On August 25, Zunyi Liquor Group Co., Ltd. (abbreviated as Zunyi Liquor Group) was formally established. The National Enterprise Credit Information Publicity System shows that Zunyi Wine Group has a registered capital of 1 billion yuan, the nature of the enterprise is wholly state-owned, and the shareholder is the State-owned Assets Supervision and Administration Commission of Zunyi City.
The Times learned that the company's leadership team has been set up: Zhao Jiyong is the legal representative and chairman, Wu Fengxun and Wei Qing are directors, and Li Qingsong, Hu Yang, and Chen Yu are supervisors.
The establishment of Zunyi Liquor Group, which is based on the "hot sauce and wine" of Dongfeng, means that Zunyi’s 14th Five-Year Plan refers to “building a world sauce-flavored liquor industry fleet with Moutai Group as the aircraft carrier” The goal is accelerating.
The birth of a one-billion-level "heavy player" in the hometown of Moutai
Recently, news of the establishment of a new company in the liquor industry has attracted a lot of attention.
On August 25, Zunyi Liquor Industry Group Co., Ltd. was established with a registered capital of 1 billion yuan, wholly-owned by the Zunyi City State-owned Assets Supervision and Administration Commission. The company's residence is located in Renhuai City, the "Liquor Capital of China". It is worth noting that this is also the "hometown" of Moutai.
According to enterprise search data, Zunyi Liquor Group Co., Ltd. is a company that covers the production and operation of liquor products (main business); production technology consulting and service of liquor products; Production and sales of packaging materials; development of anti-counterfeiting technology; creative planning and promotion of liquor culture; logistics and transportation; import and export trade business; Internet industry; information industry related product research and development related business.
In fact, the establishment of Zunyi Wine Group is not sudden.
The public information on the official website of the Zunyi Municipal Government shows that at the 84th Executive Meeting of the Zunyi Municipal People’s Government held on July 6, one of the important issues was the review of the "Zunyi Liquor Industry Group Co., Ltd." Formation Plan."
With the establishment of Zunyi Wine Group, the company’s leadership team has also been determined.
According to the company's data, Zhao Jiyong serves as the legal representative and chairman of the Zunyi Wine Group, Wu Fengxun and Wei Qing serve as directors, and Li Qingsong, Hu Yang, and Chen Yu serve as supervisors.
In addition to serving as the legal representative and chairman of Zunyi Liquor Group, Zhao Jiyong also serves as the legal representative and chairman of two companies, Guizhou Yiyangda Health Industry Co., Ltd. and Zunyi Jinkang Yiyang Industry Co., Ltd. Among them, Guizhou Yiyangda Health Industry Co., Ltd. is also a subsidiary of the Zunyi City State-owned Assets Supervision and Administration Commission, and Zunyi State-owned Capital Operation Co., Ltd., which is wholly-owned by the Zunyi City State-owned Assets Supervision and Administration Commission, holds 51% of its shares.
Create another "Moutai"?
Since 2020, with the stability and high resistance of the liquor industry, the capital market's pursuit of liquor stocks has been uninterrupted.
Chuancai Securities analyst Ouyang Yujian said that in recent years, sauce wine has ushered in a rapid development stage. The industry scale will reach 155 billion yuan in 2020, with a 10-year compound annual growth rate of 15.95%, and production capacity in 2020 Reached 600,000 kiloliters, with a sales profit of 63 billion yuan. After excluding Moutai, the revenue of the sauce and wine industry in 2020 is about 60 billion yuan, and the compound annual growth rate from 2010 to 2020 is 9.76%, which is still higher than that of the liquor industry. The sauce wine industry has strong profitability. In 2020, the output of sauce wine will account for only 8.10% of the total output of liquor, and the sales revenue will account for 26.56% of the total sales revenue of the liquor industry. It will contribute 39.74% of the sales profit of the liquor industry, with an average price of 378 million yuan. Per thousand liters, which is significantly higher than the liquor industry average.
Under the high prosperity of sauce and wine, the liquor industry in Zunyi is also facing various difficulties such as insufficient second and third echelon and limited development space. Accelerating mergers and acquisitions and optimizing production capacity layout have become an inevitable choice for promoting high-quality development of the industry.
In this context, the establishment of Zunyi Wine Group is of great significance.
a liquor industry researcher pointed out, “At present, Guizhou sauce wine has Moutai as the leader, but there is still a lot of room for the development of the quantity and quality of the second and third echelon. The aircraft carrier has the fleet, and the fleet can’t keep up. This It is a common understanding in the market that this pattern will also lead to insufficient resistance to risks in the entire industry." Two important plans are mentioned in the proposal of "The Group Drives the Strategy and Promotes the Sustainable Development of the Liquor Industry".
One of the important plans is the establishment of "Zunyi Wine Industry Development Group Co., Ltd.",The strategic positioning is to build an investment and financing service platform, with capital investment as the core, liquor finance as the leverage, and industrial integration as the goal, to achieve larger and stronger industrial market entities; to create a big data service platform to provide the entire industry chain through and comprehensive Production process control and full life cycle service help the leaps and bounds of the sauce-flavor liquor industry; build a market-oriented service platform, with standard construction as the support, brand building as the lead, and market occupation as the guidance, to increase market share in an all-round way. In about 5 years, the comprehensive output value of Zunyi Maotai liquor excluding Moutai will reach more than 100 billion yuan; within 5 years, we will strive to successfully go public as a Maotai Liquor distribution company and incubate listed enterprises in the Maotai liquor industry. 2-3; strengthen brand building such as "Zunyi sauce", "Renhuai sauce", "Moutai sauce" and "1935", and make "Zunyi sauce-scented liquor" a well-known national brand.
Interestingly, the name of the "Zunyi Wine Industry Development Group Co., Ltd." mentioned in the plan is very similar to the name of the recently established "Zunyi Wine Industry Group Co., Ltd.". The Times asked the local government staff whether there is a connection between the two companies, and the staff member expressed “inconvenience to respond” .
In any case, the intensive and large-scale development of the liquor industry is already an important development path for the liquor industry in Zunyi.
Zunyi’s "14th Five-Year Plan" proposes to "strengthen the main body of the liquor market." It is necessary to implement the support plan for star enterprises and small giant enterprises in accordance with the idea of "ecological leadership, brand-driven, intensive and standardized, and characteristic development", and insist on grasping the big, supporting the middle and pushing the small. Support Moutai Group to continue to grow bigger and stronger on the basis of 100 billion yuan, implement the "triple doubling, double consolidation, and double build" plan, accelerate the realization of high-quality development, make great strides forward, and ensure that the operating income of the "14th Five-Year Plan" reaches 200 billion yuan. Cultivate and expand a number of key enterprises with core competitiveness such as Xijiu, Guotai, Zhenjiu, Dongjiu, etc., and increase the competitiveness and growth of enterprises such as Meijiaojiu, Yaxijiaojiu, Anjiu, Xiaofutuxian, etc. Focus on support.Strengthen the management of the liquor industry, vigorously rectify the low-end and low-quality liquor companies with substandard environments and outdated production techniques, and promote the expansion and strengthening of small and medium-sized liquor companies through mergers and reorganizations and the construction of interest alliances; accelerate the cultivation of 3-5 liquors to be listed The company cultivates 3 to 5 tens of billions of output value liquor enterprises, and builds a world sauce-flavor liquor industry fleet with Maotai Group as the aircraft carrier.
Is Moutai's hometown expected to be another "Moutai"? We will continue to follow up.
Source: Securities Times Network
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