As healthy sports lifestyles become increasingly popular, hotel experience scenarios are constantly enriching, either adding sports equipment or drawing surrounding night running pictures. However, for consumers with healthy sports lifestyle habits, it is still difficult to get a good experience of staying. They are looking forward to the birth of a hotel brand designed specifically for them in the market.
Recently, through two years of careful polishing, Jinjiang Hotel (China Region) released the first domestic 360-degree health sports mid-to-high-end lifestyle brand Bingyue Hotel, conveying a healthy and active lifestyle and filling the gap in the health industry chain hotel brand market.
Jinjiang Hotel (China Region) Bienyue Hotel & IU Hotel brand President Qiao A said at the press conference: "Lifestyle hotels are to make health needs content, functional, experiential and differentiate, reconstruct the scenes, and link food, clothing, entertainment and shopping through hotel accommodation space links, providing consumers with a richer full-scene accommodation experience.
has a brand new brand image, innovative product design, broken circle operation, and the construction of 360-degree health experience scenarios. Bienyue Hotel has changed with a brand new brand image, innovative product design, broken circle operation, and the construction of 360-degree health experience scenarios. As an offline healthy life platform with deep integration of multiple business formats, it uses diverse and comprehensive spaces to serve users who stay in the store, residents around the hotel and users who have stayed in real time, conveying a healthy and active lifestyle.
This shows that the hotel industry has taken a solid step in the field of consumer innovation, getting rid of the industry's overly traditional and conservative stereotype , is keeping pace with the times with personal consumption trends, and using model innovation to adapt to the needs of accommodation upgrades. Can Binyue Hotel succeed in one fell swoop and lead the hotel investment market? This requires Look at the specific profit model.
For traditional hotels, profits mainly come from non-room income such as guest rooms, catering and cross-border new retail, and the profits of Binyue Hotel are also composed of them. However, in the specific implementation process, combined with the positioning of the first brand of the big health industry chain hotel chain, Binyue Hotel crosses the border with many top health brands in the big health industry, and has carried out innovative upgrades and content iterations.
Take catering as an example, according to the current consumer light truck health In terms of dietary needs, Binyue Hotel has created the first calorie actuarial form and formed a new catering profit model. In terms of products, it has launched a variety of healthy catering such as calorie actuarial breakfast, celebrity afternoon tea, Grab&go, and Internet celebrity light food self-service retail. In terms of sales model, it has formed a variety of methods such as buffet breakfast, new retail self-operation and new retail cooperation to meet the needs of different customer groups. Based on the big health industry track, Binyue Hotel is not only a healthy diet supply point for guests, but also a rechargeable meal replacement acquisition point for consumers in the surrounding community.
