was preparing masks, medicines and other anti-epidemic materials and doing regular epidemic prevention and control, it also organized 45 groups and nearly 100 people to go to the United States, Europe, Japan, the Middle East, and other places. They visited various customers non-stop, participated in multiple exhibitions, and won orders worth tens of millions of dollars. This is the rhythm of Sumida Co., Ltd., a leading foreign trade enterprise in Jiangsu, since October. Yang Yongqing, chairman of the company, said frankly: "The current overseas market situation is complex. Although there is pressure to stabilize the scale, there are more opportunities to seize business opportunities. Sensitively grasping market demand is the way for enterprises to respond."
SUMEC Co., Ltd. is organizing order production. (Photo courtesy of interviewee)
From textiles and clothing to machinery and equipment, SUMEC produces and operates more than ten categories of foreign trade products. It is a diversified enterprise integrating processing and trade, with a market covering more than 150 countries and regions.
"Since the outbreak of the epidemic, most of our communication with foreign customers has been online, lacking practical experience. This time I went abroad for an interview, I deeply felt the great changes in the market, and strengthened my determination to climb up the industry chain ." said Yang Zhiyong, assistant to the general manager of SUMEC Textile International Trading Co., Ltd., who has just returned from a business trip in Southeast Asia.
Affected by factors such as the decline in foreign demand, there has been a loss of foreign trade orders in my country's textile industry, but SUMEC's orders are still growing. Yang Zhiyong told reporters that this mainly relies on the technological innovation of and . In recent years, the company has entered high value-added fields such as fabrics by establishing technology industry companies. Recently, the intelligent temperature-controlled fabric developed by SUMEC has just passed the quality appraisal and has cooperated with leading international garment companies to prepare to launch it into the international market. "We are scheduling orders, and each factory will adopt a more flexible production method to organize production according to the actual situation to ensure both epidemic prevention and production." Yang Zhiyong said.
's continuous orders also come from keen market sense and reaction. At the beginning of this year, affected by the situation in Europe, there was a shortage of steel products in the Middle East. After receiving the information sent back from overseas branches, SUMEC quickly organized the supply of goods and delivered the steel to the Middle East partner's warehouse in less than two months. "After the company undergoes digital transformation from to , dynamic international market data and omni-channel supply chain information can be seen on mobile phones. The information collected by front-line salesmen can be quickly transmitted back to the decision-making level. Once demand is discovered, they can respond quickly." said Sun Zhongwei, assistant general manager of of SUMEC International Technology Trading Co., Ltd. While
is promptly exploring opportunities in the international market, greening and intelligence are also important directions for SUMEC's efforts.
Yang Fan, deputy general manager of Jiangsu Sumida Hardware Tools Co., Ltd., has experienced two recent trips abroad: the competition in the international market has become more intense, but foreign companies have hired employees who can speak Chinese, hoping to cooperate with Chinese companies in China's advantageous industries such as new energy and digitalization to make gold. The virtual border lawn robot launched by SUMEC uses satellite positioning to plan mowing routes and uses batteries as a power source. Because it is clean, environmentally friendly and highly intelligent, this lawn mower has attracted the attention of foreign customers and quickly entered the high-end market.
's overseas order grabbing requires not only product and service innovation, but also management innovation. In recent years, SUMEC's headquarters has provided R&D, channel and other resource support to market front-line personnel, forming a rapid decision-making and flexible operation mechanism to turn market opportunities into marketable products as soon as possible.
moves towards high-end, follows market demand, innovates management models, and SUMEC's core competitiveness continues to improve. In the first three quarters of this year, SUMEC achieved revenue of nearly 120 billion yuan, with total import and export volume of nearly 10 billion US dollars.
With the adjustment of epidemic prevention and control measures, SUMEC is preparing to form more visiting teams to go out and seize business opportunities. "In the future, SUMEC plans to further empower the frontline of the market, accelerate the expansion of overseas markets, and promote the sustainable and healthy development of the enterprise." Yang Yongqing said. (Reporters Zhu Cheng, Deng Huaning)
