Speaking of the "tag" of Liuzhou ,
In addition to snail noodles , magic car, brutal fire...
What other things can you think of with high awareness of the people?
There will be many answers,
, but I have to say,
two-sided needle! must! Benedict! Have a name!
If you have the impression of Liangmianzhen,
is still in the simple and unpretentious packaging,
is priced at a affordable large bowl,
, then today's girl can only say,
you underestimate this national toothpaste that once entered thousands of households,
is now heading towards the five continents and four oceans.
It’s time to get to know the two-sided needle again!
1National toothpaste "brush" for overseas visitors
From September 16 to 19 this year, the 19th China- ASEAN Expo and the China-ASEAN Business and Investment Summit (hereinafter referred to as "ASEAN Expo") were successfully held at Nanning International Convention and Exhibition Center .
Quan Liubin, assistant general manager of Liuzhou Liangmianzhen Import and Export Trading Co., Ltd., and one of the staff of Liangmianzhen exhibitions at this year's East China Expo. According to him, Liangmianzhen has participated in the ASEAN Expo for ten consecutive years and has become the "China-ASEAN Expo industry partner" and designated daily necessities for the ASEAN Expo.
The 19th East China Expo Liangmianzhen booth. Photo provided by the interview unit
This year's East China Expo, Liangmianzhen held its live Douyin live broadcast debut. In the unique national brand live broadcast room, in a few hours, it attracted more than 200,000 online viewers, and many Southeast Asian merchants participating offline also ordered a lot of Liangmianzhen products at the exhibition site.
The 19th China Eastern Expo Liangmianzhen live broadcast site. Photo provided by the interview unit
In fact, for overseas consumers, "Traditional Chinese medicine toothpaste" is a novel thing. Compared with some international brand toothpastes, the smell and taste of traditional Chinese medicine toothpastes are very different. Opening up overseas markets is not easy. The word-of-mouth transmission of local people is the most direct publicity method for exporting Liangmianzhen Chinese medicine toothpaste.
Once, a Thai dealer born in the 1990s, Liangmianzhen had a toothache, and no matter how much medicine was taken, it didn't work. Later, he used Liangmianzhen toothpaste to brush his teeth, and his teeth stopped hurting after a few days. So he began to buy goods in large quantities and introduced the benefits of , Liangmianzhen toothpaste to the locals. In recent years, sales in his area have continued to rise.
double-sided needle customers in the Thai market. Photo provided by the interviewer
In recent years, with the hot wind of the East China Expo, Liangmianzhen entered the Singapore market for the first time in 2016, followed by the Malaysia market in 2017, and successively entered the Myanmar, Thailand, Cambodia market in 2018, and is about to complete the entry of the Philippines and Indonesia markets.
Two-sided pin in Singapore. Photo provided by the interview unit
2from the "big brain-opening" 40 years ago
The development of Liangmianzhen has not been smooth sailing all the way, and the difficulties have begun from the early stages of their inception. Going back to forty years ago, it was the era when the "1.0 version" of Liangmian Needle was born -
"In the past, many people stomachache, , gingival inflammation, or oral ulcers took the root or branches of Liangmian Needle. Inspired by this, our predecessors were wondering if they could make a Chinese medicine toothpaste. In addition to cleaning the teeth, they could also effectively protect the teeth?" Chen Guowu , deputy general manager of Liuzhou Liangmian Needle Import and Export Trading Co., Ltd., talked to reporters about the development process of Liangmian Needle Chinese medicine toothpaste. They were both sad and emotional. "Liangmian Needle" is a Chinese medicine, also known as Taurus entering the ground. It has the effects of promoting qi and relieving pain, promoting blood circulation and dispersing blood stasis, and detoxifying and reducing swelling. Two-sided needle can be taken, but it is used as a toothpaste...at that time it was "whimsical".
The personnel, equipment, R&D funds, production conditions, etc. at that time were limited, and it was not easy to develop independently. The people of Liuzhou who dared to think and do tried their best with their unyielding spirit. Liangmianzhen technicians used alcohol to extract the medicine liquid, then added the extract to the toothpaste matrix in a certain amount to make a toothpaste sample, and then sent the sample to their employees for trial.
