In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said, "Modern science has brought the world into the laboratory, and modern technology has in turn intro

2025/10/2312:25:52 finance 1519

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

Produced by: Heart of the Metaverse, Ouyi Research Institute

Overview

In China, the term Metaverse has topped the "Chinese Inventory 2021" and the "Top Ten Internet Terms" in 2021. In 2022, it gradually transitioned from the "eating melon" field familiar to the public to the application stage. ranked second in the 2022 Oxford Word of the Year selection, and its usage increased nearly four times compared with last year; and in the "2022 Hot Technology Words of the Year" released by Baidu Boiling Point and Phoenix Technology, Metaverse ranked among them .

On the one hand, it is the public's curiosity about the Metaverse, and on the other hand, it is the crazy learning of the Metaverse by enterprises. These two phenomena have well supported the popularity of the Metaverse in the past year. Although it has transitioned to "a little understanding" compared to the "one question and three unknowns" in 2021, it is also after this understanding that most people lamented that the "distance is too far".

We have to admit that after experiencing the ups and downs in 2022, the Metaverse does not seem to have brought many surprises to the general public. Even because of the decline of Meta’s stock price , the Metaverse has been called a “scam” again, but these are more phenomena manifested in the early stages of the industry and are not viewed from a development perspective.

Therefore, we (Heart of the MetaverseMetaverseHub), as early participants and builders of the industry, have not only witnessed the metaverse from being ignored to being discussed a lot, but also from being a big fan to being full of suspicion. However, these good and bad have outlined the development context and future outline of the industry.

As an observer of the industry, we have our own thoughts and understandings. The upcoming year 2022 has brought new vitality to the metaverse. Whether it is the blessing of enterprises, the help of capital, or the encouragement of policies, the industry has quietly changed .

Standing at the end of the year, we once again jointly focus on the technology development trends of the global blockchain industry and are deeply involved in the Metaverse and Web3 direction of the well-known research institution Ouyi Research Institute to launch the 2022 Metaverse Annual Report, which will start from " The five major sections of the hotly discussed Metaverse, "Basic Theory of the Metaverse", "2022 Metaverse Industry Chain ", "Top Ten Keywords of the Year" and "2023 Outlook" sort out and review the development overview of the industry in the past year, sorting out the past and looking forward to the future.

The hotly discussed Metaverse

◉ The background of the birth of the Metaverse

Philosopher Karl Theodor Jaspers said, "Modern science has brought the world into the laboratory, and modern technology has in turn introduced the laboratory into the world. The 'eyes' of science and the 'hands' of technology are increasingly building the world into an artificial technological world."

In the past ten years, the Internet has provided an accelerator for the development of human society and provided new forms and foundations for economic development. The upgrade of storage, network, and computing has promoted the formation of experience economy . Human history has gradually transitioned from agricultural economy, industrial economy, and service economy to experience economy. Society has gradually moved from the Internet era to the digital era. Web3, cloud computing , big data, Internet of Things, supercomputers, brain-computer interface ... Many emerging technologies have moved from science fiction to reality and reshaped our lives. High-precision technologies such as

virtual reality, augmented reality , artificial intelligence , etc. have disappeared from the Gartner technology maturity curve , and have been replaced by segmented tracks in related fields. This marks that the new technology is gradually maturing, and explosive application growth will follow.

technology and the development of the times are interdependent and mutually reinforcing. And as technology becomes digital, or once it can be edited into computer code represented by 0s and 1s, it can escape the constraints of Moore's Law and start to develop exponentially. We need a refined and highly general vocabulary to define this new era - the "metaverse" came into being .

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

◉ History of the Metaverse

Metaverse is not a new term.

In 1981, American mathematician Vernor Vinge built a virtual world connected through a brain-computer interface in "True Names".

In 1990, Academician Qian Xuesen proposed the concept of " spiritual realm " and believed that this technology would trigger some world-shaking changes.

In 1992, Neal Stephenson first mentioned the two concepts of "Metaverse" and "Avatar" in "Avalanche", which provided a blueprint for future technological development.

In 2018, the movie "Ready Player One" was released simultaneously in China and North America, presenting the virtual world that is closely connected to the physical world to the world.

In March 2021, Roblox was listed on the New York Stock Exchange with the concept of the metaverse. For a time, the concept of the metaverse quickly became popular on the entire Internet.

In April 2021, the US military spent US$21.9 billion to purchase MR headsets from Microsoft. In the same month, NVIDIA CEO Jensen Huang used a 14-second digital avatar to attend the GTC keynote speech, and no one noticed it after 4 months.

In August 2021, ByteDance acquired the VR startup Pico to lay out the consumer virtual reality hardware market.

In October 2021, the social media giant Facebook announced that it would officially change its name to "Meta" and proposed a plan to invest approximately US$10 billion in 2022 to develop metaverse-related technologies.

In December 2021, Baidu launched the first domestic metaverse product " Xirang ".

In January 2022, Microsoft acquired Activision Blizzard for US$68.7 billion, which was the first shot for the technology giant to seize the high ground on the metaverse track. In the same month, Qualcomm cooperated with Microsoft on multiple plans to expand and accelerate the application of AR in the consumer and enterprise markets.

In June 2022, the world's first Metaverse International Standards Alliance was announced, with 30 global technology giants participating, including Meta, Microsoft, Nvidia, Huawei , and Alibaba Damo Academy.

In August 2022, Canadian scientists achieved the first international two-way holographic transmission, transmitting human holographic images from the United States to Canada.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

Metaverse has gradually become a new form and new method of change in all walks of life, and has become an important strategic direction for the development of many enterprises.. At the same time, the Metaverse has also received great attention from governments around the world and has become one of the benchmarks for national policies. After two years of baptism,

Metaverse has officially become a pillar industry in the digital economy era.

Bloomberg predicts that the Metaverse market is expected to reach US$800 billion in 2024; the well-known consulting firm McKinsey predicted in a report that by 2030, the Metaverse is expected to create a new market of US$5 trillion; and the first Metaverse white paper commissioned by Meta, an international economic consulting firm, Analysis Group, believes that the potential market size of the Metaverse may exceed US$80 trillion, and perhaps a new blue ocean market is unfolding to us.

◉ Definition of Metaverse 2022

As the hottest emerging industry in the world, Metaverse has opened a new era of the Internet . Many well-known institutions, large enterprises, and authoritative organizations have entered the game. Research on industry subdivisions is emerging one after another. The metaverse is all the rage. The views of many experts and scholars have not yet reached a unified view. There are also different definitions of the metaverse, which requires us to continue to explore.

In the past 30 years, people have continued to explore this virtual world that is similar but different from the real world. The Metaverse is regarded as the ultimate form of the next generation Internet. It not only has great potential to promote the adoption of Web3, but will also have a profound impact on the future of business, games, entertainment, work and social media. So what exactly is the Metaverse?

In 2021, the Metaverse is still in its infancy, and different industries and leaders have different views on the concept of the Metaverse. For example, Roblox, the “first stock in the metaverse”, stated in its prospectus that the metaverse should have eight elements: identity, friends, immersion, low latency, diversity, anywhereness, economy and civilization.

Meta CEO Zuckerberg, who has fully laid out the metaverse, believes that the metaverse is a network composed of an immersive 3D digital world, which will one day become the main way for people to live and spend time.

Matthew Ball, the business father of the Metaverse, even used a book to provide a comprehensive definition of the Metaverse. He believes that the Metaverse is a large-scale, interoperable real-time rendering 3D virtual world network that can be experienced simultaneously and continuously by an unlimited number of users, with a sense of personal presence and data continuity, such as identity, history, rights, objects, communications and payments. After

experienced the explosion, the Metaverse is now gradually returning to calm. People realize that the Metaverse does not belong to any company, nor does it belong to any giant enterprise. Defining the Metaverse in 2022 is like trying to define the Internet in 1992. No matter how you define the Metaverse, it is incomplete. Only with the passage of time will people have a general understanding of .

