This is the latest news released by Korea United News Agency on its official Chinese account: South Korea has launched Korean Kimchi promotional video to Times Square in New York.
In the view of South Korea, this is the first shot to fire the defense battle of "Shinchi" (the official Chinese translation name of Korean kimchi designated by the South Korean government).
1. Koreans launched the first shot in the global defense of kimchi in New York
The entire promotional video, from planning to production, and then to final release, has received unremitting support from the Korean official and major kimchi brands.
In the live scene of Times Square in New York, the entire video adopts slow motion special effects, and the whole plot is designed to show the expression change process of foreigners from being surprised to incredible to completely convinced after tasting Korean kimchi.
In order to highlight the uniqueness of Korean kimchi "Xinqi", the video specially uses strong red for visual rendering.
The placement of this ad is just the first shot in the battle to defend kimchi in South Korea. The South Korean side said that more kimchi promotional videos will be placed on international video websites in the future.
2. Three purposes of the global defense war between South Korea's kimchi: the orthodoxy of South Korea; the lofty status of South Korea as the sect leader of kimchi; the promotion of the Chinese and English name of "Xinqi"
For the South Korean side, this global defense war around Korean kimchi has three important goals.
The first is to maintain the orthodox nature of kimchi.
In the view of South Korea, whether it is the Sichuan kimchi of neighboring countries or the kimchi in other countries, they are all sideways in the kimchi industry and lack orthodoxy.
Only Korean kimchi is the real ruler of the kimchi world.
Second, we must highlight South Korea's position as the sovereign country in the field of kimchi.
Here, the Koreans created a new term: the master country of kimchi.
This title is very important for Koreans because they feel that kimchi all over the world originated in South Korea.
The third is to push the Chinese and English name of "Xinqi" to the whole world
Because Koreans have always been troubled by foreigners to find out the differences between various kimchi: Sichuan kimchi, Korean kimchi, Japanese kimchi...
So the South Korean government specially solicited names across the country and finally gave Korean kimchi an official Chinese name called "Xinqi", and the English name is "Kimchi".
This global defense battle is to start the world's popularity with the name "Xinqi".
3. Korean media and netizens are excited: The battle to defend kimchi will enhance Korean world-class influence
For Korean media and netizens, putting kimchi promotional videos in the most central part of American allies is undoubtedly a big thing that proves the world-class influence of Korea.
"If you want to make the whole world mention kimchi, the first thing you think of is Korean kimchi, not kimchi elsewhere."
"Like Korean servers and K-POP, kimchi has become a powerful means for Korean culture to conquer foreigners."
"Let foreigners feel that eating kimchi is a supreme honor and luck."
It is worth mentioning that in the New York era, outdoor advertising screen and " New York Times" On the front page advertisement of Times ", Koreans shouted the slogan: "We from Korea invented Hinqi, but it belongs to the people of the world!"
4. A fact that may make Koreans furious: Korean kimchi still comes from Chinese diet
Although Koreans worship kimchi completely, they also fantasize about using kimchi output to gain the influence of world-class powers.
But there is one thing that Koreans can never get rid of, that is, whether it is called Korean kimchi or "Xinqi", it still comes from the Chinese food culture here.
During the Western Han Dynasty, the Lelang County was introduced from the Northeast region to the Lelang County in the Han County at that time. Later, this method of pickling vegetables spread to other parts of the peninsula, combining with local culture, forming the prototype of today's Korean kimchi.
In fact, because Korean kimchi originated from Chinese diet, it has caused Koreans to be furious many times.
So they specifically invented the word "Xinqi" to make a thorough break from the name of the history of kimchi originating from Chinese culture.
Previously, when a Korean actress was shooting a Chinese video, she did not label the Chinese subtitles of kimchi as "Xinqi", but was called "Kimchi" according to tradition. As a result, she attracted criticism and angry condemnation from all over the country of South Korea, and was finally forced to apologize and plead guilty.
and another earlier case was: the famous food blogger Li Ziqi When making food videos, when she mentioned that kimchi originated in her hometown in Sichuan, it turned out that Korean netizens were furious and besieged Li Ziqi's personal account online.
It is precisely because of this that Koreans urgently need to launch a so-called "Xinqi" defense war around the world to prove that their Korean kimchi has nothing to do with Chinese diet.
5. Domestic netizens commented: We treat kimchi as the food, but Koreans actually want to start a global defense war for it?
When the news of Koreans launching a global defense war for kimchi to spread to domestic social platforms, many netizens' first reaction was: "Isn't kimchi used to make rice? Why do Koreans start a global defense war with great fanfare?"
A Beijing netizen left a message saying: "I used to think that kimchi country was teasing South Korea, but they didn't expect that they all labeled themselves as kimchi country."
Another Zhejiang netizen commented The statement said: "I don't understand why Koreans should use kimchi to enhance their influence as a big country?"
"The first time I heard that I should defend the status of kimchi as the leader. Koreans are crazy about eating kimchi."
"In the future, South Korea simply changed Tai Chi flag to kimchi flag, which can further enhance South Korea's popularity and international status."
What do you think and think about the global defense war between Koreans and Korean kimchi?
Welcome to express your views in the comment section.
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