"Investor Network" Tang Liang
Edited by Hu Shan
After eight years of experience, the private banking camp has been continuously expanding and has become an important new force in my country's banking industry.
Private banks also play an important role in serving the real economy. It is based on serving small and micro enterprises, rural areas and communities, and forms a beneficial supplement to traditional banking institutions.
is the first private bank in Northeast China. Jilin Yilian Bank Co., Ltd. (hereinafter referred to as "Yilian Bank") is one of the four Internet banks approved to carry out online deposit and loan business nationwide. In May 2017, seven well-known private enterprises including Zhongfa Financial Holdings and Jilin Sankuai Technology ( Meituan ) were initiated and established in Changchun.
is positioned as "digital banking, smart life". Yilian Bank has established an industry-leading distributed technology architecture and intelligent risk control system based on big data, artificial intelligence , cloud computing and other technological means, which can provide customers with 7×24 hours of safe and convenient financial services.
, which insists on integrating the technological innovation gene into the "bloodline" of development, has improved its own product structure through five years of exploration and established a "three-in-one" service pattern of "building a self-operated brand with consumer finance, serving the real economy with small and micro finance , and serving rural finance with rural finance."
technology penetration empowers small and micro businesses
Ylian Bank adheres to the concept of "focusing on inclusive finance and empowering a better life" and has made many attempts and innovations in the field of small and micro finance, especially in the application of financial technology to continuously accumulate experience and improve service quality and efficiency.
It is understood that Yilian Bank has widely applied financial technology technologies such as artificial intelligence, big data, distributed architecture, and risk control model development to products, and has collected a large amount of third-party data to support the risk pricing of small and micro credits, and has superimposed corporate business data and business owner personal data to build customer facials to solve the problem of information asymmetry. In the field of supply chain finance, through industrial Internet platforms, enterprise ERP systems, etc. as entry points, the industry data, transaction data, subject data, inventory data, delivery data, etc. accumulated by the platform are used to identify risks to upstream and downstream enterprises in the industry through intelligent risk control systems. The application of
financial technology not only solves the problem of information asymmetry between small and micro financial services, but also expands financial services to more uncovered customer groups, enhances risk identification and post-loan management capabilities from the risk control level, and also provides users with more convenient, fast and low-cost credit services.
YIlian Bank's third quarter report for 2022 shows that the bank has 138 invention patent applications, 68 appearance patent applications, and 129 software copyright applications. Among them, the "cross-regional distributed multi-living architecture" has won the "second category of achievement award for information technology risk management research" of China Banking and Insurance Regulatory Commission, and the "third prize for science and technology development" of People's Bank of China. Yilian Bank has also been recognized as a national high-tech enterprise.
Technological innovation has laid a solid foundation for Yilian Bank to enrich its small and micro product system. The bank has broken through the traditional small and micro business model, and focused on the inclusive small and micro customers, private enterprises, new farmers and other business entities, and created five products: "Yi Nong Loan", "Business Loan", "Yi Wei Loan", "Yi Tax Loan" and "Yi Qi Loan". The product application is fast, circular credit , and it can pay as soon as possible, and repay it conveniently, which can meet the characteristics and business needs of different small and micro customer groups.
During the period when the domestic epidemic was spreading at multiple points this year, Yilian Bank fully supported the resumption of work and production of small and micro customers, helped enterprises to alleviate difficulties and overcome difficulties together. At the same time, the bank responded to the regulatory policy requirements and used policies such as small re-lending , China Development Bank to transfer loans, etc., to accurately alleviate difficulties, reduce costs and increase efficiency, promote loans for small and micro enterprises, and effectively solve the problem of "difficulty in financing and expensive financing" for small and micro customers, and overcome difficulties with small and micro enterprises.
A large number of small and micro customers have solved their financing needs through online flexible loans.Data shows that as of the end of the third quarter of 2022, Yilian Bank's small and micro financial business loan balance reached 9.757 billion yuan, and this year it issued a total of 11.515 billion yuan of loans, 173,600 loans, 678,200 credit customers, and 640,000 loan customers, and the average interest rate of general small and micro was basically the same as the beginning of the year.
product innovation helps rural revitalization
YI Lianban not only injects "live water" into small and micro enterprises, but also actively implements the national rural revitalization development strategy and supports local economic development .
In the view of Yilian Bank, financial technology innovation is an effective way to solve the problems of rural financial services.
According to reports, in terms of improving the inclusive financial services capabilities, the bank has fully utilized its financial technology construction capabilities without physical outlets, and used mobile financial service channels such as mobile banking, WeChat banking, mobile account opening platform, etc. to provide farmers with a variety of online financial services such as bank account opening, deposit products, "Yinong Loan" products, and convenient services such as public utilities payment. In terms of promoting the digitalization of rural construction, the bank has helped solve problems such as difficulty in identifying rural financial risks and improve the efficiency and quality of online credit services by building intelligent risk control models and online service models.