Metaverse infrastructure and theory

◉ Metaverse theoretical basis

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

With the development of the Metaverse industry, discussions on the theoretical basis of the Metaverse have emerged one after another. We have sorted out the mainstream views and briefly elaborated on the theoretical basis of the Metaverse based on the "Six Principles Framework".

The "six principles" framework was proposed by the New Media Research Center of the School of Journalism and Communication at Tsinghua University, and includes six dimensions: mathematical thinking development, physical rule formulation, geographical space creation, psychological state adjustment, logical judgment of affairs, and maintenance of ethical order.

The development of mathematical thinking is the absolute rule for the operation and succession of the metaverse. In fact, the concrete "metaverse" that users can perceive is based on the abstract "metaverse" constructed from data elements. The abstract "metaverse" is first of all a "metaverse" in the mathematical sense, and is a homomorphic mapping and isomorphism model established by the abstract algebra . Having a certain amount of mathematical thinking is crucial to understanding the Metaverse.

The formulation of physical rules is the mechanical rules and space-time action logic in the metaverse. The birth of physics has changed our understanding of the universe. In a sense, the metaverse is a replica of the physical world. Although users can complete many fantastic things in the metaverse that do not comply with the rules of physics, they still need to meet certain physical specifications.

And the creation of geographical space provides an experienceable space-time scene for the Metaverse. The metaverse breaks the limitations of time, space and distance, and has an infinite geographical space in a sense. The future metaverse will be divided into two main directions. One is a virtual world generated by digital twins that is completely consistent with the physical world. The other is an editable world generated by code that is not available in the real world. Users can buy, rent land, build buildings, and create their own virtual geographical space in the metaverse.

Based on the above three theories, the civilization and social organization structure in the metaverse are the main points of our further attention.

Mental state adjustment realizes the metaverse human-computer relationship and communication environment to shape cognition and identity. The immersive sense of interaction and presence bring users an embodied sense of the environment, which requires users to improve their recognition of virtual identity.

When it comes to virtual identity, logical judgment is particularly important in this dimension. Users need to cope with the changes in social organization and operations caused by the interaction between virtual people, robots, and real people, and adapt to the new lifestyle that combines virtual and real. The most important theoretical basis of

is the maintenance of ethical order. The mapping of the metaverse to the physical world, the protection of digital personality, the maintenance of social civilization order, and the construction of the metaverse economic governance system all need to comply with the basic ethical order .

Of course, although this framework description is relatively obscure at first glance, upon closer inspection, it has the flavor of dialectical materialism , and it captures the essence of the metaverse, and the logic is relatively rigorous. Therefore, we can regard it as the "theoretical basis of the metaverse" in 2022.

◉ Metaverse hexagonal principle

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

The metaverse is the product of the integrated development of multiple technologies. The formulation of the current one-stop solution for the metaverse is inseparable from the metaverse hexagonal principle, that is, computing power, algorithms, communications, interactive technology, property rights rules, and application scenarios.

computing power : In the metaverse, computing power chips such as GPU, CPU provide computing power support. For the Metaverse where massive amounts of data exist, computing power is an important cornerstone of the Metaverse.

algorithm : The algorithm defines the basic rules and presentation methods of the metaverse, and implements functions such as physical models, AI, images, sounds, and animation rendering. Intelligent algorithms can reduce the number of development times and lower the threshold for use.

Communication : In order to ensure the low latency and immersion of the Metaverse, network communication technologies such as 5G are essential. These technologies are the technical guarantee that Metaverse users can access the Metaverse anytime and anywhere.

interactive technology : VR, AR, MR, brain-computer and other technologies serve as the interface between real people and the metaverse, greatly promoting the immersion and presence of virtual space, and bringing unlimited possibilities to content creation in the virtual world.

property rights rules : Based on the logical foundation of the Metaverse, blockchain technology provides convenient and efficient ownership authentication. Any digital assets will be owned by individuals. No one can change others' digital assets at will, let alone wantonly misappropriate them.

application scenarios : Metaverse will greatly promote the development of society towards digitalization, which is a long-term and lengthy process. The Metaverse is the crystallization of digital development, building a virtual world that integrates social entertainment, learning and life, and work and production, and is closely integrated with the real world.

◉ Basic Technology of the Metaverse

The technologies involved in the Metaverse are very complex. In fact, we can divide them into three categories: network and computing power technology, algorithm architecture technology, and immersion and interaction technology.

  • Network and computing power technology

The development of network and computing power technology provides the Metaverse with the possibility of high synchronization and low latency. Cloud computing and other technologies provide the computing power foundation for the Metaverse and are responsible for big data analysis of long-term data. edge computing is responsible for the analysis of real-time and short-cycle data, which can better support timely processing of data. The advancement of ubiquitous computing and artificial intelligence has promoted the development of ubiquitous intelligence in the Metaverse. Semantic computing allows Internet data to become machine-readable language by adding a large number of semantic modifiers to the content, ultimately making the Internet become more and more intelligent and gradually moving towards the Web3 era.

  • algorithm architecture technology

algorithm architecture technology is the basis for the construction of the metaverse, including artificial intelligence, 3D engine, blockchain, big data, digital twin and digital simulation technology. Artificial intelligence provides efficient and beneficial tools for the metaverse's massive data processing, and has become the technical basis for important components of the metaverse such as digital assistants and AIGC. The

3D engine provides the necessary incubator for the implementation and application of the Metaverse world, and provides the possibility for users to create the world . The blockchain has the characteristics of decentralization, transparency, and non-tampering, which provides the necessary starting point for the assetization of data elements . Big data, digital twins and digital simulation technologies analyze and recreate the physical world, making it possible for the Metaverse to replicate all production and lifestyle aspects of the physical world.

  • Immersion and interaction technology

Immersion and interaction technology is mainly based on extended reality, naked-eye 3D, PC/mobile phone, Internet of Things, sensing technology and brain-computer interface. With the promotion of 5G technology and the advancement of technologies such as ultra-high-definition reality and cloud rendering, sound interaction, tactile interaction, and mobile interaction are gradually upgraded. The fully immersive user experience in the Metaverse era may still be relatively far away, but the upgrade of relevant technologies provides the basis for the iteration of related software and hardware, and is an indispensable key technology for the Metaverse.

2022 Metaverse industry chain

◉ Industry penetration diagram

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

With the continuous extension of the connotation and extension of the Metaverse, the Metaverse industry chain has gradually formed, and has provided favorable support for the Metaverse theory. The current metaverse of is mainly divided into hardware layer, technology layer, software layer, service layer and application layer . The

hardware layer is mainly based on Internet infrastructure, computing hardware and sensory interaction equipment, with cloud servers, wearable devices, GPU and other chips as the core. It is the cornerstone of the Metaverse industry and provides the necessary carrier for the development of the Metaverse. The technology layer of

is divided into development technology, blockchain technology, artificial intelligence technology, interaction technology, network and computing technology, and Internet of Things technology, which provides prerequisites for the implementation of Metaverse application scenarios. The

software layer is divided into system software and application software, which together shape the soil for joint construction of the Metaverse, create an "oasis" for the Metaverse, and provide handy tools for the construction of the service layer and application layer. The

service layer is mainly composed of digital payment, distribution platform, content operation and channel sales. It is the starting point for Metaverse content creation and Metaverse economic development. Through the upgrade and creation of the service layer, the infrastructure of the Metaverse era will be improved. The

application layer is an important part that users can perceive, including digital medical , smart industry, education and training, digital office, etc., breaking the barriers between the physical world and the virtual world, and allowing the metaverse to shine into reality.

