion yuan. has won the top spot in Henan wine brand value for two consecutive years, and has won many honors!
Swipe left to view Shedian Old Liquor More Honors
1
Shedian Old Liquor
2022 The annual "Huazun Cup" ranked 38th in the country with a brand value of 32.318 billion yuan, and once again ranked first in the brand value of Henan wine. 2
Shedian Laojiu
2022 "Huazun Cup" Henan Province's most promising liquor brand.
3
Shedian Laojiu
2022 "Huazun Cup" Chinese liquor has the most growth potential brand.
4
Yuan blue and white·dongzang year 20
2022 "Huazun Cup" Henan wine quality leading brand.
5
Yuan blue and white·dongzang year 10
2022 "Huazun Cup" Henan Wine Quality Model Award.
As the list of wine brand value, "Hualun Cup" is an activity in the Chinese wine industry to evaluate the brand value of alcohol brands. It is hailed by the industry as "China Wine Olympics" , "Barometer of China's wine industry" . Its organizer, China Liquor Distribution Association and China Brand Strategy Research Institute, has world-class brand evaluation and brand optimization tools, adopts an internationally recognized brand value calculation system, and based on brand status measurement standards and combined with the opinions of authoritative experts in the wine industry, making brand value calculation more rational and scientific.
This evaluation has become an authoritative industry evaluation of China's wine industry for more than ten years. It is an important basis for capital institutions, commercial institutions and consumers to evaluate brand strength. It has a strong national appeal and influence. It not only establishes its industry status in the country and even in the province, but also provides a strong driving force for the development of wine industry brands.
There is no doubt that through this brand value report card, Shedian Lao Liquor has once again been highly recognized by the industry. More importantly, Shedian Old Liquor has further opened up the brand's room for growth and is getting closer and closer to the industry's leading brands.
especially since November 5, Shedian Laojiu has once again joined hands with CCTV to occupy the prime time for gold projects such as " News Broadcast " to promote brand advertising, giving stronger penetration in improving brand awareness and consumer cultivation, further accelerating the aggregation of brand reputation.
As a wine company that is persistent in continuous innovation and transcendence, Shedian Laojiu is well aware that this transcendence is not only reflected in the rapid growth of revenue performance, but also in the continuous leap of brand value. On the Huazun Cup rating list, the brand value of Shedian Laojiu increased by 5.686 billion yuan compared with last year, and the ranking was 2 places ahead of schedule. Relying on the brand value of , the brand value of Shedian Laojiu undoubtedly sent a signal to the industry that its development is getting better and stronger and stronger.
At the same time, with the strategic single product of Shedian Laojiu, the Dongzang vintage series, winning the two quality awards of 2022 "Huazun Cup", Shedian Laojiu has once again set a quality model for the industry for contemporary liquor, and the Yuan Blue and White· Dongzang vintage series products will also become the "sharp knife" for Shedian Laojiu to enter the top competition track, continuing to empower the brand.
Stars do not ask the people who are rushing, and their youth will live up to those who pursue their dreams. There is reason to believe that on the road to continuously improving its own brand value, Shedian Laojiu will also move towards a wider sea of stars!
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