The European energy crisis is intensifying and the cold winter is approaching, and warm products made in China are becoming popular in Europe. Data provided by cross-border platform AliExpress shows that since October, the sales of pantyhose , similar to leggings, have achieved a month-on-month increase of 131%. The largest number of orders are from , the Netherlands, , women from Germany and France, who said they really like this "bare-legged artifact" from China.
The "bare leg artifact" displayed on the AliExpress web page
and the "bare leg artifact" also occupy the European cold winter market together. Also known as the "China Winter Eight-Piece Set", autumn clothes, autumn pants, flannel pajamas, hot water bags, hand warmers, heaters, electric blankets and turtleneck sweaters are also products such as autumn clothes, autumn pants, flannel pajamas, hot water bags, hand warmers, heaters, electric blankets and turtleneck sweaters. Rainbow Group, which mainly sells electric blankets, electric hand heaters and other series of household flexible heating devices, has achieved 7 daily limit increases in 12 trading days, attracting market attention.
Although electric blankets and electric heaters have low energy consumption and good heating effect, EU imported 1.4 million electric blankets from China in August alone, the use process still cannot escape the impact of energy crisis . Some analysts warn that Europe actually lacks energy, not electrical appliances, so the "vents" of electric blankets may only be short-term effects.
Clothing products that are not related to power consumption will be favored by Europeans for a longer time. Since October, sales of autumn clothes and underwear in Europe have increased by 246% month-on-month. Countries that have increased by more than three times include France, Germany, Poland, , Italy and the Netherlands, up 372%, 362%, 311%, 365% and 316% respectively from the previous month. In the video on October 3, French President Macron is no longer a shirt but a turtleneck sweater in a suit. French Economic Minister Bruno Le Maire also said that he will not be seen wearing a tie in the future, but will be wearing a round-neck sweater. Perhaps a suit and sweater will become the most fashionable outfit in Europe this winter.
French Economic Minister Bruno Lemaire posted a photo on his social account on September 27
Since the Ukrainian crisis escalated, the EU has followed the United States to impose multiple rounds of sanctions on Russia, which has led to the intensification of the tight energy supply in Europe. At the same time, as Russia's main pipeline for transporting natural gas to Europe, the explosion of "North Stream 1" has made the European energy crisis even worse. According to data from the London Intercontinental Exchange, at the end of September, the price of Dutch natural gas futures was 6 times that of the same period last year, and the cost of heating in Germany will also rise by 3 times. In addition, the cold winter in Europe this year is expected to be particularly long, and the high heating costs make it impossible for many European people to afford it.
China's " Warm Economy " crosses the ocean and enters the European market, relying on convenient transportation channels. In order to meet the international freight needs of heating products, Cainiao has launched the "European Heating" logistics line to provide multimodal logistics solutions covering sea, land and air, including first-time transportation, international customs clearance, overseas warehousing and terminal distribution, etc., taking into account international freight and cross-border e-commerce logistics. Taking electric blankets, autumn clothes and pants, and down jackets as examples, the $5 USD 10-day logistics product can be delivered to overseas consumers such as Spain and France in as soon as 7 days. This "green channel" can quickly deliver China's "warmth" to Europe.
Why is China's autumn clothes and pants that are popular with the "warm economy"? my country has always been a major textile country. After joining the WTO organization, the rising demand for foreign trade has driven the rapid development of the domestic textile industry and gradually became a world textile factory. After 30 years of rapid development, the textile industry has formed a world-class full industrial chain.
In China, Shandong is the province with the largest production capacity of basic yarns and fabrics in the textile industry. According to statistics, the production capacity of yarn in Binzhou, Shandong in 2021 will be 5.9049 million ingots, with a production capacity of 409,600 tons; the production capacity of cloth will be 15,237 units, with a production capacity of 766.43 million meters, both ranking first in the world. At the same time, Shandong has the largest "Qiujia Village" in the country - Yaojiapo Village. Yaojiapo Village, located at the foot of Taishan , can produce 60 million pairs of autumn pants a year. One out of every 3 autumn pants in the country comes from here and can be sold overseas.In recent years, Shandong textile enterprises have continuously strengthened technological innovation. New environmentally friendly materials such as warm infrared fabrics, polylactic fiber , lycel fiber have been used to make warm products. By increasing the technical content, a time of gross profit as low as a few cents will never be returned.
Yue Group Digital Spinning Production Line
This cold winter in Europe has made China's "warm economy". While domestic companies smelling the business opportunities of "eight-piece sets for winter", they need to strive to build a more influential Chinese brand, inject more technological innovation into their products, discover more environmentally friendly and low-carbon raw materials, etc., so that China's heating products export path will have quantity and quality.
Reporter: Yang Yeying
Planning: Qi Huaidong