◉ The development of overseas Metaverse giants

The development of the Metaverse cannot be separated from the help of relevant companies. Taking Meta, Microsoft, NVIDIA, Roblox, apple , Amazon , Epic Games, Unity as examples, we will take stock of the development of overseas Metaverse giants to initially understand the current development pattern of the Metaverse industry.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

  • Meta

Last October, Facebook CEO Mark Zuckerberg announced that he would rename the company Meta and set his sights on the Metaverse, which he called the "successor of the mobile Internet." But 12 months later, after losing $15 billion on its Metaverse business, the company has barely made waves.

Meta's market value has fallen 57% in 2022, which is roughly twice that of Amazon and Alphabet, and more than four times that of Apple. According to a report in " Wall Street Journal " in October, Meta has less than 200,000 monthly active users on its Horizon Worlds metaverse platform, which is not satisfactory.

Meta entered 2022 with strong momentum, but the turbulent economy forced the company to stall its strategic direction of aggressively deploying the metaverse . In early October, Zuckerberg launched the Meta Quest Pro VR headset. The relatively high price surprised most users, especially this "Pro" headset did not improve the VR experience to a great extent.

  • Microsoft

At Microsoft Build 2022, Microsoft convened a panel of experts to discuss the company's Metaverse strategy, which is mainly but not entirely focused on Microsoft's Teams collaboration platform.

Most people associate the Metaverse with gaming, Facebook parent company Meta, and its Quest VR headset, but Microsoft's CVP Alysa Taylor noted that there are "dozens" of definitions of the Metaverse, and that Microsoft's view of the Metaverse is that it involves "the ability to connect the digital and physical worlds." In Microsoft's view, the Metaverse's digital representation of people, places, things, and processes must be durable.

It is worth noting that Microsoft's vision for the Metaverse is not just about recreating physical space in a digital space, it also wants to apply artificial intelligence in the Metaverse to gain insights based on the data generated .

  • NVIDIA

As early as last year's NVIDIA GTC 2021 conference, NVIDIA CEO Huang Renxun simulated Huang Renxun himself in a virtual environment through its 3D collaboration platform Omniverse.In order to get closer to the digital space network and make full use of artificial intelligence, NVIDIA announced a more extensive plan in August 2022 to develop Universal Scene Description (USD), making it the basis for the open metaverse and 3D Internet.

Rev. Vice President of Omniverse and Analog Technologies, NVIDIA Lebaredian said: "USD will enable 3D artists, designers, developers and others to collaborate across different workflows and applications when building virtual worlds."

  • Roblox

Roblox is also known as the "first stock in the Metaverse." Its listing with the Metaverse concept not only detonated the technology industry, but also attracted capital and Internet giants to enter the game.

Roblox is currently one of the most influential game creation platform companies in the world. In Roblox, everyone has their own digital identity for social interaction. Unlike most platforms, the economic system built by Roblox connects content creators and consumers, not separate them. It is this business model reform that makes Roblox a creative platform with the characteristics of the metaverse.

In fact, Roblox is not only a game platform, but also an educational platform . It goes deep into the education field to create digital classrooms and breaks the shackles of traditional education models. Perhaps in the future, Roblox is likely to become a standardized learning tool in the metaverse.

As this younger audience grows, Roblox hopes to take its world experience to the next level, offering new ad types and branded content experiences, as well as improved visual elements.

  • Apple

Apple’s Metaverse strategy has been a mystery since the Metaverse craze began. But Apple’s interest in the AR field is nothing new. They had an early AR prototype as early as the late 1980s.

In 2015, Apple clearly formed a small team dedicated to researching augmented reality, but Apple said they wanted to do something completely different from Google . They started this process by hiring new experts and acquiring companies with mature innovative technologies.

Apple has developed a series of patents, including the recently popular finger gesture VR interaction detection input system, which makes gesture-based control simple and natural when using VR/AR displays. While lidar sensors are already present in all iPhone Pros, this advanced technology is invaluable for mapping areas for augmented reality.

Apple has also made great strides in creating custom ARM processors that are powerful enough for laptops but portable enough for mobile devices . Apple has essentially made Metaverse-related hardware available to ordinary people without even explicitly marketing or announcing it, which could lead to passive development of Apple's Metaverse over time.

In addition, Apple's mobile devices have 70% of the market share among young people in the United States. This is an important part of corporate product promotion and provides prerequisites for Apple to enter the metaverse market in the future.

  • Amazon

Like Apple, Amazon’s Metaverse strategy has not been announced to the public. However, in 2022, Amazon has already launched recruitment in related fields, seeking senior product managers related to the game technology department with Metaverse experience. Apart from this, what is less known is that Amazon recently released , a Metaverse game called Cloud Quest.

Technically speaking, Cloud Quest is itself a mini-Amazon Metaverse, with the game using a variety of advanced technologies and leveraging Amazon's AWS cloud computing infrastructure.

In addition, Amazon recently launched an augmented reality tool called Amazon AR Room Decorator. AR Room Decorator is a massive upgrade to an old Amazon tool called Amazon VR View, which allows users to place furniture they like on Amazon in their own homes through augmented reality to better decide whether to buy it.

  • Epic Games

Epic Games, the manufacturer of " Fortnite ", is one of many companies exploring the metaverse of games. Its metaverse platform was born earlier than the advent of the metaverse era. Unlike the metaverse based on blockchain technology that became popular around the world due to the sale of NFT land some time ago, but is relatively barren, "Fortnite" has a thriving ecosystem and a large user base to participate in virtual activities .

In April 2022, Kirkbi, the owner of Sony and the Lego Group, invested US$2 billion in Epic Games to develop its metaverse, and Epic Games' valuation rose to US$31.5 billion. These partners Sony and Lego will enhance Epic Games' ability to expand to different age groups and integrate a variety of experiences into its virtual worlds.

In December 2022, Epic Games revealed in a speech that they are developing Verse, a programming language dedicated to the construction of the metaverse, to become an open platform for developers and creatives that supports real-time social 3D interaction, a company that does not dominate the digital economy, and realizes Epic Games' ultimate vision for the metaverse.

Epic Games is a huge advocate of the Metaverse and a pioneer on the subject. It has organized successful virtual concerts and movie screenings within Fortnite to prove that such events can engage millions of people looking for new forms of entertainment. While many of these events are marketing initiatives to showcase Epic's technical prowess, they also demonstrate consumer interest in using virtual worlds. Epic's large user base allows it to test new experiences and develop attractive Metaverse products in the future.

  • Unity

Unity was founded in 2004 and was formerly known as Over the Edge Entertainment. Its goal is to sell game engines and design tools to small customers and allow creators to access their own game development tools and libraries. Unity then embedded a monetization tool for creators and, over time, became an end-to-end creator-centric platform.

Unity has rapidly expanded its Metaverse plan through an acquisition strategy. Unity has acquired more than 20 startups for more than $25 billion. These acquisitions not only help them build a modern stack to develop virtual platforms, but also help them integrate evolving technologies such as AI/ML, Datafication, smart photogrammetry, and AR/VR/MR into the game engine. Unity has greatly impacted the presentation layer of the Metaverse and maintains strong strategic partnerships with technology companies and startups to power the underlying layers of Metaverse applications.

Unity has a strong foothold in the gaming and entertainment industry. With the arrival of the Metaverse, the creator economy has a new way of developing. The market for interactive real-time 3D/2D content in industries other than gaming is still nascent, and creators will play a key role in further promoting this technology. Unity may become a leader in related field development in the next 10 years.

