Author: Chen Xingjun, Researcher, Strategic Planning Research Department; Zhang Le, Assistant Researcher, Strategic Planning Research Department; Zheng Xingyi Senior Research Manager of the Strategic Planning Research Department
Source: Shanghai Hualue Think Tank (ID: HUALUETT)
At present, the development momentum of new energy vehicles is booming. In order to seize the opportunities for industrial development and lay a solid foundation for industrial development, Hualue Think Tank recently held an automotive Industrial precision investment training session. In the first two series, we introduced the development trends of new energy vehicles and the introduction of the top brands of new energy vehicle companies respectively. This article will focus on the investment promotion models and investment experience in the automobile industry in various places, hoping to bring enlightenment to local investment promotion personnel. Let’s take a look!
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Typical investment models
This article mainly introduces five investment models, namely leading investment, platform investment, enclave investment, capital investment and industrial chain investment, and explains it with actual investment cases.
The first type is leading investment promotion. Representative cases are Chengdu, Changshu and Changxing.
Chengdu Automobile Industry Functional Zone: In 2019, through various innovative methods such as "two pictures and one table", special class investment promotion, and stationed investment promotion, we successfully signed contracts to introduce advanced technologies such as Aptiv , Maxima Southwest Headquarters, and Maolong Energy Storage Industrial Park. There are 15 major manufacturing projects, with a total agreed investment of 10.25 billion yuan.
Changshu Automobile Industry: With its good automobile industry foundation, it attracted foreign-invested enterprises Japanese Seiko Co., Ltd.. The following year, it successfully settled in the Chery Jaguar Land Rover project, and has gathered more than 300 automobile and parts companies. In particular, the establishment of the Qoros vehicle manufacturing plant has attracted a large number of auto parts companies to settle in, and various elements required for industrial development have continued to gather.
Changxing Automobile Industry: Relying on Tianneng and Chaowei, two local new energy companies worth hundreds of billions, and Kandi, Plant and other key new energy vehicle and accessories companies, through the investment in new energy and new energy vehicles Produce We have sorted out and tackled the leading and leading projects in the entire upstream and downstream, front-end and back-end industry chain, and have successively introduced the Geely new energy vehicle project with a total investment of 32.6 billion yuan, Aikang heterojunction solar cells with a total investment of 10.6 billion yuan, A number of leading projects in the new energy field, such as Yuxiang Copper Foil Lithium Battery with a total investment of 5 billion yuan, have created a relatively systematic and complete industrial chain.
The second type is platform investment, taking the development of the automobile industry in Liangjiang New District of Chongqing as an example.
The most important thing in attracting investment is to strengthen the construction of major projects and major platforms to form a strong support for the accelerated development of regional economy.
For example, the automobile industry in Liangjiang New District, Chongqing, relies on its strong supporting foundation and cluster development advantages to attract and bring together the five major car series from Europe, America, Japan, South Korea and local countries, occupying a huge inland market share, and vigorously carry out targeted investment in the industry chain. Continuously clarify the direction of recruitment, improve the assessment mechanism, and strengthen the industrial platform.
At present, the district will implement four major actions: "upgrading of vehicle inventory and incremental aggregation", "industry chain reconstruction and supply chain security", "core technology research and collaborative innovation", and "value chain extension and demonstration application", focusing on comprehensive There are 10 tasks including increasing the volume of high-end vehicles, introducing high-quality vehicle brands, re-engineering the traditional parts system, improving the level of new energy supporting equipment, systematic layout of intelligent network connections, enhancing independent innovation capabilities, and expanding the scope of collaborative innovation.
The third type is enclave investment, which is divided into forward and reverse.
is attracting investment in the enclave: Lutianbao Enclave Industrial Park (Ya'an Economic Development Zone) is the only enclave park established in the name of national planning in the country, enjoying the strategic resources of Western Development, Chengdu-Chongqing Economic Zone, and Panxi A series of national support policies such as the innovative development pilot zone .From 2013 to the present, 33 major industrial projects including Zhonghengtian Automobile, Xinzhu Tongong New Energy Vehicle, Jian'an Industry, and Western Sichuan Machinery have been introduced to settle in the park.
