article: Original by Dongchedi Li Shuaifei
[Original by Dongchedi Industry] Recently, the founder and CEO of Xiaomi , Lei Jun , expressed his views on social media. He believes that electric car is an consumer electronics product with intelligence, software and user experience as the core, and its market share will also be highly concentrated on top players.
Lei Jun expressed his views on social media
Lei Jun said that before entering the automotive industry, Xiaomi conducted very thorough research and had an in-depth understanding of electric vehicles. He believes that compared with fuel vehicles, the manufacturing threshold for electric vehicles has been greatly reduced, 30,000 parts have been highly modular, and the battery cost has also been reduced by 80% in the past decade, and there is still room for cost reduction in the future.
Therefore, Lei Jun believes that electric vehicles are a consumer electronic product with intelligence, software and user experience as the core. The essence of the automotive industry has also evolved from machinery to consumer electronics, and the market share of this industry will also be highly concentrated on the top players.
Lei Jun said that when the electric vehicle industry reaches its maturity stage, the world's top five brands will occupy more than 80% of the market share. Therefore, the only way Xiaomi can succeed is to enter the top five in the world and be able to ship 10 million cars every year. He also stressed that future competition will be very cruel.
Picture source: Lei Jun’s personal social media account
Dongchedi learned that in September, Lei Jun once said on social media that Tesla entered the electric vehicle industry many years earlier than Xiaomi, but Xiaomi did not miss the time window to enter the electric vehicle industry; the competition has just begun, and Xiaomi still has many opportunities.
It is worth mentioning that in a public speech in August, Lei Jun revealed that Xiaomi's car manufacturing progress exceeded expectations, and Xiaomi Auto is expected to be officially mass-produced in the first half of 2024; at the same time, he also said that Xiaomi's autonomous driving technology adopts a full-stack self-developed technology layout strategy, with the goal of entering the industry's first camp in 2024.
Picture source: Xiaomi official website
In addition, in the new book "Xiaomi Entrepreneurship Thoughts", Lei Jun also talked about some ideas of Xiaomi's automobile business. He said that as a newcomer, Xiaomi must first make a good car, a good car that can compete with all products at the same level. On the basis of ensuring this goal, then consider the subversive part.