◉ Metaverse application scenarios

After more than a year of development, the Metaverse is no longer a castle in the air, and has many practical application scenarios. We have sorted it out and roughly divided it into the following aspects.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

  • Intelligent transportation

Intelligent transportation system , as a large-scale, all-round transportation and management system, is a transportation management system integrating multiple technologies. Metaverse uses digital twins, augmented reality, virtual reality and many other technologies to replicate the physical world in the virtual world and achieve global planning. It can provide vehicle-road-road integration solutions for smart transportation, build a visual smart road network, and promote the implementation of smart highways, smart navigation, smart traffic management, smart network connections and other applications. It effectively alleviates traffic congestion, improves the throughput of the road network, reduces traffic accidents, reduces energy consumption, and reduces environmental pollution.

  • Smart energy

Smart energy refers to a new form of energy use that realizes source-network-load-storage interaction, multi-energy synergy and complementation, and intelligent regulation of energy demand through extensive collection of energy consumption information and online analysis of energy efficiency. Smart energy has realized the intelligent upgrade of energy, established and improved the energy technology and energy system system that meets the requirements of ecological civilization and sustainable development. Yuanverse provides it with necessary infrastructure such as the Internet of Things, artificial intelligence, network and computing technology, and the entire process of digital energy transmission and utilization, laying the foundation for the upgrade of smart energy.

  • Intelligent Manufacturing

Metaverse empowers industrial manufacturing, brings a new experience, efficiency and operation model, and provides a one-stop for intelligent manufacturing A rational solution, intelligent manufacturing includes intelligent manufacturing technology and intelligent manufacturing system . Through the cooperation between humans and intelligent machines, it expands, extends and partially replaces human mental work in the manufacturing process, and expands the concept of manufacturing automation to flexibility, intelligence and high integration. In the process, comprehensive optimization of production processes, management decisions, management and services is achieved.

  • Smart agriculture and water conservancy

Agriculture and water conservancy are the foundation of people's livelihood. Smart agriculture and water conservancy make full use of the achievements of modern information technology to realize intelligent management such as agricultural visual remote diagnosis, remote control, and disaster early warning, as well as water conservancy space globalization, time serialization, process automation, application intelligence, management integration, and scientific decision-making. Yuanverse can provide one-stop solutions for smart agriculture and water conservancy, and realize intelligent management of smart agriculture and water conservancy through the integration of various technologies such as IoT technology, VR/AR, and wireless communications.

  • Smart education

Smart education, as an innovative education model and means, uses technology to optimize and reform educational ideas, concepts, forms, content and methods, improving the quality and effectiveness of education. The Metaverse provides education with more interactive strategies and more realistic simulation scenarios, allowing scholars to study anywhere and interact with learners around the world, reducing the price of school rooms and science laboratories. It also allows teachers to better understand individual differences and different needs through technology, providing the foundation for smart education.

  • Smart Medical

With the gradual upgrade of new technologies such as big data and smart hardware, new technologies such as digital medical care and surgical robots have been widely used in clinical practice and have become an important means to improve medical efficiency, promoting the refinement, digitization and personalization of medical care, and thus smart medical care was born. Metaverse breaks down the barriers between the real and virtual worlds, realizes the integration of high technology, promotes the development of digital therapy, AI imaging, AI pharmaceuticals, Internet medical care and many other directions, making medical services truly digital.

  • Smart cultural tourism

Smart cultural tourism enriches the expression of cultural tourism, deepens the cultural value of IP, and provides a good starting point for "culture to shape tourism and tourism to highlight culture". It is a new digital consumption industry that benefits from the promotion of cultural digitalization strategy and the development of cutting-edge technologies such as blockchain, and is formed by continuous transformation and upgrading on the basis of traditional digital content and cultural products. Metaverse empowers smart cultural tourism, revitalizes existing cultural resources, and forms a copyright library, cultural private network, and cultural big data system, which provides basic guarantees for the digital rights confirmation of cultural resources and also provides great convenience for the development of digital cultural products.

  • Smart community

Smart community uses intelligent technology and methods to integrate various community service resources and upgrade and create many scenarios around buildings, neighborhoods, services, transportation, education, medical care, governance and entrepreneurship. It is an important development direction for future communities.Smart communities are characterized by technology, ecology, and humanized services to shape and enhance residents' happiness, improve work efficiency with smart government affairs, improve people's lives with smart livelihood, create smart lives with smart homes, and improve community quality with smart communities. The digital twin, Internet of Things, cloud computing, information communications, RFID and other related technologies provided by Metaverse provide effective solution tools for smart communities.

  • Smart home

Smart home is a hot word that has attracted public attention in recent years and is also an integral part of the "14th Five-Year Plan". Metaverse promotes the development of technological means such as induction control, voice control, remote control, etc., and plays a positive role in promoting the development and popularization of smart home appliances, smart lighting, smart security monitoring, smart speakers, new wearable devices, service robots and other products. It provides users with the convenience of life and uses technology to change their lives.

  • Smart government

Smart government is a new stage in the development of e-government. Through detection, integration, analysis, and intelligent response, it achieves a high degree of integration of resources of various functional departments, improves the efficiency of government business processing and management, strengthens functional supervision, makes the government more honest, diligent, and pragmatic, and improves the transparency of the government. Metaverse can break the boundaries between offline and online governance, provide an effective way to create a new type of government that is efficient, agile, and convenient for the people, build a livable urban environment for enterprises and the public, and ensure the sustainable development of the city.

The top ten keywords of the year

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

◉ Policy bonus

As a new track for the digital economy, the Metaverse is attracting more and more regions to plan around the Metaverse. If it is said that those participating in the Metaverse in 2021 are technology giants led by Meta, then starting from 2022, all walks of life will make plans, and there are already countless companies that use the Metaverse as their future development strategy.

More and more local governments have begun to issue support opinions related to the Metaverse. From the provincial level to the municipal level, from broad concepts to specific measures, the intensive release of new industrial policies reflects the increasingly clear understanding of the concept of the Metaverse. In a sense, the metaverse and digitalization complement each other and are mutually reinforcing .

Judging from the digitalization-related development plans before the “13th Five-Year Plan”, at that time, our country mainly focused on infrastructure technology and carried out research and development of digital warrants, cloud computing, virtual reality, augmented reality and other technologies. During the "Thirteenth Five-Year Plan" period, policies accelerated the research and development of key technologies on the one hand, and accelerated the development of the digital economy on the other, providing favorable conditions for the later emergence of the Metaverse.

During the “14th Five-Year Plan” period, Metaverse was included in the “14th Five-Year Plan” industrial planning by many domestic provinces, cities and regions. According to incomplete statistics, as of now, more than 30 regions in China have promulgated supportive policy documents related to the Metaverse, and there are more than 20 special policy documents targeting the Metaverse.

Among them, more than ten provincial-level administrative regions including Beijing, Shenzhen, Shanghai, Wuhan, Nanjing, Hangzhou, and Chengdu have released local support for the development and implementation of the Yuanverse in the form of industrial policies and action plans. As supportive industrial plans, these policy documents are of great significance in actively promoting the construction of the Yuanverse's industrial ecology.

Since this year, the gaps in the Metaverse standard specifications and regulatory system have been gradually supplemented. With the comprehensive support of multiple policies, related technologies such as virtual reality, augmented reality, artificial intelligence, and blockchain have made great progress, and Metaverse applications are also accelerating.

It can be said that for the Metaverse, where industrialization is still in its infancy, policy is undoubtedly the most important and powerful driver at the moment. The prospects of the industry are coupled with policy dividends, and major industry leaders and investment funds are rushing to enter the market.

