" carbon neutral " is a hot word in the economic field this year, and it has also penetrated into the moon cake market "breaking the circle".
Several products under the banner of "carbon-neutral moon cake" have emerged in this year's moon cake market, arousing the attention and curiosity of many consumers.
What kind of moon cake is "carbon neutral moon cake"? Is it a new category or an "IQ tax"?
The reporter saw that a Beijing company launched the so-called "China's first carbon-neutral moon cake", and a Shanghai company launched the so-called "carbon-neutral customized moon cake gift box"... Compared with other moon cakes, these few The "Carbon Neutral Mooncake" is more conventional in taste, and there is nothing special in the ingredient list and nutritional composition list.
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So, the reporter dialed the sales phone of an enterprise and asked what is special about the "carbon neutral moon cake". Corporate sales staff avoids talking about "carbon neutrality" and instead emphasizes the "organic" characteristics of their own mooncakes.
In the view of food industry analyst Zhu Danpeng, "carbon neutral" and "organic" are not concepts of the same dimension. As far as the current market is concerned, the so-called "carbon neutral" is more like giving products Put on a gorgeous hat".
Zhu Danpeng:
The moon cake production enterprises slogan "carbon neutrality", in fact, they intend to cater to national policies. Whether this is a marketing gimmick or is there really dry goods remains to be tested by the market.
Many people in the industry told reporters that if there is a certain concept of "carbon neutral" and "low carbon" in moon cake consumption, the following aspects should be considered:
For example, non-meat raw materials can be used because they are comparatively speaking. , Meat production tends to produce more carbon dioxide; moon cake packaging should use environmentally friendly, recyclable and reusable materials and prevent excessive packaging; the company realizes the "positive and negative offset" of carbon dioxide during the entire production process, so as to achieve "zero emission".
Unfortunately, the so-called “carbon-neutral moon cakes” in the reporter's hands are basically not marked with such information, only one company has marked them.
The packaging of this product also says that the total carbon emission of a moon cake is about 130 grams. Among them, the raw materials, packaging and moon cake production are the top three carbon emissions.They are 70g, 29g and 25g respectively.
Jiang Nanqing, secretary-general of the All-China Environmental Protection Federation's Green Cycle Inclusive Committee, believes that it is a good thing for moon cake manufacturers to start disclosing the carbon emission data of their products, which will make the low-carbon concept more deeply rooted in the hearts of the people.
However, disclosing carbon emission data does not mean "carbon neutrality". It is not recommended that you use the concept of "carbon neutrality" casually in marketing. "Carbon neutrality" also requires some certification from authoritative third-party organizations. Therefore, the so-called "carbon neutral moon cake" is more of a commercial marketing.
Professionals reminded that "carbon neutrality" is not a omnipotent basket. You can't put everything in it. Related production and sales companies must be adequate, and serious economic concepts should not be reduced to "stepping stones" for hype marketing.
Source: Yangguang Network
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