Milk tea, coffee, low-alcohol wine, the three major "life-renewing artifacts" for young people, the exhibition area at the 2021 (sixth) China International Food and Catering Expo on September 10, can be said to be an exhibition area where young people gather.
The reporter visited the banquet site and saw that, similar to the scene where young people lined up to buy milk tea in the streets and alleys, this kind of grand occasion also appeared at the banquet. Many merchants used this banquet as a window to showcase their new products and opened up a variety of free tastings of new products. Many young people queued for a drink.
In these categories, the reporter observed that several low-alcohol booths are even more popular than milk tea. Take the exhibition area of the world's shochu brand liquor as an example. The brand's “Vitality Changsha” IP-themed sparkling wine at the exhibition attracted many young consumers to come and taste it.
China's low-alcohol market data show that in 2020, beer sales will be about 150 billion yuan, and soda is expected to reach 20 billion yuan in annual sales, and leading companies are expected to seize the market with annual sales of 10 billion yuan. . At present, the domestic soda sparkling wine lacks a top brand, and it is still in a blank period in the market. It is a blue ocean category.
Xiaoxiang Morning News reporter Shen Xiaoyi Photographer Zhang Yunfeng
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