What is this company doing? You can understand it as a social e-commerce company based on a full value ecosystem derived from regional logistics distribution. The core is localized e-commerce, which connects online resources and offline needs through local logistics networks to r

2025/09/0818:36:36 finance 1827

What is this company doing? You can understand it as a social e-commerce company based on a full value ecosystem derived from regional logistics distribution. The core of

is localized e-commerce, which connects online resources and offline needs through local logistics networks to realize the interconnection of 10,000 stores.

Relying on a business plan, he valued 200 million yuan in three months, successfully raised to 20 million yuan, had 20,000 members, and received the attention of many investment circles, Internet circles and even BAT company bosses.

How to raise 20 million in three months

This is a point that many people are very interested in. The first thing that matters when it comes to financing is to let people understand what you want to do?

Then how do you let others know that you are going to do a big thing? Do one thing PPT. At last year's New Oriental annual meeting, employees made a program and a song. The lyrics they wrote were sung like this: works hard, but the result is, but in the end they still can't beat writing PPT.

Although this is a joke, you know how important it is to write a good PPT.

In fact, the most important thing about PPT is to let others know what you want to do and what you need. Write down your business model plan, how can you do this? What does

mean by valuation of 200 million? That is to say, 1% of stocks are 2 million. How did this be done? When he was in a group, he took out 10% of the shares and , and used these 10% of the shares to raise 20 million yuan, with 20 million yuan accounting for 10%. Isn’t the valuation of the entire sector reaching 200 million?

Let’s see how to do it.

First, a limited partnership was established. This limited partnership is a shareholder of Homestay Foundation, similar to the holding platform. He used the limited partnership to install some diversified investors.

Limited partnership has two roles, one is a limited partner, which is what we call LP. He is only responsible for investment and does not interfere with the company's daily operations; the other is an ordinary partner, GP.

GP has the right to manage and decide on partnership affairs. When you become this limited partnership, you can have an important shareholder at the business level serve as the limited partnership GP, and other LPs can liberalize the purpose of absorbing funds.

Generally speaking, the number of shareholders of a limited partnership company is limited, with more than 2 people and less than 50 people. So if you want to have more than 50 shareholders, you need multiple limited partnerships.

The advantage of doing this is that you can raise funds without losing any business decision rights, they only have dividend rights.

When he raised funds, he opened three levels. It was not how much you want to invest, but only three levels, 500,000, 1 million, and 2 million.

This is the first step. The first wave of financing was conducted by private individual investment. It is difficult for such companies to find institutional financing at the beginning. Then put private financing first and then conduct institutional financing. You can understand him as an angel round of financing.

So what if you want to continue financing again? Similarly, a limited partnership was established and used to occupy shares in the major companies again. Huang Yu took out 10% and raised 20 million yuan. In fact, this is a way to increase capital and expand shares. The original valuation was 200 million yuan, and the capital was increased by another 20 million yuan. What is the proportion of

20 million shares in the major companies? This means an increase of 20 million and 10%. The original shareholders of the shares increased by 10%. Therefore, everyone wants to. Those who enter the back will increase the value of those who enter the front.

So how do you find these investors? Huang Yu conducts various roadshows on various roadshow platforms. What are the tools for roadshows? PPT, constantly talking about its dreams, its own financing plan, is expected to give shareholders ROI , etc.

How to solve the capital problem when a startup is established? Financing is a way to quickly expand the market with the help of capital.

But there are also many entrepreneurs who, after getting financing, expand because suddenly there is so much money, he is not ready.

What exactly is this money used for? Is it used to complete early research and development preparations? Or your early preparations are already done, and you need to use this money to expand quickly. Getting money is important, but how to spend money is more important.

His attitude is: whether to take capital or not is different from whether you have money in your hands.

He believes that financing is the standard for entrepreneurs in this era. 80% of entrepreneurs he has seen are killed by capital, and only 20% of entrepreneurs are rescued by capital. Both views of

have a background soil for establishment. For entrepreneurs, the most important thing is survival. No matter how you make money, it will extend your life cycle . There are many ways for entrepreneurs to die, but the most common way of death is the breaking of the capital chain.

Back to today's topic, how to obtain financing? Here we talk about a way to set up a limited partnership, using a limited partnership to install shareholders of investment types and get money in. Use this limited partnership to occupy the main company's shares so you can get funds without losing your business autonomy.