Taste Guizhou old famous wine and share the authentic old sauce flavor. On September 29, "Taste Huaijiu , miss it for a long time - Guotai Liquor Industry Huaijiu New Product Listing and New Business Model Release Conference" was grandly held.
Chinese Liquor Distribution Association Secretary-General Qin Shuyao, Guangdong Liquor Industry Association President Peng Hong, Guizhou Province, Zunyi City , Renhuai Liquor Association Expert Committee, former deputy director of Huai Liquor Factory Zeng Zuoyi, executive president of Guangdong Liquor Industry Association Wang Fuqiang, Guangzhou Longcheng Liquor Industry Co., Ltd. Chairman, Guangdong Liquor Industry Industry Wen Wenlong, executive president of the association, Chen Wending, deputy secretary of the Party Committee and general manager of the Southern Metropolis Daily, Wu Yanxi, president of Hainan Wine Industry Association, Zhong Bingxiong, founding president of Guangzhou Wine Industry Association, Zhou Shanrong, deputy secretary-general of Zunyi (Renhuai City) Wine Industry Association, Tian Zhuopeng, chairman of Beijing Zhuopeng Strategic Consulting Agency, Lu Xianxun, general manager of Haina Agency, Zhang Jian, chairman of Zhibangda Marketing Consulting Co., Ltd., and other leaders and guests attended the event. Wan Yu, a leading figure in the Chinese design industry and a famous liquor designer and design master, participated in the event online.
General Manager Zhang Chunxin, Deputy General Manager of Guizhou Guotai Wine Industry Group Co., Ltd., Xu Qiang , Executive Deputy General Manager Tang Xu, Deputy General Manager Wang Meijun, Chen Yanhui, Li Di, and representatives of Guotai Huai Liquor National Partners, representatives of Guotai Guangdong Partners, representatives of core terminals, media representatives, etc. participated in the event.
Old famous wine, the feelings are never old; the old sauce fragrance is fragrant, the wine is fragrant. Three years ago, Huaijiu was acquired by Guotai and began a comprehensive upgrade and transformation. Now, Huaijiu has been launched into the market with a new look and embarked on a new journey of rapid development.
strategically restarted Fuxing old famous wine
In 1951, the first batch of state-owned wineries in Guizhou were established on the land of Guizhou, and Huai Winery was one of them. Huaijiu is a brand with history, heritage and tension, and has won high gold honors many times. In the 1980s, Huai Liquor sales network spread across the country and was widely favored by consumers. Huaijiu has 129 mu of scarce land resources in Maotai Town and more than 5,000 tons of old wine in stock. Especially the scarce old wines stored in the 1990s reached more than 200 tons, which is a rare resource.
In May 2019, Guotai acquired Huaijiu with full capital, and has since undergone comprehensive upgrades and transformations. After three years of accumulation, Huaijiu has returned and entered a new stage of vigorous development again. The launch of the new product marks a strategic restart of the Huaijiu brand.
Zhang Chunxin, general manager of Guizhou Guotai Wine Industry Group Co., Ltd., said that the launch of new Huaijiu products is not a general marketing action, but a strategic action. As an old brand with a history of more than 70 years, the board of directors is very cautious in how to do it well. Following the industry laws and development trends of the revival of old famous liquors, we will promote the further implementation of the strategic layout of "brand wine is strengthened, cultural and creative wine is high, and series wine is bigger" in Taiwan, and meet the consumption and market demand of more people to enjoy good sauce liquor. After repeated research and decision, it is a timely strategic choice to launch the new Huaijiu product at this time.
Zhang Chunxin pointed out that although there are some new changes in the industry at present, Taiwan and Taiwan will continue to stick to its strategic determination to the industry and the strategic determination to the sauce-flavored category. The State-owned Taiwan has allowed partners to "drink good wine, make more money, have dignity, and be inherited" to have no changes, and the goal of building a community of interests, values, and shared future for manufacturers and consumers has not changed.
He emphasized that the innovative marketing model of Huaijiu launched this time is a beneficial exploration to keep pace with the times and penetrate into the business field. Guotai will, in line with the concept of joint creation and sharing, continue to deepen the construction of new ecological construction of factories, businesses and consumers that the company has always advocated and practiced by the company.
inherits classics Huaijiu Mixiang
Old wineries, old brands, old famous wines, and old wines. Huaijiu's core competitiveness, coupled with the support of Guotai's brand and strength, Huaijiu has a revival with a solid foundation and a strong expectation.
