Author: Qian Lifu Source: IT Times
On September 29, Microsoft announced that it would further upgrade its commercial application strategy in China, implement a series of intelligent commercial application (Biz App) functions, and further improve its commercial application strategy and value positioning based on Dynamics 365 and Power Platform. At the same time, with local partners, Microsoft will also focus on the actual needs of industries such as retail and consumer electronics to create a targeted cloud industry suite. The first phase of Microsoft will launch a cloud industry suite for the medical and life sciences fields to help customers in related fields tailored technologies and solutions. At the same time, Microsoft also released the white paper "How Microsoft's business applications can empower enterprises to operate safely and compliantly in China".
Kang Rong, vice president and general manager of marketing and operations at Microsoft Greater China, said: " digital technology helps to break through the data barriers within the enterprise, fully explore the insights and intelligence hidden in business data, comprehensively innovate and reshape business models, and will help enterprises win the future in a resilient, innovative and sustainable way."
Business application strategy is upgraded again
In 2019, Dynamics 365, the core of Microsoft's business application platform, was officially launched in the Chinese market. A year later, Power Platform was officially commercialized in China, achieving seamless connection with Microsoft Smart Cloud Azure, Microsoft 365 and Dynamics 365.
Faced with the booming economic development potential of the Chinese market, Microsoft's commercial application strategy in China has also ushered in a comprehensive upgrade. In terms of helping Chinese companies expand globally, Microsoft uses global business platform support system and cloud infrastructure to build corporate global expansion capabilities in all aspects. Based on a consistent intelligent cloud technology architecture from China to the world, Microsoft Dynamics 365 and Power Platform not only have more than 100 secure and trusted cloud platform certifications in 12 countries around the world, but also pass the core regulations and qualification certifications in different industries in many countries, helping companies reduce compliance risks in overseas markets.
In March this year, the new data center area of Microsoft Smart Cloud Microsoft Azure operated by Century Internet was officially launched, adopting a globally consistent Microsoft technology architecture, and strictly abide by Chinese laws and regulations to help multinational companies developing their business in China quickly build a global unified IT infrastructure and business applications. At the same time, Microsoft has a broad and solid local partner ecosystem that supports all-round localization. In terms of product updates, Microsoft Dynamics 365 and Power Platform operated by Century Internet have been fully launched in China in 2019 and 2020, providing the Chinese market with more complete, consistent and integrated intelligent cloud services, product and commercial application innovation. With the launch of Microsoft Smart Cloud's new data center in China, Microsoft's commercial applications based on the new data center, Wrap App for Power App and Power Pages will also be officially launched in China to help enterprises in China develop.
General Manager of Microsoft's Greater China Business Application Department said: "This new update of Microsoft's business application strategy is looking forward to helping more local companies accelerate their integration into the international market and protecting overseas companies' rapid entry into China."
Co-creation cloud industry suite
In the process of accelerating the digital development, Microsoft provides a safe, reliable and trustworthy technology platform for digital transformation and digital innovation in all walks of life, and works with partners to combine the innovative value of commercial applications with actual industry needs, and help industry customers improve operational efficiency by adopting faster and better processes.
Hanshuo Technology is a pioneer in the China's electronic price tag industry. On the road to expanding global business and digital transformation, Hanshuo chose to work with Microsoft to explore innovative solutions, taking into account the requirements of China's Cybersecurity Law and overseas GDPR, and build a global agile and flexible supply chain based on the Dynamics 365 platform to realize the integration of logistics, information flow and capital flow. It also plans to build an end-to-end full coverage business platform for ERP and CRM to support the flexible expansion of global business in the future. "The cooperation with Microsoft is not just about choosing products, but about developing and innovating together as a strategic partner," said Li Feng, CFO of Hanshuo Technology.
Affected by factors such as the acceleration of digitalization of enterprises and cloud migration, as well as the need to improve process management efficiency and service effectiveness such as sales, marketing, and services, Li Linsheng, partner of PwC China Digital and Technology Consulting Services, said: "Under the new situation, the core of enterprises' choice of commercial application platforms to accelerate digital transformation is to build a 'customer-centric' capability platform. The agility, intelligence, and compliance of its platform, and ensuring the continuity of business will become the key consideration for choosing SaaS and PaaS platforms."
Pharmaceutical enterprise is also focusing on data integration, compliance management, system expansion and other issues while innovating in product , to improve business resilience through digitalization. From the world to China, Johnson & Johnson Medical China is an important global strategic partner of Microsoft in the medical industry. Based on Dynamics 365 cloud intelligent business applications and Power Platform low-code development platform, Microsoft has created a secure and compliant enterprise-level intelligent cloud platform, building a medical industry innovation based on "smart cloud + big health", effectively improving the work efficiency of corporate employees and medical staff, and promoting the construction of an innovative medical ecosystem.
This time, based on the cooperation between Microsoft and Johnson & Johnson Medical China, Microsoft launched the first medical cloud industry suite for the medical and life sciences fields, which will open interfaces to more medical industry partners and customers, reduce development costs and thresholds, and accelerate the integration and innovation of digital technology and the big health industry.
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