started in 2018 and changed to 2022. The seventh generation of Teana debuted, giving the first shot of augmentation for the younger development of the intermediate car market.
Four years after the seventh-generation Teana debuted, Dongfeng Nissan chose to make a major change to meet the new user group after the adjustment of consumer demand.
As a new facelift model, Teana has its own new understanding and ideas.
new car not only has a brand new design concept, but also adjusts the product configuration. The improvement in the intelligent driving assistance system is very obvious. It has done better in how to shape the young intermediate sedan needed by the times.
7th generation Teana is a very controversial product. It has achieved the transformation from business to younger generation and has further promoted the development of Dongfeng Nissan's younger generation. Through this model, Dongfeng Nissan's V-motion design concept, VC-Turbo power architecture and ProPILOT autonomous driving assistance system have been implemented, strengthening the brand's strong technicality and achieving brand premium sublimation.
Whether for users or enterprises, the seventh generation of Teana is opening up a new era.
As an innovator, the seventh-generation Teana can be said to be controversial, and it has withdrawn from the business car group, which means that Teana has lost a large part of the user group over 35 years old. The market question is "whether Teana can still become the top three Japanese teams."
in 2020 and 2021, sales reached 120,000 and 160,000 units respectively. The cumulative sales from January to August this year exceeded 100,000 units, becoming a super strong player in the mid-range car market.
has withdrawn from the business group, and the seventh generation of Teana has become the best partner of young consumers.
data shows that the average age of the seventh generation of Teana is stable at around 30 years old, and the user group born in the 1990s loves Teana more, and the consumption proportion in the young user circle is getting higher and higher.
On the one hand, Teana's design is more fashionable and resonates with young consumers. On the other hand, while retaining comfort, the product strength is "full-dimensional upgrade" with sports and technology as the guide. This is especially true for the mid-term facelifted model of
.
2022 new Teana has completed the upgrade strategy of further evolution of product strength on the basis of retaining the previous model, which is more attractive in terms of configuration.
Take the 2.0T model with a guide price of 216,800 yuan as an example. The mid-term facelift Teana has added an L2-level ProPILOT intelligent assisted driving system, and at the same time upgraded the LCD instrument panel size from the previous 5 inches to 7 inches, added seat ventilation function, added AR real-life navigation, and voice recognition has added control sunroof function. The emergence of adaptive headlights and 64-color ambient lights has enhanced the product's attractiveness. The task of the mid-term facelifted model of
is not only to ignite Teana's popularity in the mid-range car market, but also to reveal the signal of Dongfeng Nissan's next development direction.
has made the visual effect of the seventh generation of Teana better because of its new design concept. Although some users complained that the design is "too domestic", in fact, this streamlined and textured carving method is more attractive to young user groups. Such upgraded changes in Teana directly stimulate the consumption taste buds of young user groups.
With the upgrade of autonomous driving assistance and smart car system, on the basis of retaining Dongfeng Nissan's consistent comfort advantages, this upgrade directly points out the development direction of "Smart Nissan".
In other words, in the future mid-range car market, Teana's intelligence development will be very rapid.
From the perspective of family cars, the mid-term facelifted Teana has no shortcoming. As a large-size family car, the product strength of the Teana after the facelift is enough to cope with most travel scenarios, so Teana continues to increase sales in terms of sales performance.
2004 As of today, Teana has developed in the Chinese passenger car market for 18 years, and its multiple upgrades and replacements have brought users a reliable and stable user experience. The reason why
is a magic car is because it has been recognized by history. Teana's strategy is to first provide users with a comfortable riding experience, and secondly, to bring more mainstream product power.
In the past, people's perception of Tianlai was "sofa travel culture", but today's newly upgraded Tianlai brought people a new understanding of smarter and more sportier.
to create smarter and more fun large sofas is the development direction that Dongfeng Nissan sets for Tianlai.