◉ Industrial Metaverse

The Industrial Metaverse takes industrial products as its core and is based on the industrial Internet support system. It is a new application model and industrial ecology that deeply integrates Metaverse related technologies and application models with the industrial economy. It is the implementation and expansion of the Metaverse in the industrial field. It is a new carrier for the integrated development of new industrial digital space, new industrial smart Internet systems, and the digital economy and the real economy.

To put it simply, the industrial metaverse is a product production system that revolves around the combination of virtual and real. The Industrial Metaverse adopts core technologies such as digital twins, 3D engines and space computing, AI technology, blockchain, edge computing, and the Internet of Things. It has the characteristics of multi-party participation, interaction, openness, and collaboration. Its system architecture includes the basic layer, perception layer, communication layer, edge layer, cloud layer, and application layer.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

In the context of the industrial metaverse, every participating company can invent and create based on mature technologies and tools and obtain corresponding rights and interests. The development and design group can participate together and interact with ideas regardless of the distance between time and place. The combination of virtual production and real production helps achieve business collaboration and synchronized production, and allows immersive experience of product functions, performance and quality in the factory. The upstream, midstream and downstream industrial chains realize seamless collaboration in the industrial metaverse to form an integrated supply chain.

At the same time, the consensus mechanism and smart contract mechanism can also achieve production standardization and business autonomy. Under this system, industrial technologies such as industrial digital twins, industrial intelligence, industrial spiritual realm, industrial blockchain, industrial network, industrial metaverse platform and advanced computing were born.

Industrial Metaverse deploys the R&D process, production process, marketing process, after-sales process and other links in the real environment to the virtual space. Through the activities in the virtual space and real space, it can optimize and improve production and services, form a new manufacturing and service system, and achieve the effect of cost reduction, efficiency increase and collaborative operation.

In the future, technology based on the industrial metaverse will carry out all-round and full-chain transformation of traditional industries, improve total factor production, and promote the transformation and upgrading of traditional industries. Production will be smarter, key points will continue to be optimized, park clusters will accelerate transformation and upgrading, and multi-party collaborative platform operations will empower the three major value chains of "products, production, and circulation" to form a new industrial ecology. We will grasp the four directions of "intelligent transformation, key optimization, industrial upgrading, and strengthen and strengthen chains" to build industrial applications and achieve the five-point goals of "improving quality, reducing costs, increasing efficiency, seeking safety, and innovating."

◉ Giants take an early adopter

In 2021, NVIDIA spent more than 30 million to build the "Metaverse Christmas World", which was regarded as a model for the implementation of the Metaverse, and also pushed the concept of the Metaverse to the top of the wave. Entering 2022, although the market has gradually returned to rationality towards the Metaverse, investment and financing activities in the capital market around the Metaverse are still active.

In addition to the original inhabitants of the Metaverse such as Roblox, Decentraland, and The Sandbox, international Internet giants including Meta, Google, Microsoft, Nvidia, etc., as well as domestic major manufacturers such as BAT and ByteDance have begun to accelerate the layout of the Metaverse track.

According to McKinsey & Company statistics, in the first five months of 2022 alone, the entire Yuanverse market has received a total of more than 120 billion US dollars in investment funds from enterprises, venture capital companies, etc.. Citi also predicted in its report analysis of the Metaverse that by 2030, the annual revenue of the global Metaverse market will likely reach US$13 trillion.

When the Yuan Universe becomes a hot topic, capital will naturally not miss it. The world's leading technology companies, which have suffered from long-term sluggish growth, regard the concept of the Metaverse as a development opportunity, and use their own platform and financial advantages to gather together to lay out the Metaverse.

Taking my country as an example, according to incomplete statistics, only from October to now, 15 domestic listed companies have announced the development of Yuanshi business, including Zhongke Financial, Jihong Shares, Guomai Culture, China Mobile, Lingyunguang, etc.Not long ago, Arco Technology, the first Yuanverse brand service company in China, received tens of millions of angel round financing; Xingfan Technology, a Yuanverse intelligent technology company, completed nearly 10 million yuan in angel round financing; Luo Yonghao's AR startup Thin Red Line Technology announced the completion of an angel round financing of approximately US$50 million...

Of course, as Luo Qi, a senior researcher at the Ouyi Research Institute, said, the current market is mostly based on the concept of Yuanverse for social applications, which are still social in nature, but only create some more virtual experience scenes for users. may be driven by the entry of giants in the future, and there will inevitably be more small and medium-sized enterprises, and even some cross-industry giants are willing to promote the research and development of the Metaverse, product launch, etc., and the ecosystem of the Metaverse will continue to be filled with .

◉ Consumer-grade hardware

Although we can currently experience the three-dimensional world presented by the metaverse through some software operations on computers or mobile phones, if we want to experience the metaverse more immersively like the movie "Ready Player One", VR/AR headsets are indispensable.

2016 can be said to be the first year of consumer VR headsets. Oculus, acquired by Facebook (renamed Meta), launched the world's first consumer VR headset, Oculus Rift. HTC Vive, jointly developed by Valve and HTC, was also officially launched in the same year. Sony Interactive Entertainment SIE's PS VR was also launched in the same year. However, this type of head display needs to be connected to a computer with a data cable to use, and the usage scenarios are limited. Therefore, the sales volume of VR headsets at this stage is still at a tepid stage.

It was not until Oculus launched its new VR all-in-one machine Quest1 in 2019 that this deadlock was broken. By integrating the computing unit into the head-mounted display, the all-in-one machine gets rid of the constraints of data cables and computers, quickly opening up the user market, and the more mature version Quest2 launched in 2020 will further amplify this advantage.

Since 2020, affected by the new crown epidemic, many online applications have grown significantly. The Metaverse boom that started in 2021 has also further boosted the market growth of VR consumer hardware. Under the influence of various factors, 2022 has become a year of rapid growth for VR consumer headsets..

Quest2 achieved total global sales of more than 15 million in 2022, becoming the most successful VR consumer hardware to date. It also pushed Meta's scale in the VR hardware market to an astonishing 90% or more, giving it an absolute say in the market.

Many domestic VR brands such as Pico, Qiyu VR, Dapeng VR, etc. have launched VR all-in-one headsets to compete for the domestic VR consumer market.

On the other hand, AR consumer-grade hardware is a blue ocean. AR headsets need to project virtual content in a real environment and integrate virtual content with the real world. This requires that it must have hardware such as cameras and optical sensors to capture information about the surrounding environment and process and project it in real time. Its technical requirements are much higher than those of VR headsets.

The most mature AR headset currently is the Hololens series launched by Microsoft. Its price is close to 20,000 yuan, which is obviously not a consumer-grade product. With the popularity of the Metaverse concept in 2021, major technology companies have begun to target the blank market of consumer-grade AR hardware.

Traditional mobile phone giants such as Apple and Samsung have announced some news about their AR glasses in 2022. Other brands of AR glasses have also launched projects. Nreal, Thunderbird Technology, etc. have taken the lead in launching AR glasses, launching the first shot in the battle for the AR consumer market.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

◉ Digital Economy

With the continuous development of emerging technologies such as big data, cloud computing, Internet of Things, blockchain, artificial intelligence, 5G communications, digital technologies, goods and services are accelerating their penetration into traditional industries from multiple directions, levels and chains. As a new economic form, digital economy is simply "digital industrialization" + "industrial digitalization".

Digital industrialization refers to the fact that data, as an important factor of production, has formed new momentum, spawned a more inclusive, shared and open-source economic form and reshaped the economic development structure, thus becoming an important part of the social economy.