Secretary-General of China Wine Distribution Association Qin Shuyao believes that the current sauce liquor market has undergone new changes, and the market pays more attention to brand and quality, and focuses more on consumption and services. Taiwan has keenly realized these changes, and has seized market opportunities around the above four aspects and devoted itself to creating the Huaijiu brand for consumers. Guotai Huai Liquor and its new model are a sample of change, innovation and leadership, and also give us higher expectations and confidence in the future development of sauce wine. Huaijiu will surely become a high-quality choice for dealers to deploy in the sauce-flavored liquor market.
Peng Hong, president of Guangdong Wine Industry Association, said that Huai Liquor has accurately grasped the three opportunities in the Guangdong market. First, the "Volkswagen sauce flavor" with priced at 300-500 yuan is rising rapidly in Guangdong, and Huaijiu seizes this opportunity; second, in the whole of Guangdong, in addition to Moutai, Guotai is the largest-selling sauce liquor brand. With the help of the consumption influence of Taiwan in Guangdong, Huaijiu has a good opportunity to stand out; thirdly, consumers will definitely find cultural and historical wines when spending at a price of 300-500, and Huaijiu happens to have this gene. Therefore, Huaijiu has great room for growth in the future, with broad prospects and great potential.
Chen Wending, deputy secretary of the Party Committee and general manager of Southern Metropolis Daily, said that Guotai is the "inheritor" and "leader" of the wine industry. Huaijiu is the first batch of state-owned wineries in Guizhou. I believe that Huaijiu can regain its vitality under the "China New Famous Wine" system built by Guotai Wine Industry .
At the meeting, Zhou Shanrong, deputy secretary-general of Zunyi City (Renhuai City) Wine Industry Association, told the story of his relationship with Lao Huaijiu, leading everyone back to the memory of Huaijiu that is worth remembering.
Craftsmanship into wine, cultural heritage
Old-fashioned sauce flavor, taste classics, a glass of wine is worth owning. Under the joint witness of the guests on site, the new strategic product of Guotai Huai Liquor was released.
The ones launched on the market this time include wine ∙ classic and wine ∙ Gold Award 1986 commemorative , with the market price range of 300-500 yuan. In terms of packaging, name and body, it is in line with the traditional Huaijiu brand, and has its own characteristics.
Deputy General Manager of Guizhou Guotai Wine Industry Group Co., Ltd. and Chinese sauce wine mixer Xu Qiang designed the wine body for the two products mixing. After carefully typing and grading more than 5,000 tons of high-quality base wine retained by Huaijiu, Xu Qiang selected wine sauces of different grades, different years, and different typical bodies, checked them layer by layer, carefully adjusted them, and it took several months to determine the sample of the product. After that, Xu Qiang organized several rounds of internal reviews, and it was not until everyone was satisfied that the body and flavor of the two products were finally determined.
Xu Qiang said that the two new Huaijiu products launched this time have outstanding sauce flavor, elegant and delicate, and mellow body. They have the typical style of authentic Daqu sauce flavor . They have a good taste and a good body feeling after drinking it, which is very comfortable. It is very competitive in sauce wine of the same price, especially in the sauce wine in the Renhuai production area.
new product packaging is designed by Wan Yu , a leader in China's wine design industry, famous liquor product image planning and design master. At the meeting, Ms. Wan Yu explained the concept and connotation of Huaijiu product design through video.
期 ∙classic, the abstract golden water marks on the shoulder of the wine bottle symbolize the development of wealth, and also highlights the unique climate, soil, the characteristics of Maotai Town, the core production area of China's sauce wine, the characteristics of the microbial community of the sauce wine. The bottle body looks like a ingot, connected by mountains and rivers in front and back, symbolizing the rolling wealth and the continuous auspiciousness.
wine ∙Golden Award 1986 commemoration, the bottle is light yellow, like ink painting rice paper , a square Chinese seal carved tells the story of a Chinese wine carving.