Faced with the economic development goals of vigorously developing the automobile manufacturing industry, new material industry, the park's increasing carrying capacity and improving comprehensive strength provide an important guarantee for Ya'an City to attract foreign investment.
Reverse Enclave Investment Promotion: Land in Shanghai’s Hongqiao area is at a premium, while Nanqiao Town land price is relatively low. This price difference provides the basis for the realization of a “reverse enclave”. Companies only need to register in Nanqiao Town and use taxes to offset the rent for offices in Shanghai's Hongqiao core business district.
At the same time, Yuyao, Zhejiang bought an office building of 7,000 square meters (average price more than 40,000 yuan) in Hongqiao Business District . The headquarters building aims to reach an annual tax revenue of 10 billion yuan; there are also Jiaxing in Zhejiang and Quzhou , Jiangsu's Xuyi , etc. have also purchased similar headquarters buildings in Shanghai, hoping to achieve the "reverse enclave" effect.
The fourth type is capital investment, which is mainly interpreted through the introduction of Tesla in Shanghai and the introduction of NIO in Hefei.
Case 1: Shanghai introduced Tesla - "give full play to the decisive role of the market in resource allocation, better play the role of the government, and promote effective Better integration of the market and promising government"
On July 10, 2018, Tesla invested US$10 billion in Shanghai to produce electric vehicles . This is the largest foreign-invested manufacturing project in the history of Shanghai, and it is also one of my country's investment attractions in recent years. The most typical strategic high-tech project. The Shanghai government has tailored attractive preferential policies for this project in terms of land costs and capital financing. As a prerequisite for the preferential treatment, Tesla must produce corresponding electric vehicle production and pay corresponding taxes within two years, which forms a gambling-style investment promotion.
html Within 45 years, Tesla’s investment in Shanghai cannot be less than 14.08 billion yuan. Starting from the end of 2023, it must pay no less than 2.23 billion yuan in taxes every year. If the tax payment is lower than the gambling value, the land will be unconditionally recovered (possibly even the built buildings) The factory will also take it back together).
Tesla’s Shanghai Gigafactory is a 100% foreign-invested project. Shanghai has given two conditions: 1,200 acres of land in Lingang, Shanghai, where land is at a premium, and the land price is only 1/10 of the market price; 15 billion Ultra-low interest loan (interest rate is about 3.9%).
It only took less than a year for Tesla’s Shanghai Gigafactory to go from groundbreaking to production to mass production. And as the capacity utilization rate of the Shanghai factory and the localization rate of parts continue to increase, the cost of domestically produced Teslas continues to increase. Lower prices will further help consolidate and expand the Chinese market.
The gambling agreement between the Shanghai Municipal Government and Tesla is more benchmarking than successfully attracting a major industrial project. Behind the gambling agreement, it reflects the best application of "giving full play to the decisive role of the market in resource allocation, better playing the role of the government, and promoting a better combination of effective markets and promising governments" in specific practice, and it also reflects the spirit of Shanghai The government's economic adjustment methods and industrial development measures are becoming increasingly progressive and mature amid the continuous development of the market economy and trends.
Case 2: Hefei introduces 7 billion gambling "Nio" - a new investment and financing model of "state-owned capital leads the investment and social capital participates" and "introduces a professional team → leads the state-owned capital investment → project implementation → exits through the listing channel → circular support New project release "Exhibition" industrial operation model
On April 29, 2020, NIO signed a final agreement on investing in NIO China with strategic investors such as Hefei Construction Investment Holding (Group) Co., Ltd. The strategic investors will invest in NIO China 7 billion yuan, holding a total of 24.1% of the equity; at the same time, Weilai China headquarters settled in Hefei.
The Hefei Municipal Government focuses on giving full play to the important role of state-owned capital in promoting industrial development, effectively guarantees the financing needs of major projects, and effectively supports industrial transformation and upgrading. Through the capital power led by the government, leading enterprises are introduced with large investments, and then through the leading role of leading enterprises, the Hefei Municipal Government actively cultivates and expands industrial clusters. The Hefei Municipal Government has been dubbed the "most powerful venture capital" by the market.
The fifth type is industrial chain investment promotion. A typical case is Zhejiang’s “chain leader + chain owner” investment promotion model.
