News Flash 1 Quick-frozen rice and flour product brand "Le Yaoju" completed nearly 100 million yuan in Series B financing 2 Nongfu Spring deploys pre-made dishes 3 Weilong restarts IPO, with total revenue reaching 4.8 billion yuan in 2021 4 Craft beer brand "Honghe Liquor" Obtain

2024/05/2205:12:33 food 1846

News Flash

Quick-frozen rice noodle product brand " Le Yaoju " completed nearly 100 million yuan in Series B financing

Nongfu Spring layout of prepared dishes

Weilong restarts IPO, with total revenue reaching 4.8 billion yuan in 2021

Craft Beer Brand "Honghe Winery" received 3 million yuan in angel round financing
"Yongpu Coffee" launched cold brew coffee liquid 7.0 series

DTC Brand Group "Lanyan Technology" launched three new healthy sugar-free "bubbles"

, Quick-frozen rice and noodle products brand "Le Yaoju" completed a round of financing of nearly 100 million yuan B html

Liangrun Fund, jointly established by COFCO and China Resources Group , is the exclusive investment company. The funds will be mainly used for talent training and reserve, automation transformation of production equipment, promotion of enterprise digital informatization, brand marketing and promotion, etc.

Le Yaoju was established in 2012 , specializing in high-end new frozen foods. At present, it has launched microwave rice, rice balls, steamed buns and other products, and has star single products such as rice burgers , quicksand buns , and ice-skin mochi. Leyaoju once provided rice noodles and sweet products to chain restaurant companies. In the early stage, it mainly served end customers such as star-rated hotels. The brand is preparing to expand more new people and channels and give full play to its advantages in serving star-rated hotel suppliers, thereby serving to more C end users. ( picture and text source: Brand Planet BrandStar)

, Nongfu Spring layout pre-made dishes

Recently, Nongfu Spring relied on its parent company’s sub-brand " mother " to launch instant hot rice, which is paired with the previously Introducing toppings, pre-made rice bowl dishes are sold in combination.

On an e-commerce platform, Nongfu Spring’s topping flavors mainly include curry beef , Taiwanese braised pork, diced rattan pepper chicken, and golden soup beef. Each portion sells for about 20 yuan. After consulting the customer service of a certain food flagship store, the reporter learned that tens of thousands of prepared rice bowl dishes are sold every month. Among them, curry toppings are the most popular.

The layout of the prefabricated dish track is not a whim of Nongfu Spring. Nongfu Spring has already been involved in the catering industry. The beef stick previously launched by its parent company's sub-brand " mother " was once the brand's star product.

Based on years of accumulation in the packaged drinking water business, Nongfu Spring has established a deeply penetrating national sales network. Through its multiple sales channels such as traditional channels, modern channels, catering channels, e-commerce channels and vending machines, Nongfu Spring's pre-made dishes may have certain advantages in the promotion of the future.

However, some people in the industry said that this is the first time that Nongfu Spring has officially entered the catering industry. It may take time to verify whether the " mother " brand rice bowl pre-made dishes can be out of the circle. (Picture and text source: red meal network )

, Weilong restarts IPO, 021 total annual revenue reaches
8 0 million

month7 st, Weilong Delicious Global Holdings Co., Ltd. (hereinafter (referred to as "Weilong") announced the restart of IPO. Previously, Weilong submitted a IPO prospectus to the Hong Kong Stock Exchange on 021 year html January 1 . This restart updated 021 year’s financial data (as of 021 year 2 html January
1 Day): Total revenue
8. 0 0 million yuan, a year-on-year increase of 6.5%; gross profit 7.9 0 million yuan, a year-on-year increase of 4.0%.

The prospectus mentioned that as of 2021 , the annual retail sales of Weilong's seasoned noodle products and vegetable products exceeded 0 0 million, of which Dagluten, Kissishaki, Konjac Shuang and Xiaogluten were the highest-selling ones. The annual retail sales of the four major single products reach 0 million yuan.

