Reporter Huang Shougen
After leaving the market with Luckin Coffee , the founder Lu Zhengyao tried several entrepreneurial projects, but they were all difficult to say. On October 22, Lu Zhengyao's new entrepreneurial project, Kudi Coffee, was launched in Fuzhou IFC. He bid farewell to him for two years and returned to the coffee track. It is understood that Kudi Coffee will not only be coffee in the future, and will focus on full-time catering, but at the same time it will also bring greater pressure to the supply chain. Faced with the hot but increasingly "rolling" coffee track, Lu Zhengyao wants to turn around with Kudi Coffee, and has many challenges in the future.
Kudi Coffee's first store was launched in Fuzhou IFC
According to the Daily Economic News, on October 22, Lu Zhengyao and former Luckin Coffee CEO O Qian Zhiya also announced on their circle of friends that Kudi Coffee's first store was launched in Fuzhou IFC, with the caption: "The coffee dreamer team started its journey again." Cudi Coffee also announced that it has become a sponsor of the Argentine national football team in China.
Kudi Coffee First Store (Photo source: store Meituan )
It is understood that the brand is Lu Zhengyao's new entrepreneurial project, focusing on full-time catering, providing users with coffee, Italian biscuits and other foods in the morning, meals are provided at noon, snacks are served in the afternoon, and wine is available in the evening. The WeChat official account of Kudi Coffee also shows that the company is headquartered in Beijing and its operation center is located in Tianjin. It has established product research and development bases in Tianjin, Changsha, Chengdu, , Xiamen , and Shanghai, and has branches in major provinces across the country.
At present, Kudi Coffee has only launched one store in Fuzhou IFC. Through the ordering mini program, you can see that there are more than 50 products on the store. In addition to classic coffee, it also includes the currently popular raw coconut series and oat series. In addition, the Argentine themes that cooperate with it are also listed. Most of the products are priced between 20 and 30 yuan, and during the trial operation period, the unified price is 9.9 yuan. It is worth noting that there are only drinks and ice cream in the store, and there are no products such as food, snacks, wine and other products in the full-time catering industry.
On the Meituan platform, a consumer wrote a comment after checking in to Kudi Coffee, "The taste is good, but the sweetness cannot be chosen. I haven't given a cup set yet, and the experience is a little weaker. Also, this location is too sunny, and afternoon tea doesn't feel very suitable." Through the on-site photos uploaded by consumers, it can be seen that Kudi Coffee's first store is located in an open space near the escalator and the glass exterior wall. It is still questionable whether it can meet the conditions for meal making and wine supply in the future. Can
become the next "Lucky Cinques"?
As the founder of Luckin Coffee, Lu Zhengyao's re-entering of the coffee track has attracted market attention, and Kudy and Luckin are also put together for comparison.
At the end of October 2017, Luckin Coffee led by Lu Zhengyao opened an experimental store at Beijing Galaxy SOHO. Since then, thanks to high-profile publicity and promotion activities such as fast store opening, large price subsidies, and celebrity endorsement, Luckin Coffee has expanded rapidly. As of the end of 2019, the number of direct stores reached 4,507, and the number of stores exceeded , Starbucks , becoming the largest coffee chain brand in the Chinese market.
However, the good times did not last long. On January 31, 2020, a storm of fraud in Rising Coffee broke out. On April 2 of the same year, Luckin Coffee announced that it had pleaded guilty to false transactions of RMB 2.2 billion. Due to this financial fraud storm, Lu Zhengyao and Qian Zhiya were forced to be eliminated.
This time, Lu Zhengyao and Kudi Coffee "make a comeback". During the trial business period, they adopted strategies such as ultra-low price of 9.9 yuan, focusing on online sales and delivery services, and planning light food products. They are familiar with the strategies of Luckin Coffee to get 50% off coupons for the first cup of the first cup and 50% off to enter light food. But from the perspective of business model, compared with Luckin, Kudi Coffee focuses on providing a rich variety of product types and adaptive scenarios, and creating a full-time, multi-scene, and multi-functional consumer experience. At the same time, it also brings greater pressure to its entire supply chain.
In the future, Kudi Coffee may take the light asset franchise route. According to the WeChat official account of Kudi Coffee, the company's corporate vision is to "build a business support platform based on Internet technology, integrate the advantageous resources of brands, products, supply chains and operation services, and help associates easily become coffee dreamers and make no difficult coffee shops in the world."
Starting a business many times is hard to say,
It is worth mentioning that during Lu Zhengyao was kicked out of Luckin and when he brought Kudi Coffee to the coffee track this time, he also started a business many times. Although he was always on the verge of the wind, he was hard to say success.
In January 2021, Lu Zhengyao devoted himself to the shared space and claimed that this is a 100 billion-dollar project comparable to Douyin . He planned to lay 200,000 in a year, but it was soon lost. Text. After
3 months, Lu Zhengyao changed to the catering business "Qu Xiaoniao", but less than 3 months after "Qu Xiaoniao" was officially launched, he was forced to change his name "Qu Ba Yu", no longer emphasized "Xiaoniao", and added Maocai , hot pot and other dishes. After the name change, Quba Yu has been lukewarm. At present, the Quba Yu ordering mini program has stopped serving. The data of narrow door meal eye shows that Quba Yu only has two stores left in the country. After
"Qu Xiaoniao", Lu Zhengyao stepped into the voyage of pre-made dishes and launched it mainly for C-end The pre-made dish brand "Twinkle Workshop", which was subsequently renamed "Twinkle Hero". The big trend of
Pre-made dish has attracted many franchisees to join. Li Yingbo, the rotating CEO of Tongjian Technology, has also continuously disclosed the progress of opening a store: at the end of January this year, there were 2,500-3,000 franchise stores; in April, the number of intention signing of the national distributor stores in Tongjian Hero reached 6,000.
Tongjian Hero Store
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