1. Preface
4Ps Marketing combination model, an effective tool used by marketers to formulate market strategies, 4Ps elements: product (Product), price (Price), distribution (Place), promotion (Promotion).
2. 4Ps marketing combination model
3. Four elements meanings
Product: The existing products themselves and their characteristics (products, quality, packaging, brand, after-sales service, etc.), and we must also pay attention to product updates and development innovation. The product requires that it has a unique selling point and puts the product's functional appeal first.
price: The method of setting prices and competitive pricing strategies for enterprises, the economic returns pursued by enterprises selling products, and formulate different price strategies according to different market positioning. The basis for the pricing of the product is the company's brand strategy, focusing on the value of the brand's gold content. .
Distribution: According to the nature of the product, market segmentation and customer research, the distribution channels, storage facilities, transportation facilities, inventory control, etc. adopted, it represents the various organized and implemented by the enterprise to enable the product to enter and reach the target market. type of activities.
Promotion: Enterprises focus on changes in sales behavior to stimulate consumers, promote consumption growth through short-term behavior, attract consumers from other brands or lead to early consumption to promote sales growth, including advertising, personnel promotion, business promotion and public Relationships, etc.
4. Summary
There are two factors that affect the effectiveness of corporate marketing activities:
1 is the uncontrollable factors of the enterprise, political, legal, economic, humanistic, geography and other environmental factors;
2 is the controllable factors of the enterprise, production, pricing, and distribution; , promotion and other marketing factors;
uses controllable factors to make positive responses to external uncontrollable factors, thereby promoting the realization of transactions and meeting the goals of individuals and organizations.
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