In 2018, Yilian Bank innovatively launched the "Yi Nong Loan" product, solving the pain points of the lack of bank physical outlets in rural areas.
In response to the actual needs of users, the "Yinong Loan" procedures are simple, and you can apply offline at a village-level financial service station without leaving the village, and the online loan is quickly released. At the same time, it has the characteristics of one-time credit, reuse, payment, return, and daily interest calculation and cost savings. As long as the borrower is aged 20-60, has a good credit report, and has a land contract management right certificate, he can apply for a loan of up to 200,000 yuan, which can basically meet the needs of daily life and production and operation.
Specifically, as long as farmers pass the loan review, within the credit limit, the borrower can pay as much as possible on mobile banking, or they can repay in advance, spending one day of interest every day, truly improving loan efficiency and reducing loan costs.
For example, in early 2021, when Mr. Liu, a large corn grower in Yongji County, was worried about the cost of preparing for spring farming, he applied for a "Yi Nong Loan" loan of 100,000 yuan through a friend's introduction. What surprised him was that he received the approval of the credit notice in just 5 minutes. In November 2021, Mr. Liu, who had a good harvest, settled the loan early. Due to the timely sowing, the grain yield increased by nearly 100,000 kilograms, which was equivalent to a net profit of at least 80,000 yuan. The interest rate was only 6,600 yuan for 10 months.
In fact, there are many similar cases. At present, Yilian Bank has brought convenience and benefits to more than 20,000 farmers with financing needs. It has issued a total of 1.485 billion yuan in loans, with almost no overdue or bad debts. More than 90% of customers choose to repay in advance, settle and re-loan again, forming a virtuous cycle, and the products have been widely praised by farmers.
It is reported that in the next step, Yilian Bank will continue to use financial technology to optimize product design, strictly control loan risks, and further increase product investment and support for rural finance on the basis of its steady development of its business.
is based on inclusive layout of consumer finance
Industry insiders believe that the integration of finance and technology has created new business models, thereby changing the financial market, financial services and financial institutions. The application of payment clearing, electronic currency , online lending, blockchain, and smart investment advisors has made financial technology change people's lifestyles.
Especially in the application of technology finance, Yilian Bank focuses on the value of "technology-driven business development" and is supported by creating a flexible information technology strategy, starting from four dimensions: resource flexibility, system flexibility, R&D flexibility, and operation flexibility, and continuously improving the support strength of digital consumer finance.
Since the beginning of this year, facing the huge market potential in the consumer finance field, Yilian Bank has adapted to the digital trend of the consumer finance market, steadily promoted the development of online consumer finance business, explored and expanded cooperation channels, improved the entire process of online consumer credit products, and improved customer service capabilities.
YILian Bank has created two major products, "Yilianyidai" and "Yidai". It maintains the asset scale and returns with the platform-cooperated "Yilianyidai" products, and uses "Yilianyidai" to build its own brand and business capabilities. Data shows that as of the end of the third quarter of this year, the bank's consumer loan business loan balance exceeded 25.2 billion yuan, and the cumulative investment this year was about 43.8 billion yuan.
For the bad risks of consumer finance, Yilian Bank continues to strengthen prevention and control efforts, relying on "technology + data" for risk management, changing the traditional people-oriented risk control model, and relying on comprehensive and multi-dimensional data, automatic identification and analysis through models, and real-time calculation results to improve quantitative risk assessment capabilities and improve the timeliness of risk management.
According to reports, in terms of risk control technology system, based on data and model-driven, Yilian Bank has built a core risk control system for big data, deeply embedded in the entire risk management process before, during and after loan, including five levels: system layer, data layer, analysis layer, strategy layer, and target layer. Taking the system layer as an example, the bank has built core risk management systems such as comprehensive decision-making engine, anti-fraud system, and AI algorithm platform. In addition, in order to further strengthen risk management capabilities, Yilian Bank has also built face recognition system for anti-fraud identity verification, built user data collection systems such as device fingerprints and biological probes, and online variable processing systems derived from features based on data marts, tripartite credit reporting, PBOC credit reporting and Baihang Credit Report.
It is worth mentioning that with its "convenient service process, effective cost control, and efficient customer experience", Yilian Bank's innovative services have won many awards, including the "Best Innovation Product of the Year Award" of the International Retail Banker (RBI), the Financial Times 2020 Best Inclusive Financial Services Small and Medium Bank Award, the "Financial Digital Innovation Award" of the Second International Science and Technology Innovation Festival, and the "Annual Inclusive Financial Award" of the 2021 China Golden Tripod Award.
was established because of technology and prospered because of technology. Yilian Bank actively uses technological innovation to make financial services more efficient, easier to obtain and more convenient, and has become a model for domestic private banks to empower the real economy. (Produced by Siwei Finance) ■