Among them, NFT and digital collections, as representatives of digital industrialization, have also become the focus of public discussion in 2021 and 2022. Digital collections based on blockchain technology are the only digital certificates generated for works and artworks, bringing revolutionary new forms to sports, culture, marketing and other fields, helping brands quickly enter the immersive digital assets of the metaverse. According to incomplete statistics, there are currently more than 3,000 domestic data storage platforms, with a hundred schools of thought contending.

At the same time, virtual conferences have also become a highlight this year. NetEase Yaotai, an online event platform launched by NetEase, has held more than 200 online events in the past year, including the 2022 China International Big Data Industry Expo, the 2022 TEDx Bund Women's Conference, and Peking University Guanghua Carbon Neutral Frontier Salon. They have all been successfully held in Yaotaichung. With its excellent technology and practical applications, it has become one of the representatives of the digital economy.

Industrial digitalization refers to the value increment achieved by the digital economy promoting industrial integration, through the integration of production methods, products, services, competition rules, and industry integration. The digital economy has brought the power of change to all walks of life and changed the structure of the real economy, thereby significantly improving production efficiency.

In the metaverse era, new technology clusters continue to deeply integrate with the real economy, and social and economic life gradually moves from the "production explosion" of the industrial economy to the "transaction explosion" of the digital economy . Data has become the fuel for the innovative development of the digital economy and a key production factor for the transformation of human society into "digital civilization". The Metaverse is the starting point and engine to further promote the development of the digital economy. The two are closely related and inseparable.

The current digital economy has become an important engine for promoting the high-quality development of my country's economy and society, and is an important development direction during the "14th Five-Year Plan" period. The Yuanverse promotes the high-quality development of the digital economy, and the future is promising.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

◉ Digital Human

In recent years, digital humans are becoming the focus of discussions about the metaverse. Digital humans, also known as virtual digital humans and virtual humans, are a digital form of humans, which is what people often call digital AI.

Fundamentally speaking, digital humans are artificial intelligence entity systems composed of programmable chips, networks and other hardware devices, and program codes. They are equivalent to digital robots with brains, eyes, hands and mouths.

Since the rise of the DID digital identity concept in 2021, digital people have continued this popularity and upgraded it to a more concrete research level. benefits from the breakthrough of deep learning algorithms. With the rapid development of new technologies such as artificial intelligence, virtual reality, and augmented reality, the digital human industry has begun to get on the right track .

Currently, digital humans have been applied in many industries, and many technology giants are vying for deployment. As the digital human industry chain gradually matures, its commercialization process begins to accelerate, and digital humans begin to enter people's lives.

From the overall development point of view, my country's digital human field has now passed its infancy and entered a stage of rapid growth, and will show rapid growth in the next five years.

According to QuestMobile data, the overall market size of digital people in my country will be 61.28 billion yuan in 2022, and the overall digital people industry scale is expected to be 86 billion yuan. Under the background of AIGC empowerment and favorable policies, the scale of the domestic digital human industry will continue to grow. According to Qubit predictions, by 2030, the overall market size of my country's digital humans will reach 270 billion yuan.

Based on the rapid iteration of technology, there will definitely be greater changes in the form of digital humans in the future. However, how far digital people can go depends on industrial applications. From the virtual to the combination of virtual and real, the digital human industry no longer stops in the original single direction, but is moving towards more dimensions.

◉ Yuanverse Marketing

Marketing is not just a sales behavior, it is also a process in which companies discover and tap consumer needs, allowing consumers to understand the product and then purchase the product. At the same time, marketing is also a way to create, disseminate, and deliver customer value and manage customer relationships in the context of the times.Any new form or technology that emerges will attract the attention of many people and naturally bring new value to marketing.

metaverse brings a new immersive experience to users, which means it brings more scalable and novel marketing methods . Metaverse marketing came into being. A series of reports launched by Yuan Chuang Shengjing pointed out that the development cycle of Yuan Universe in the field of marketing only takes 1-3 years. In other words, the current Metaverse has changed the game rules of traditional marketing in an overwhelming manner.

Metaverse reconstructs the marketing content scene. By digitizing all production and lifestyles in the real world, the relationship between "people", "goods" and "field" has undergone qualitative changes. More and more brands are using virtual idols and brand IP to shape their brand "personas" and narratives. Gucci, Balenciaga, Louis Vuitton, Burberry, Jacob & Co and many other fashion industry leaders have laid out their brand frameworks in the metaverse in multiple fields.

At the same time, Metaverse Marketing has reshaped the concept of "what you see is what you get". Through credible asset value and trustless identity authentication, content that transcends the real world is created in the virtual space, breaking the barriers between the physical world and the real world, bringing users an extraordinary immersive scene experience, and providing users with more imagination space and fun about the brand.

For example, the Ouyi NFT market includes the digital works of many well-known artists, game developers and celebrities from all walks of life. It also includes the world's first high-level 3D long-form animated drama "Spirit Cage" NFT, antique enamel color gold pheasant amphora NFT, and the world's best MMA athlete Anderson Silva's dynamic card NFT. Through the combination of technology and art, it demonstrates the charm of metaverse marketing.

As a multi-chain aggregation trading platform, the Ouyi NFT market supports NFT transactions on 8 public chains including OKC, Ethereum, and BSC. It also supports one-click orders on other trading platforms. It has order depth from multiple platforms such as OpenSea and Magic Eden, coupled with a complete NFT issuance plan, so it has attracted many celebrities and well-known IPs to join, and has become a representative platform in the Yuanverse marketing field.

In addition, metaverse marketing also gives users and brands the possibility to create value together, optimizing the customer loyalty system, making users no longer passive recipients of brand culture, but also shapers of brand culture .

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

◉ Web3

On December 9, 2021, at a high-profile hearing held by the U.S. Congress, Brian Brook, the former acting director of the U.S. Office of the Comptroller of the Currency, shared the concept of Web3 with the crowd under the spotlight. Web1 is a readable Internet, where users can only read the content provided by the website; Web2 is an interactive Internet, where users can upload and share content; and Web3 is a decentralized network where everyone can control their own (digital) identity, assets and data, and thus their own destiny. The concept of

Web3 has brought new development opportunities, and even Congressman Patrick McHenry, who presided over the meeting, said that he must "ensure that the Web3 revolution happens in the United States." This move made the Web3 concept popular all over the world and attracted the favor of many capitals and institutions.

The key element of the Metaverse is digital products. The Web3 concept with blockchain technology as the underlying infrastructure can give digital products the attribute of "assets" and has become one of the main development directions of the Metaverse.. This is also the reason why digital collections and NFT products continue to be popular in the Metaverse industry this year. Both

Web3 and the Metaverse have become known to everyone since 2021, but the two different concepts have gradually come together this year. In fact, both are concepts of the future Internet, but they have different focuses.

Web3 focuses on the changes in ownership relationships. People can break the control of the existing Internet oligarchs, truly own their own data and digital assets, and control their own destiny in the virtual network; while the Metaverse focuses more on experience, using technology to build a rich virtual world and allowing users to perceive it in a new way, and thereby gain an unprecedented sense of immersion.

But the Metaverse will never exist only in one company. The movie "The Runaway Player" fully demonstrates the consequences when a virtual world is hijacked by a company. Therefore, the decentralized metaverse will definitely be more popular among people, which coincides with the concept of Web3.

Web3 and the Metaverse are not in an either-or relationship. In fact, the two are naturally compatible. Web3 is like the skeleton of the future Internet, and the Metaverse is the body of the future Internet. The combination of the two may be more likely to be the shape of the future Internet.

