Henan Commercial Daily reporter Ma Qianhui
Enjoy the Mid-Autumn Moon with Jun and share the good time of the world.
On a full moon night, when you love your home, when you are together, you can taste the sweetness of moon cakes, and you will miss it endlessly.
Eating moon cakes on a full moon night has long become a sense of ritual for the common people. Seizing the table on a full moon night has become one of the important strategies of major brands.
mustard salmon-flavored mooncakes, hairy crab meat mooncakes, durian mooncakes , red wine mooncakes and other various mooncakes make consumers overwhelmed.
But today, I would like to talk to you about the recently launched "Hu spicy soup moon cake" which represents my hometown in Henan.
[Henanese's exclusive moon cake-"Hu spicy soup moon cake" was born! ]
Mid-Autumn Festival is not here yet, all the good wishes such as miss, gratitude, reunion, etc., were delivered in advance at the Wyndham Garden Hotel Zhengzhou.
After several months of research and development, filling and tasting... The Hu spicy soup moon cakes belonging to Henan people are officially released.
A specially customized 1 meter diameter Fang Yikun wild mountain mushroom and spicy soup mooncake attracted everyone's attention.
At the same time, the Hu spicy soup moon cakes in gift boxes were officially launched.
"Oh my God,This is great too. From now on, I will only give mooncakes with Hu spicy soup as gifts for the Mid-Autumn Festival. This is our Henanese pai! "
"This should be the most thoughtful catering brand I have ever seen. With Henan cuisine incorporated into holiday food, we Henan people finally have exclusive moon cakes. We will give gifts to look for Hu and spicy soup moon cakes in the future. .
The citizens and the media present were full of praise for the spicy soup mooncakes in front of them.
[Taste the spicy soup mooncakes in Henan]
Put spicy soup into mooncakes. What is the magic combination?
Take a bite, the mooncake skin is full of milky flavor, the soft and waxy filling is sweet and salty, slightly salty Spicy. You can taste black fungus, shiitake mushrooms, mushrooms, cordyceps , pepper and chili. All kinds of taste blend in the mouth.
and this fusion taste is just like that of Henan The sentence "In!
Henan is located in the Central Plains, and this geographical advantage makes Henan people have a very compatible character, not only the heroic and enthusiasm of the northerners, but also the delicacy and exquisiteness of the southerners. As the saying goes, it is born from the heart. The taste of Henan cuisine’s “five-flavor harmony” is the best expression of the character and soul of Henan people.
Chat with friends at the venue, and have a bite of “Hot Spicy Soup Mooncake”.
Reunion with relatives The sweetness in the back is carved into the hotness of the spicy soup in the deep memory of Henan people,With the nutrition of black fungus, shiitake mushrooms, mushrooms, cordyceps and other ingredients and the enthusiasm of Henan people, the "medium" after the five flavors is reconciled, every bite will make the hometown people unforgettable for a long time, and it is difficult for the homesick to calm the complex thoughts in their hearts.
can only show his thumb, "Medium!"
[In Henan, what is your impression of Hu spicy soup? ]
When I was a child, in the streets and on the roadside stalls, the auntie was carrying a steaming hot spicy soup and said with a smile: "Morning, your spicy soup is here. Hold the bowl and hold it. Don’t burn your hands. !"
was so hot that he was eager to drink hot and spicy soup, he reached out to hold the soup bowl, his hands were flushed, and he stomped his feet with his ears. Such a scene is believed to be a memory carved deep in the mind of every child who is gluttonous.
When these greedy children grow up, they leave their hometown to go to school, work, and go home on holidays. They can't sleep in early in the morning, so they rush to the Hu spicy soup shop, "Auntie, come to the bowl." Hu spicy soup, fried dough sticks and fried buns are all here. I want to kill me!" Warm!”
But these impressions of Hu spicy soup are concentrated in roadside stalls, small shops, and traditional breakfasts. The lack of innovation has become a major problem that restricts the development of this traditional cuisine. The aunt who sold Hu spicy soup was older, and the children who drank Hu spicy soup were fathers and mothers. How to make the new generation of children fall in love with Hu spicy soup and never forget this traditional delicacy?
["Fang Yikun" uses innovation,Let Hu spicy soup return to consumers' vision with a younger attitude]
The emergence of Fang Yikun's wild mushroom and spicy soup gradually broke this situation.
Conveniently packed wild mountain mushroom and spicy soup. It can be eaten after boiling in hot water for 5 minutes. The taste reduction is close to 100%. Office workers and foreigners can drink the most authentic spicy soup at home.
Walk into the gathering place of Henan culture-" Only Henan·Drama City", Fang Yikun's storefront of wild mountain mushroom hot soup conquered every Henanese who came to this garden with taste , The taste buds of travelers.
24-hour hot and spicy soup restaurant-Fang Yikun Wild Mushroom Hot and Hot Soup (Five Building Store) officially broke the opening of the hot and spicy soup as a breakfast time limit. The high popularity of the traffic is enough to prove that the spicy soup can also be used as a quick snack to integrate into the lives of Zhengzhou people.
