On December 29, the "2022 People's Finance and Economics Summit Forum" hosted by People's Daily Online was held in Beijing. During the guest speeches, Chen Changzhi, Vice Chairman of the Standing Committee of the 11th and 12th National People's Congress and former Chairman of the Central Committee for Democratic National Construction Association, and Wang Qinmin, Vice Chairman of the 12th National Committee of the Chinese People's Political Consultative Conference and former Chairman of the All-China Federation of Industry and Commerce, etc., delivered speeches respectively, contributing their wisdom and inspiring views to the new journey of "Chinese-style modernization".
This forum also held the "19th People's Ingenuity Award" award ceremony at the same time, commending companies that have made outstanding contributions in product , technology, services, brands, etc. The Hongdou 0-sense comfortable shirt, a subsidiary of Hongdou Co., Ltd. (600400.SH), stood out from thousands of corporate products with its innovative technological fabrics, high-end craftsmanship, and international cutting-edge design, and won the "Ingenuity Product Award". It was the only apparel product selected! Also selected are well-known companies such as 360 company , China FAW , Xiaomi Group and so on.
It is understood that the "People's Ingenuity Award" has been successfully held for 19 times and is one of the most influential selection activities in the industry. With the theme of "Ingenuity gathers, all industries prosper", the "People's Ingenuity Award" aims to collect high-quality products, technologies, services and solutions in various industries and fields in 2022, excellent enterprises with high-quality development of , and cases of outstanding small and medium-sized enterprises that are growing rapidly, giving full play to the value of models and stimulating the vitality of various market entities. The "Ingenuity Product Award" focuses on outstanding products that have achieved outstanding results in quality level construction and management improvement, technology iteration and product innovation, safety and green environmental protection, marketing performance, cross-border integration, etc. in 2022.
The award-winning "Hongdou 0-Sense Comfort Shirt" is the first representative product of Hongdou Co., Ltd. after focusing on the comfortable men's clothing track. This magical new product has created a double legend of hot sales and word-of-mouth. When it was launched in March, it became the sales champion of the high-end shirt category on the two major platforms of Tmall and JD.com . It sold 300,000 pieces in 6 months. Its popularity leads the trend of the comfortable era!
Starting from comfort and solving the pain points of wearing shirts as a breakthrough, Hongdou Co., Ltd. has made technological innovations in shirts from five dimensions: fabric, version, design, technology and accessories. Breaking down the product details: ① Hongdou 0-Sense Comfort Shirt pioneered the addition of Swiss patented HeiQ polymer, which allows the shirt to sense body surface temperature and sweating level, achieving "2°C lower when hot and 2°C higher when cold"; ② Adopts " "Functional fiber blending between China and Austria", the first red bean ultra-fine denier fiber ratio, ensuring that the shirt is more delicate and skin-friendly while providing a machine washable and non-iron effect; ③ Drawing on the body data of 3 million Asian men and 168 tailoring styles, we sincerely invite Armani's former vice president of design to create a comfortable lining for red bean zero shirt design empowerment; ④ Using 10 high-end craftsmanship, each shirt undergoes 102 processes of fine sewing, using the 0.3cm manual overlocking process used only in luxury goods; ⑤ Accessories are selected from three major luxury-level accessories - Jingdezhen ceramic buttons, German Wendler high-end woven lining, German China's Gutermann high-end sewing threads, etc...
pays tribute to classics with ingenuity. The emergence of Hongdou 0-sense comfortable shirts has upgraded "comfort" to Hongdou Co., Ltd.'s creation and even leadership of the era of comfortable men's clothing. Hongdou Shares invited Patrick, former Vice President of Design of Armani Grandin, who previously stated in the cooperation: "Hongdou's 65-year concept of comfort deeply moved me. Hongdou's pursuit of comfort in men's clothing technology surprised me. The original intention of Hongdou's 0-sense shirt is to use comfort as the starting point and use technology to redefine comfort. Hongdou's 0-sense lining Shirts are the perfect combination of quality and comfort. We hope that through this cooperation, more people will wear luxury-grade and more comfortable shirts.”
As a veritable hit, the Red Bean 0-sense comfortable shirt also landed at the London fashion show this year.The Chinese male model who swept the shows of major international brands such as Milan and Paris, Jin Dachuan calmly controls various colors, including moon blue, jet black, polar white, agarwood brown, spruce green, brick gray... Resonating from the comfortable aesthetics of the East,
html Inheriting 165 years of ingenuity and craftsmanship, Hongdou Co., Ltd. has brought the power and confidence of Chinese brands to fashion shows. It is reported that Yahoo, ELLE, VOGUE, BAZAAR, marieclaire and many other overseas media forwarded reports immediately, focusing on the grand event of the show.
As the first focused brand in China's men's clothing industry, Hongdou Co., Ltd. is detonating industry changes with comfort. The red bean 0-feel comfort shirt, as a major innovation in the shirt category, has won design awards from China, France, Italy and the United States. It has undertaken the three major missions of "creating a new track for comfort, supporting high-end transformation, and promoting the light of Chinese brands".
has been adhering to its ingenuity for 65 years. Starting from the "0-feel comfortable shirt", Hongdou Co., Ltd. is firmly engraving "comfort" on its development answer sheet and promoting the traceability and innovation of Chinese men's clothing aesthetics!