Chain leader: Leader of the government department, coordinating the overall work of investment promotion, composed of "general chain leader + deputy general chain leader + chain leader + deputy chain leader"; chain owner: market subject (in principle, the chairman of the regional leading enterprise/ General Manager), collaboratively promotes the implementation of investment projects, consisting of "chain owners + alliances"; alliances: including relevant government departments, enterprise alliances, chambers of commerce alliances, association alliances, scientific research institute alliances and other organizations.
Among them, industry map is the most important tool in the industry chain investment promotion work. The industrial map needs to research and organize the industry scale of the industry segment market, the structure of the industrial chain, and the data of enterprises on the chain, etc., to help investment recruiters search according to the map and conduct accurate investment recruitment. Usually, an effective industrial chain investment map should specifically include the following "five ones" content:
An industrial chain investment map. Carry out regional industry analysis, conduct in-depth analysis of upstream, mid-stream and downstream related industries, industries and related enterprises, formulate an industrial investment map, clarify the attraction focus, attraction areas and directions, and search for precise investment along the chain according to the map.
A map of local industry layout. Clarify the current development status of the region, formulate a regional industrial layout map, and present the spatial distribution of industrial clusters, allowing target companies to understand the local industrial foundation and strengthen the attractiveness of investment attraction.
A directory list of key industrial investment enterprises. Screen the list of key enterprises based on the industrial investment map, and arrange an industrial chain investment team to visit and solicit investment.
A map of current utilization indicators of regional land parcels. Comprehensively sort out the current land use status of various industries in the region, grasp the available land indicators, clarify the enterprises with inefficient land use problems, and provide land element guarantee for the implementation of attracting projects.
A set of policy support systems. Establish a database of preferential policies for enterprises and implement precise investment policies of "one policy for one enterprise", "one policy for one chain" and "one policy for one park".
Like Zhejiang's "Chain Leader + Chain Owner" investment promotion model, leading cadres give full play to the role of "Chain Leader", chain owner companies actively play the role of "vanguard" in carrying the industrial chain, and relevant departments and alliance organizations actively cooperate and each assumes their own responsibilities. Each performs its own duties and pools its efforts to promote the upward trend of regional industries.
Investment promotion experience sharing
Investment promotion experience sharing mainly involves seven aspects, namely familiarity with the five investment promotion links, mastering the six aspects of knowledge, grasping the laws of the six aspects, improving the investment promotion assessment system, strengthening the protection of investment promotion factors and implementing investment promotion evaluation.
★ Familiar with the five investment links:
collect information;
track information;
promote project negotiations;
sign the contract;
fulfill the contract and start construction.
★ Mastering six aspects of knowledge
is necessary to master the international economic development trend;
is necessary to master the national macroeconomic environment, policies and industry orientation;
is necessary for me We need to master their basic situation and investment policies;
We need to master the industrial transfer situation in key areas;
We need to master the knowledge of relevant laws and regulations;
We need to master business etiquette.
★ Grasping the laws in six aspects
must highlight the priority strategy of industrial chain investment;
must play the main role of the enterprise;
must Develop a group of professional investment promotion carriers;
must go out;
must build local brands;
innovate the way of investment promotion and innovate the leading investment promotion.
★ Improve the investment assessment system
The first is to make full use of all types of development special funds at all levels, refine the precise investment assessment methods, and incorporate them into the city's comprehensive assessment;
The second is to do a good job in target management and bottom line management, and establish and improve precise investment action supervision. inspection and reporting mechanism.
★ Strengthen the guarantee of investment factors
First, formulate an industrial land performance map and an industrial spatial layout map. "Bring space to attract investment" "Bring stock to attract investment";
The second is to introduce precise special policies for key industries, key talents, key scientific research platforms, overseas Chinese, etc.;
The third The first is to improve the "one case, one discussion" system for major investment promotion projects and provide personalized policy support;
The fourth is to carry out special actions to attract and protect investment;
The fifth is to continue to streamline administration and delegate power.
★ Implement investment evaluation
The first is the project review leading group and establish a project evaluation joint meeting system and expert consultation system;
The second is to carry out pre-project evaluation to ensure the reliability, advancement and matching of the introduced projects;
The third is to carry out the project Post-evaluation and linking the evaluation results with investment performance appraisal.
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