"Four Olds" and "Four Goods" are the more valuable features of Huaijiu's new products. The "Four Olds" are old wineries, old brands, old famous wines, and old wines.The winery has been around for 71 years and is a well-known winery in Guizhou Province. It was once a well-known brand in the country. It has been recognized as a famous wine in Guizhou. It has countless reputations in history. It has more than 5,000 tons of old wine in stock and more than 200 tons of scarce old wine in the 1990s.
"Four Goods" are good brands, good products, good models and good futures. Famous liquor brands, new products and new models, will surely become a new highland of value of sauce liquor with the support of the brand strength, operational strength, intelligence and digitalization of 10 billion Guotai.
Seize strategic business opportunities and work together to create and share
In terms of marketing model, Guotai not only learns from famous wine models, but also fully applies digital tools and means to innovate and launch the unique business model of Huaijiu. The core is "manufacturer integration, platform control, full-chain digital, and precise profit sharing", that is, inviting industry big merchants and high-end merchants to establish platform companies to jointly operate the market accurately.
Guizhou Tang Xu, executive deputy general manager of Guotai Wine Sales Co., Ltd., gave a detailed introduction to the multiple values and new business models of Huaijiu.
Tang Xu said that Huaijiu has its own advantages of "four elders", "four new", "four haves", and "four strengths". Among them, the "Four Elders" mainly refer to the four characteristics of Huaijiu from the perspective of genes and historical values: old wineries, old brands, old famous wines, and old wines. The "Four New" is based on the future value of empowerment. Huaijiu has four advantages in terms of new positioning, new products, new models, and new business opportunities. "Four haves" means that from the perspective of the co-creation value of cooperation, Huaijiu will select the best among the best, strictly screen partners when it comes to attracting investment, and select distributors with "willful, strong, channels, and team" to develop together. The "Four Forces" are based on the shared value of support. Guotai will provide comprehensive support to cooperative distributors from four aspects: brand power, marketing power, operation power and development power, so as to achieve the goal of manufacturers working together and creating win-win results.
, a unique advantage of Huaijiu, composed of "four old", "four new", "four haves" and "four forces", will bring new opportunities for dealers to layout sauce-flavored liquor.
To address hot topics such as Huaijiu value, industry trends, digital marketing, channel intensive cultivation, etc., , Beijing Zhuopeng Strategy Consulting Agency, Lu Xianxun, general manager of Haina Agency, and Zhang Jian, chairman of Zhibangda Marketing Consulting Co., Ltd., gave wonderful speeches respectively.
Tian Zhuopeng pointed out that the trend of concentrated and famous winemaking in sauce wine is obvious, and the price band segmentation reveals new market space. Coupled with the cost-effectiveness advantages, endorsement of old famous wines and the power empowerment of Guotai, Huaijiu will start a comprehensive revival and complement the advantages of Guotai brands, and build an all-round competitiveness in the new cycle of the wine industry.
Lu Xianxun said that value-based sauce wine serves the middle class and the well-off class, and this class also needs good sauce wine. Huai Liquor has the dual advantages of outstanding quality and brand sentiment. It is not only an authentic old sauce flavor, but also an old famous liquor in Guizhou. Based on its value advantages, adopting the full-chain price control and profit sharing model will surely bring new wealth opportunities to upstream and downstream partners.
Zhang Jian believes that in the new era of consumption, the new trend of future development of channels is digitalization, precision and diversification. Relying on the "Four Elders' Values" and digital innovative operation, Huaijiu is extremely cost-effective, and will cultivate the market, precise marketing, sincere empowerment, and diligent practice, which will become an important choice for dealers to layout sauce-flavored liquor. At the
event site, representatives from eight dealers from all over the country signed contracts on the spot, sharing the Huaijiu strategy to set sail for new opportunities.
Guizhou famous wine, come back with a big deal, work hand in hand, create and share together. The time and space agreement, quality and value between Huaijiu old famous wine and Guotai new famous wine will allow more consumers to taste the authentic Maotai Town sauce wine and experience high-quality life. I believe that old brands, good products and new models will definitely bring you a different wine and a better future.
*The above content is third-party product promotion and does not constitute investment advice. It does not represent the views of the publishing platform. The market is risky and investment should be cautious. Please make independent judgments and decisions.
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