On October, it is Double Ninth Festival again, and the brewing event is every year to inherit the thousand-year craftsmanship. On October 4th, the 2022 Langjiu Chongyang Xiasha Ceremony was held at Tianyuan Plaza, Wujiagou, Langjiu. Special guests gathered on the Chishui River to witness the grand event of Langjiu Double Ninth Xiasha and witness the milestone of Langjiu’s highest production capacity in history.
On March 28 this year, the "Langjiu Sauce Flavor Products Enterprise Internal Control Guidelines" (hereinafter referred to as the "Internal Control Guidelines") was released, and it was announced that starting this year, the production capacity, reserves and sales plans for the next year will be announced to the public every year. At this Double Ninth Festival, Chairman Wang Junlin of Langjiu Group fulfilled his promise to consumers and announced on the spot: this year, the output of sauce-flavored liquor is 45,000 tons and the reserves reach 180,000 tons. At the same time, in response to next year's sales plan, Wang Junlin announced that it will resume offline sales of Langpai Langjiu next year, with a total investment of 3,000 tons.
(Wang Junlin, Chairman of Langjiu Group, announced the sales plan for the next year in 2022)
Five major ecological brewing areas have been fully completed and put into production. Langjiu brewing capacity reaches the highest historical
ml0 The brewing process of high-quality sauce-flavored Langjiu is time-consuming and labor-intensive. Only the production capacity and energy storage that are several times the sales volume can ensure the high quality standards of Langjiu. To this end, Langjiu has always insisted on expanding production and storage in the process of development.
After more than 20 years of hard road to expanding production and storing wine, this year's Double Ninth Festival, the five core ecological wine brewing areas of Langjiu Erlangtan, Huangjinba, Lianghekou, Wujiagou and Panlongwan officially ushered in full production. So far, Bainianlang Liquor has achieved a historic scale leap of 60,000 tons of production capacity. This means that today next year, all 60,000 tons of new wine will be put into storage.
60,000 tons of sauce wine is not a simple production, but a good wine is brewed in all aspects based on the ultimate quality. Relying on the production and operation of the five major ecological wine brewing areas, it can be said that Langjiu has achieved key victories in the journey of becoming stronger, longer and bigger.
, "production capacity" has always been regarded as the key to the soy sauce wine companies' solidarity in the industry. The production of Langjiu's 60,000 tons of production capacity during the Double Ninth Festival should be said to have once again seen the strength and confidence of Langjiu as a leading sauce-flavored liquor company.
(Langjiu’s five major ecological brewing areas have been fully put into production, and Langjiu has ushered in the highest historical production capacity of 60,000 tons)
insists on long-termism and strictly control sales. In 2026, Langjiu has reached 300,000 tons of wine in
In addition to continuous expansion of production, Langjiu also strictly implements the "Internal Control Guidelines" and insists on long-termism and strictly control sales to ensure the quality of each bottle of wine.
According to Wang Junlin, according to Langjiu's "one slow, two fast" production capacity, energy storage and sales matching principle, 300,000 tons of wine will be stored in 2026. Before the 300,000 tons of wine stored in 2026, the total annual sales of Jiangxianglang wine were controlled by one-tenth of the total storage volume last year. That is, 180,000 tons will be stored this year and the sales volume will not exceed 18,000 tons next year, so as to ensure that Langjiu is authentic and that Langjiu is one of the best quality products at the same price on the market.
With the advent of the quality era of the liquor industry, the era of scale of the liquor industry is also coming. "Only the scale of production capacity and energy storage can ensure quality, and only quality can move towards the future with consumers." These 300,000 tons of base wine of different years, through the strict storage and aging of the four stages of growth, growth, raising and storage of Langjiu Manor, will surely become the ballast for Langjiu's high-quality development of in the future.
stands on the cornerstone of the annual production capacity of 60,000 tons of sauce wine, and is backed by 300,000 tons of strong energy storage, moving towards the future goal of 500,000 tons of wine storage. Langjiu continues to raise the quality standards in the sauce-flavored wine category. Relying on the unique Chishui River Left Bank Langjiu Manor, Centennial Langjiu faces key development opportunities and has ushered in the best era of development.
(Dongyang·Tiandirenhe 2022 Langjiu Chongyang Xiasha Ceremony Site)
Langbra Langjiu resumes offline channel sales next year, with a total of 3,000 tons of
Regarding next year's sales plan, Wang Junlin said that next year, he will continue to increase market layout, increase market brand building, strengthen group buying and channel control, and strengthen consumer cultivation, but will not increase the volume of Hongyunlang , Blue Flower Lang , and Honghualang , which will be the same as in 2022, and give priority to ensuring good and excellent merchants to ensure that Langjiu dealers obtain reasonable profits.
At the same time, amid the calls of consumers and distributors across the country, Wang Junlin announced that in 2023, Langjiu classic product Langjiu will return in full, and offline sales will resume, with a total of 3,000 tons expected to be deployed.
Lang Brand Lang Liquor is a classic memory of many consumers. It is a symbolic product of Lang Liquor and is affectionately called "Purang" by consumers. It was awarded the title of "China Famous Liquor" in 1984 and 1989. It has been sold in the national market for more than 30 years. It is a classic product with a huge consumer foundation.
(Langpai Langjiu 2022 special edition is officially released, preparing for "re-coming out of the world")
's return this time is a popular expectation for consumers and distributors, and it is also a powerful measure for Langjiu to continue to achieve win-win results for manufacturers, merchants and consumers. The return of Langpai Langjiu this time is the return of the king. Its outstanding characteristics such as mass base and higher cost-effectiveness will inevitably affect the current mass sauce-flavored consumer market and reshape the classics.
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