Today, the fifth China International Import Expo kicked off. The internationally renowned wine group Pergola Liga has debuted at the exhibition for the fifth consecutive year with a breakthrough dual booth. At the main booth, Pernod Ricard not only brought its first new products and a group of world-renowned spirits and wines to the food and agricultural products exhibition area, but also vividly deconstructed new business forms such as new retail and venture capital in the comprehensive exhibition area, fully interpreting its investment and achievements in continuing to deepen its Chinese market.
This time, Perpetual has developed a vibrant and open corporate structure and pursued the "CIIE Agreement", fully conveying the theme of "innovation and Chinese pride", highlighting the determination of this leading wine company to inject vitality into the Chinese market.
Pernod Riga China Managing Director Guo Binchen (Jerome Cottin-Bizonne said: "Five years of exhibitions have fully reflected Perso Ricard's firm confidence in the continued openness and win-win development of the Chinese market, and also allows us to further think about our long-term responsibility as an industry leader. In the future, Perso Ricard will continue to join hands with more partners to launch innovative services and gathering experiences, explore and achieve sustainable development for the Chinese market and consumers."
whiskey integrates Eastern and Western cultures, paying tribute to the Chinese charm
At this CIIE, Perso Ricard showed off its diverse brand portfolio at the booth 1.2B3-01, Hall 1.2, Food and Agricultural Products Exhibition Area, covering a variety of product categories such as spirits represented by Cognac , whiskey, and champagne and wine. Among them, the luxury Scotch whisky brand Royal Salute offers its wide fans with two high-year wines containing oriental charm, and expresses the brand's unique exploration of integrating Eastern and Western cultures through elegant art. Royal Salute 24 Years Scotch Whiskey is presented in a red bottle with a celebratory atmosphere. Its full wine is blended with carefully selected outstanding whiskeys. Its initially filled French oak cognac barrels are matured, aiming to bring consumers a flavor journey that combines British, French and Chinese cultures.
The Royal Salute 2023 Lunar New Year of the Rabbit Gift Box has made its first appearance in the Chinese market at this CIIE. Its illustration design rich in Chinese New Year of the Rabbit elements has made the Royal Salute 21 Scotch Whiskey Brewery look brand new. The limited gift box brand of this festival specially invited Trajan Jia, a new Chinese artist from London, to design it. While using its iconic bright color art, it also incorporates rich traditional elements of the Year of the Rabbit, and celebrates the Year of the Rabbit with the unique Chinese traditional celebration. With respect for China's traditional heritage, the release of the two luxury products symbolizes the pioneering attempt of the Royal Salute Scotch whisky brand to integrate Chinese traditional culture , and also further expands the lineup of Perno Liga's strong whisky product portfolio.
continues to explore new models and innovate business development
In the booth presentation, Pernod Riga has set up two exhibition areas for the first time, showing its diversified product matrix and innovative business development. Its unique booth design also embodies the company's active commitment to the Chinese market.
is located in the second exhibition area of booth 6.2A4-03, Hall 6.2, Comprehensive Exhibition Area. As the only imported wine company to settle in the exhibition hall, Pernod Ricard has specially brought exhibition spaces including L’Atelier Martell and Le Cercle Club, which concentrated on showing the company's active exploration of facing consumer business in the Chinese market.
In areas outside of core business, Pernod Riga is also actively exploring new paths for investment and development, striving to discover and learn new business models through continuous exploration. Through the Chuangxiang Hunju Investment Fund, Pernod Ricard has established close cooperative relationships with many startups with great development potential and resilience, and vigorously supports local startups. Its fruitful results have spread to diversified emerging industries such as B2B e-commerce platforms for catering, chocolate, new retail of alcohol, robot development, and sports service platforms. Pernod Liga's move is intended to work with partners from all walks of life to launch a wave of "creative and enjoyment gatherings" while also helping the Chinese market to form a prosperous ecosystem.
It is worth mentioning that this booth design is integrated with innovative sustainable development concepts and practices.In the design ingenuity, hundreds of Martell's empty wine bottles are recycled and made into the bar tabletop of the booth through multiple complex processes including cleaning, crushing, auxiliary materials, and firing, effectively extending the " life cycle " of the discarded materials. Under China's dual carbon goal, Pernod Riga, as an industry leader, has always adhered to the implementation of sustainable corporate development, paid attention to human health and environmental issues, and has carried out social responsibility practice cases around the four major areas of nourishing terroir, recycling, people-oriented, and rational gathering.
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