In May 2021, a "Hot Spicy Soup Journey" kicked off the "Hot Spicy Soup Food Culture Festival". In order to find the most authentic and authentic hot and spicy soup in Henan, I visited Zhengzhou, , Xuchang , Luohe, and Zhoukou in 9 days, and tasted the brands praised by the citizens in every city. Finally found the answer, "What kind of hot and spicy soup best represents Henan?" A bowl of Hu spicy soup with a sense of cultural responsibility is the Hu spicy soup that can truly represent Henan.
adheres to the "cultural responsibility", Fang Yikun's brand is practiced to the end with actions.
On the day of the event, Fang Yikun condensed the Henanese Mid-Autumn Festival sentiment in a 1-meter-diameter super hot and spicy soup mooncake.And especially invite consumers, caring people from all walks of life, rescue teams, medical staff and volunteers to share.
"The more important meaning of this event is to be grateful and give back. Give back to the consumers who have supported the other side's Yikun store over the years; give back to the society that donated to charity congee house on 99 Charity Day Caring people; also give back to the rescue team, medical staff, and volunteers who have never hesitated during the floods in Zhengzhou." said Song Dongfang, co-founder of Fang Yikun's wild mushroom hot soup. As part of the large-scale charity activity "You are in the rescue, I am grateful", Fang Yikun also donated moon cakes with spicy soup to the Zhengzhou Falcon rescue team that participated in the assistance.
[Fang Yikun's wild mushroom and spicy soup mooncakes highlight the product differentiation advantage with innovations and break the product homogeneity dilemma]
, Vice President of Commercial Economics of China Association of Business Economics, Henan Province President Song Xiangqing believes that the combination of hot spicy soup and moon cakes is a good idea, which is not only a cross-border business but also a product innovation. A small piece of Hu spicy soup moon cake not only promotes the traditional Henan catering culture, but also enriches the variety of festival food. While "Fang Yikun" has made attempts to enrich the people's dining table, it also embodies the wisdom of Henan entrepreneurs.
"Hu spicy soup moon cakes are the fusion of Henan traditional culture and Mid-Autumn Festival culture, and it is also an innovation of traditional culture. Henan catering companies launched Hu spicy soup moon cakes, which are unique and individual. From a personal point of view, curiosity generates demand. I am very optimistic about its market. I hope that the relevant departments will give more support to innovative products such as Hu spicy soup moon cakes, so that the people can be more tolerant, understand and encourage. This will help promote the continuous innovation and strength of Henan's traditional catering culture. , Go out." Song Xiangqing said.
Zhu Danpeng, a Chinese food industry analyst, believes thatChina's catering and food industries have entered a stage of high product homogeneity, so how can the advantages of differentiation be highlighted? Hu spicy soup moon cakes can give Henan consumers a sense of intimacy and an urge to try new things. Fang Yikun's wild mushroom and spicy soup mooncakes highlight the product differentiation advantage with innovation. From the perspective of the entire brand, this kind of cultural and creative products will become more and more popular.
brand researcher Liang Yuqiao told the reporter after eating the spicy spicy soup mooncakes, "KFC launched the spicy spicy soup, and Fang Yikun created the spicy spicy soup 1 span. The fellow chicken and Haidilao have opened a tavern. I don’t know if I will eat stewed noodles hot dried noodles at Starbucks next.”
Liang Yuqiao believes that in recent years, dining Enterprises are extremely active, and various tricks such as brand mashups, joint names, and crossovers are emerging one after another. The "urban limit" of adapting to the localization by going to the countryside and adapting to localization is to cater to and adapt to consumption habits. Whether it is an eye-catching temporary crossover or a brand pop-up that pleases young people, these are enough to show that the catering industry is constantly experimenting with new possibilities.
is constantly updating its image, actions, and tossing, all in order to arouse consumers' attention to the brand. In awakening attention, feelings are the most moving and resonant. Whether it's love, friendship, family or hometown, in short, what can move people's emotions is the best brand activity.
Qiao Yameng, CEO of Hertz School of Catering Business School, praised him after eating mooncakes at the scene. "I still remember the sense of strength that the full screen of'Hot Spicy Decoction" brought to us Henan people during floods and epidemics. The Ho Spicy Soup Mooncakes developed by Fang Yikun this time,It not only represents the brand's courage to innovate across borders, but also the gratitude of the people of Henan to the national rescue team. I hope that this interesting moon cake can replace the brand and countless people in Henan and continue to deliver positive energy to the society. Fang Yikun's wild mushroom hot soup, as a cutting-edge hot soup brand representative, has achieved a good balance between caring public welfare and brand innovation.
"Moon cakes are not stale. We are very young. The combination of traditional seasonal food and culture is so impressive!" As a representative of Henan's food culture, Hu spicy soup is combined with moon cakes. It uses another way to tell Henan culture and express the heavy culture easily. This is to play with young people. "The new brand person Gao Mengyi said excitedly while eating moon cakes.
This year's Mid-Autumn Festival, Hu spicy soup started with moon cakes. Next, what surprises will Hu spicy soup bring us, as a Henanese? , Let us look forward to it together!
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