Just like OKX CEO Jay Hao's earlier comment, " Web3.0 represents the next stage of the Internet. It is characterized by openness, sharing and decentralization, emphasizing that users have more control over their identity and data. The implementation of Web3.0 requires the help of blockchain, AI, AR, VR and other technologies, and the Metaverse is the transfer station for Web3.0. On the one hand, users can reconstruct social life, business activities, and entertainment methods on this land; on the other hand, it allows users to perceive Web3 in advance. 0, creating convenience for the end of Web3.0. "

Users who know Web3 will probably know that currently digital wallets are actually digital identities that enter the Web3 world. On the one hand, they log in by mastering their own private keys, but this method is not user-friendly enough. Therefore, some applications like Oyi will launch MPC private key-free login methods in the future. In this way, users can reduce the entry threshold and achieve the effect of "pre-awareness of Web3.0".

Of course, starting in 2022, we can see many Internet giants entering the Metaverse and Web3 at the same time. Web3 Metaverse projects are also emerging one after another. The two words describing the future Internet almost go hand in hand and appear at the same frequency this year.

There is no doubt that this year is not only the year when Web3 inspires everyone, but also the starting point for the integration of Web3 and the metaverse.. There is no turning back. The important role of Web3 in the Metaverse also means that from now on it will grow with the development of the Metaverse. The two will complement each other and ultimately achieve each other.

◉ AIGC

On September 23, 2022, the official website of Sequoia America published an article titled "Generative AI: A Creative New World". The article stated that AIGC will represent the beginning of a new round of paradigm shift. On November 30, OpenAI launched ChatGPT, a new chatbot model based on AI technology. Within a week of its launch, the number of users exceeded 5 million. The popularity of

ChatGPT has also refreshed people’s understanding of AI production capabilities, and netizens at home and abroad’s continued enthusiasm for it can’t help but make people curious, what exactly is AIGC?

AIGC (AI-Generated Content) is a new production method that automatically generates content through artificial intelligence technology after PGC (Professional Generated Content) and UGC (User Generated Content).

The immersive and diverse Metaverse ecology requires a large amount of content for users to continuously explore. However, the past methods of UGC and PGC are obviously unable to meet the needs of building the Metaverse. With the help of artificial intelligence tools, everyone can become a creator. At present, AIGC technology has been widely used in text, images, audio, and games.

Diverse AIGC platforms have emerged around the world, triggering rounds of storms . Jasper is an AI content platform that allows individuals and teams to use AI to create content. It has become a unicorn company with a valuation of US$1.5 billion in less than two years since its establishment. Stability AI, which is also among the latest unicorns, can generate images based on keywords in just a few seconds. Unlike other platforms, it democratizes technology through open source and provides developers with the greatest degree of freedom.

In addition to text and image creation, AIGC technology is also used in video creation. Google has previously released two text-to-video tools, namely Imagen Video, which emphasizes video quality, and Phenaki, which focuses on video length.

AIGC, as an important production tool for building virtual worlds, provides creators with unlimited imagination space .As AI technology continues to be deployed, AI-produced content will unleash the true potential of the Metaverse.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

◉ Education Metaverse

2021 is the first year of the Metaverse. It not only allows more people to learn about this promising emerging industry, but also inspires all walks of life to make more attempts in related fields. This year, Yuanverse Education has gradually emerged among the explorations of many schools, companies and institutions.

Metaverse, as a virtual world parallel to the real world, brings a new way of display and interaction. Education requires a large number of displays and effective interactions such as information presentation, explanations, and practical operations, which is a natural fit with the Metaverse.

Compared with the static graphic teaching method, Metaverse can present more three-dimensional and dynamic knowledge information. For example, when we study the structure of the human body, it is difficult to actually feel how the human body works by just looking at pictures and text. However, if it is a three-dimensional, simulated and dynamic image, it is easier for people to understand the mechanism of its operation.

At the same time, the metaverse adds a richer interactive dimension to information, and we can further conduct some kind of interaction in the virtual scene. Learning is often the fastest during operation. The virtual scenes provided by Metaverse are very suitable for experiments or operation scenes that require repeated practice. It is widely used in medicine, industrial design, physics, biology, chemical experiments and many other aspects, getting rid of many restrictions such as scenes and materials.

For example, a complete surgical process can be simulated in a virtual scene, allowing medical students to quickly become familiar with the operating process. You can learn driving operations and master traffic rules in the metaverse, so that people can quickly master the skill of driving without the help of a coach or the need to consider issues such as driving school buses and practice venues.

In addition, Yuanverse Education has well implemented the policy of "edutainment through entertainment" and perfectly combines games and education. In the metaverse, many learning contents are digitized, and corresponding feedback mechanisms are designed to gamify education, thereby increasing students' enthusiasm for learning, providing positive incentives, and better discovering students' problems through data analysis and making timely corrections.

Therefore, from multiple perspectives, the metaverse as a new technology will trigger new thinking for education, and will also force educational practitioners to accept new technologies with an inclusive and open mind, and explore new education methods and innovative of metaverse + education. Metaverse education may become an important development direction for future educational reform.

2023 Outlook/Forecast

◉ Review of the Outlook and Forecast for 2021

The following is our statement on the development of the Metaverse in 2022 in the 2021 Metaverse Annual Report. Now we will make a brief review and summary.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

First of all, looking at it as a whole, except for Articles 3 and 8, everything else will be fulfilled in 2022.

The second one is Article 3. The popular AR products we expected have not really appeared. Although there are excellent domestic AR products like Nreal and Thunderbird Innovation, they are still not popular. Perhaps we are too optimistic about the development of hardware. Even Apple’s AR glasses, which were originally planned to be released in 2024, are now reported to have encountered design problems.

As for Article 8, the legislation and supervision of the Metaverse have not developed in the direction we expected. Even on a global scale, there is not much legislation. There is some supervision of the Metaverse hype, but it has not reached the legislative level. Although there have been legal issues that have been widely discussed, such as sexual assault in the Metaverse, it is still not time for regulatory legislation. Perhaps this will be a longer path. After all, many regulations on the Internet are slowly implemented after the products become popular, and the same is true for the Metaverse.

When we review the other 8 predictions or outlooks, they all correspond one by one.Visible to the naked eye, more Internet technology companies have joined the layout of the Metaverse track; the marketing methods in the Metaverse field have been accepted and tried by more companies; many virtual people, Metaverse virtual spaces or popular products like AIGC have appeared, giving the metaverse content a preliminary Standardized products; at the same time, IDC, a world-renowned consulting organization, predicted in the fourth quarter that global VR head-mounted display device shipments will be approximately 15.73 million units in 2022, a year-on-year increase of 43.6%. We also see PICO’s new products launched this year and going abroad.

In October, Zhaopin Recruitment released the "2022 Metaverse Industry Talent Development Report". The data showed that from January to July 2022, Metaverse related recruitment positions increased by 16.6% year-on-year; and according to the "2022 Global Blockchain Talent Report" produced by OKX and LinkedIn, the current total number of talents in the global blockchain field increased by 76% year-on-year. Traditional financial companies such as Goldman Sachs, JPMorgan, HSBS, as well as Google, Technology companies such as Microsoft and Facebook have attracted a large number of blockchain talents. The well-known Web3 technology company OKX plans to expand its recruitment by 30% per year to reach 5,000 people. This move surpasses many traditional technology companies.

Blockchain and the metaverse are still topics we cannot avoid . Although the industry development has entered a freezing period in the second half of the year, the popularity at the beginning of the year has indeed attracted many Fortune 500 companies to join spaces like The Sandbox or Decentraland.

As for capital layout, the "2022 Metaverse Mid-Year Investment and Financing Report" jointly released by Sina VR and Qichacha Big Data Research Institute shows that the total global investment and financing of the Metaverse Circuit in the first half of 2022 reached 32.24 billion yuan, and the total number of investment events was 205, reaching 2.3 times and 3.2 times the total investment and financing total in 2021 respectively.