According to Frost & Sullivan, the annual retail sales of Weilong ranked first among domestic spicy snacks in 2021, with a market share of
.2%. The amount raised from this IPO will be used to invest in product category and quality construction, expand distribution and supply chain systems, and strengthen digital operations and production capabilities. At present, Weilong has planned to add a factory in East China, which will start production in 023 and achieve full operation in 025 . ( picture and text source: Brand Planet BrandStar)

, Craft beer brand "Honghe Liquor" received
00 million yuan in angel round financing

Recently, the craft beer brand "Honghe Liquor" announced Obtained angel round financing of 10,000 yuan from 300 html. The specific investor was not disclosed.

Honghe Wine Industry was established in Yunnan in 2017 and is positioned as a MCN organization in the niche field of the craft brewing industry. Currently, it has multiple series including craft beer brands "Saoke" and "Fuqiang". Its main products include Saoke Lotus Seed Wheat Craft Beer, Oatmeal Ale, Fuqiang American West Coast IPA , etc. We hope to combine traditional local characteristics with beer Classic style combined. ( information source: Brand Planet BrandStar picture source: Honghe Wine Official Website)

, "Yongpu Coffee" cold brew coffee liquid 7. 0 series

month
0 day, "ever "Pu Coffee" announced the launch of cold brew coffee liquid 7.0, which comes in three flavors: classic flavor blend, Yunnan Shiduanzheng Coffee Estate, Ethiopian Yirgacheffe. According to reports, the concentration of the 7.0 series is 110% higher than that of the .0 series. The raw material is Arabica coffee beans and uses MPFS™ ice-drop extraction technology. This series is currently on the market, priced at 29 yuan / 30 cup. ( picture and text source: Knife Research Institute)

, DTC Brand Group "Lanyan Technology" launches three new healthy sugar-free "bubble gums"

month7 st, DTC brand The group's "Lanyan Technology" has launched three new healthy sugar-free "bubbly candies", adding nicotinamide , collagen and sodium hyaluronate , taurine and B vitamins, divided into peach varieties. , orange and lemon flavors, currently available on Tmall "alandaland flagship store".

Lanyan Technology was founded in 2022 . It is jointly invested and founded by the global TOP10 marketing group " Blue Cursor " and the global nutrition and health solution service provider "Aland". The group currently focuses on the fields of skin care, health food and pet health. It owns the skin care brand "Human Source Vitality", the nutrition brands "VITPLUS" and "Alande", the health food brand "Alandevi", and the functional solid beverage brand "Yue Chuyan" and so on. ( picture and text source: Brand Planet BrandStar)
SIAL China Series International Food Exhibition
Shanghai Shenzhen, global investment promotion is in full swing

France Gaomei Exhibition Group is the previous SIAL China China International Food and Beverage Exhibition (referred to as SIAL China) The founder, organizer and responsible entity of the "Exhibition" or SIAL China). Beijing Aibexiya Exhibition Co., Ltd., a subsidiary of Gaomei Aibo, is the sole organizer of the previous SIAL China Chinese Food Exhibition.

October 31, 2022 - On November 2, the SIAL International Food Exhibition (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center (Futian), co-sponsored by the French Gaume Exhibition Group and Beijing Aibexiya Exhibition Co., Ltd.

December 7-9, 2022. On the same day, the SIAL International Food Exhibition (Shanghai) will be co-sponsored by China Business Federation , France's Gaume Exhibition Group, and Beijing Aibexiya Exhibition Co., Ltd.

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"News Flash 1 Quick-frozen rice and flour product brand "Le Yaoju" completed nearly 100 million yuan in Series B financing 2 Nongfu Spring deploys pre-made dishes 3 Weilong restarts IPO, with total revenue reaching 4.8 billion yuan in 2021 4 Craft beer brand "Honghe Liquor" Obtain" Related video

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