, under the leadership of technicians, the formula was repeatedly tested and adjusted, and clinical trials were conducted in the hospital to determine the best extraction process and dosage of Liangmianzhen Chinese herbal medicine.
In 1978, Liangmianzhen's first Chinese medicine toothpaste was successfully developed and launched. With its excellent use effect, it quickly won the love of domestic consumers, and its domestic sales have been far ahead for many years. Since then, the research and application of traditional Chinese medicine technology have become the unique advantage of Liangmianzhen.
Two-sided needle paste equipment. Photo provided by the interview unit
3toothpaste factory is directly opened to Africa
"Since the feedback is so good, should we go out and let foreigners also see the magic of Chinese traditional Chinese medicine toothpaste?" Chen Guowu said that in the 1990s, the older generation of two-faced needles dared to be the first and decided to let the Chinese medicine toothpaste made by Liuzhou people go abroad. At that time, the factory was directly opened to Uganda, Africa, and planned to do a big fight in the local area. If you don’t know the language, you will find a translation. If you don’t know how to use toothpaste, you will teach it step by step. If you can’t get used to the local diet, you will grow vegetables by yourself... Guanguan is sad. Liangmianzhen quickly gained a lot of local "fans", and more and more local people accepted traditional Chinese medicine toothpaste made in Liuzhou. Although the factory was later evacuated for various reasons, Liangmianzhen has maintained close cooperation with Uganda for decades, and the local sales of Liangmianzhen Chinese medicine toothpaste reached millions every year.
Two-sided needle South Africa exhibition. Photo provided by the interview unit
In 2004, Liangmianzhen held a grand product launch conference in Hanoi, Vietnam. To this day, people who attended the press conference still remember the scene at that time.
participants recalled that the atmosphere at the press conference was very warm. The toothpaste produced in Liuzhou was able to hold a press conference in a most prosperous area of overseas countries. As a Chinese, I feel extremely proud and proud. "Made in Liuzhou" is well-known overseas.
4traveling across the ocean to care for "a good tooth"
0 years, Liangmianzhen has followed the national reform and opening up , constantly innovating and seeking change, improving quality and efficiency, and its products have been exported to Southeast Asia, and even across the ocean to countries and regions such as the United States, Japan, South Korea, and Africa. At present, Liangmianzhen has become one of the largest traditional Chinese medicine toothpaste manufacturers in the world. As the formula continues to be upgraded, the two-sided needle has also been adjusted in terms of smell and taste. The product has long been iterated to version 4.0 or even 5.0, which has both approachable best-selling models and high-end models with outstanding efficacy. Not only do Chinese people like to use it, but even many foreigners know that "a good tooth and two-face needles are used."
Liangmianzhen Production Base Central Control Room. Photo provided by the interview unit
"There is a Japanese friend who is a dealer in Singapore. Once, gum bleeding was bleeding, and he has never found a good method. Since he used the traditional Chinese medicine toothpaste of Liangmianzhen, he actually 'brushed' the bleeding gingivals. Every time he returned to China, he would stock up on a large box of traditional Chinese medicine toothpaste. Now he is our loyal overseas fan." Chen Guowu said that after years of persistence and the word-of-mouth effect, the reputation of the traditional Chinese medicine toothpaste of Liangmianzhen has been increasing in the hearts of foreigners.
In 2019, Liangmianzhen Company passed the official strict factory inspection of the US FDA. This is another commendable event on the road to the development of Liangmianzhen's international market, realizing what the older generation of Liangmianzhen people have always wanted to do but have never done.
Subsequently, Liangmianzhen gingival protection and hemostasis Chinese medicine toothpaste was successfully registered and registered with the US FDA and officially sold in the United States. This not only shows that Liangmianzhen's strength has been recognized by relevant authoritative institutions again, but also means that Liangmianzhen's Chinese medicine toothpaste will cross the mountains and seas and move towards a broader international market.