Finally, regarding the evolution of online office to metaverse office, friends who are paying attention to the development of conferences will probably find that many industry conferences this year are implemented through virtual spaces. On the one hand, due to the impact of the epidemic, on the other hand, digitalization is sweeping more traditional industries, and this is just the beginning.

The above is a review of our predictions last year and a summary of the current development of the Metaverse. So standing at the end of 2022 and facing the upcoming 2023, what expectations and concerns do we have?

◉ Outlook and Forecast for 2023

1, more provinces and cities will introduce metaverse-related policies

Combined with the relevant policies of domestic provinces and cities for the metaverse in 2022, we expect that in 2023 This policy trend will continue to strengthen in 2023, and even some first- and second-tier cities will gradually move closer to other cities. On the one hand, it is due to the development needs of the Metaverse itself, and on the other hand, it is the need for the construction of the digital economy. The Metaverse itself can be well linked to the digital economy, so the policy continuity between the Metaverse and the digital economy will be greatly improved in 2023.

2. The industrial metaverse has ushered in development opportunities, and the industrial chain has initially taken shape.

With the three-year action plan for the industrial metaverse released by the Ministry of Industry and Information Technology in early November this year , 2023 is bound to set off a wave of industrial metaverse, and as overseas giants continue to invest in digital twins, technology leaders led by IBM, Microsoft and NVIDIA will continue to push the industrial metaverse forward, thus bringing new growth points to the industry and forming a preliminary industrial chain.

3. The consumer metaverse has entered more people’s horizons

In 2022, we have seen a preliminary model of the consumer metaverse, and gradually established a new transformation of "people, goods, and places". We expect that more consumer brands will join the metaverse trend in 2023. At the same time, with the popularity of VR scenes, there is a possibility of bringing new consumer experiences to the retail industry.

4, 2023 will be the "first year" of the education metaverse

Starting from the second half of 2022, we have noticed that some education metaverses have begun to be mentioned, such as industry leading companies Jiangxi Kejun Industrial completed its latest round of financing of hundreds of millions of yuan in November, which has given a boost to the development of the education metaverse. In 2023, we will see more applications of the education metaverse emerge, and we will also see some universities begin to launch metaverse-related education courses. Both will usher in a small explosion in 2023.

5, consumer-grade hardware continues to maintain rapid growth

As we described above, VR/AR and other hardware have experienced double-digit growth in 2022. We expect this rapid growth to continue and further strengthen the growth of consumer-grade hardware as the chip and storage markets pick up. However, 2023 will not be the real breakthrough year of the product, and certain market education is still needed.

6, Metaverse careers usher in initial standardization

When we talk about Internet careers now, we can list a series of positions, but just as these professions were just born 10 years ago, the Metaverse will usher in the initial standardization of professions in 2023, such as Metaverse product operations, Metaverse designers, or Metaverse content creators, and these professions will gradually enter the public eye as the industry develops and become the anchor of the next 10 years. Of course, there are already some Web3 companies that are emerging in traditional career fields. This month, LinkedIn issued the "MostIn2022 Global Attractive Employer" award. OKX was on the list, becoming the only Web3 technology company on the list.

7. The popular metaverse marketing returns to rationality

The more popular and implemented direction in the industry in 2022 is none other than "metaverse marketing", whether it is digital people or numbers Character collections, or various virtual experiences, they occupy another outlet of the metaverse, but as we wrote in the relevant article at the beginning of the year, these marketing methods will gradually decline with the attention of the public, and fall back from hype to a rational state. Of course, the return is not bad, but promotes the healthy development of the industry.

8. VR content will receive more attention, or there may be a hit product.

We still adhere to our previous point of view. If VR wants to be successful, it needs to have a hit product with VR content. Just like the popular "stealing food" and "mini-games" in the early days of the Internet, only when such products are paid for by the market will the real explosive growth of VR hardware be ushered in. Otherwise, the logic of early adopters cannot support the emergence of a trillion-level market. Then we will wait and see who will become the creator of popular VR content.

9. Leading technology companies are paying less attention to the Metaverse market

Just as the direction of the Metaverse after Meta was renamed is less than expected, we expect that in 2023, large technology companies will pay less attention to the Metaverse itself. attention will decline, and instead they will start to pay attention to the applications of the Metaverse. They may no longer refer to the Metaverse extensively and become "digital twins", "virtual and real fusion" or simple VR/AR. This also means that the Metaverse term, which has been popular for two years, may decline in 2023, but we have reason to believe that this decline will not affect the industry process.

10, Web3 and Metaverse will continue to appear on the same frequency

Finally, Metaverse and Web3 will still appear on the same frequency, and the two may have more clever integration methods. , not just through a single scene like virtual land. As for what kind of story will happen, we can tell something about it through the development of Web3 itself. Although it has entered a "freezing period", we predict that the freezing period will pick up simultaneously with the changes in the economic cycle, but there is still uncertainty about the time.

In the 2022 Oxford Word of the Year selection, Metaverse ranked second, and its usage has increased nearly four times compared with last year; philosopher Karl Theodor Jaspers said,

Postscript

From the time we started writing the report to the completion of the report, more than half a month has passed. The 2021 Metaverse Annual Report is the first professional and professional report in the industry. The universal annual report has received a large number of reads and reposts across the Internet as soon as it was launched. Looking back on the 2021 report, there are still many issues worthy of discussion. However, as industry participants and builders, we still choose to continue to launch the 2022 annual report, because the Metaverse is still in the ascendant and we still need our joint efforts.

2022 is still a year worth remembering. Whether it is the ongoing epidemic or the hot digital wave, both have promoted many developments in the Metaverse, from digital collections to digital people, from AIGC to digital economy, or from digital space to virtual conferences. Everything appears just right. Despite the bubble, the real value is beginning to emerge.

In the past year, we have heard too many organizations predict the future market size of the Metaverse, from hundreds of billions of dollars to trillions, or even tens of trillions of dollars. In fact, behind this is not only the extension of the Internet, but also a new context of technological development. After all, we cannot stand still. Even if the current environment changes, "natural selection" is still the truth. Survival of the fittest applies to both species and technology.

Finally, I ended this report by borrowing a sentence from the best-selling book "Guns, Germs, and Steel", "The development of technology is accumulated over a long period of time, rather than relying on isolated heroic acts; most technologies are used after they are invented, rather than invented to meet certain foreseen needs."

Perhaps the needs we foresee in various metaverse directions are also inaccurate, but it is this inaccuracy that makes the future full of hope and opportunities.

Goodbye 2022, we will eventually meet in the metaverse in the future.

About us

Heart of the Metaverse

Heart of the Metaverse MetaverseHub is a cutting-edge technology company in the direction of the Metaverse founded in 2021. It is the first domestic industry portal and media platform focusing on the Metaverse industry, providing cutting-edge information, in-depth content, event planning and display, NFT presentation, GameFi aggregation, industry data precipitation and industry solutions in the Metaverse industry.


Ouyi Research Institute

Ouyi Research Institute mainly focuses on the technology development trends of the blockchain industry, and its research scope covers global macro-financial dynamics, important industry developments and other fields. In 2022, it will delve deeply into core tracks such as Ethereum and Layer2, and has long been concerned about the dynamic development of Yuanverse, Web3 and other fields. It has produced many popular and high-quality research reports. In the future, it will continue to pay attention to industry dynamics and macro trends to provide readers with the latest and most comprehensive content interpretation.

[Statement]: This article is the original creation of the Heart of the Metaverse operation team. Reprinting without permission is strictly prohibited. If you need to reprint, please contact us. The copyright and final interpretation rights of the article belong to the Heart of the Metaverse.

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