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What is the current situation and prospects of the treadmill market? Generally speaking, there are two main categories of treadmills according to their purpose: household treadmills and commercial treadmills. The raw materials of treadmills are mainly steel pipes, tracks, motors, etc. The upstream of the industry involves multiple industries such as steel, textiles, machinery, and electronics. The market supply is sufficient, and the prices of various raw materials have not fluctuated much in recent years. The downstream is mainly provided to consumers through brand stores, large supermarkets and e-commerce platforms.
Treadmill Industry Market Research
Now the concept of national fitness has been deeply rooted in people's hearts. In order to obtain a high-quality life, residents have started their own exercise path. With the improvement of living standards, fitness equipment products have gradually entered ordinary families, especially after the COVID-19 pandemic, more and more people are aware of the importance of home fitness. In 2020, the sales of home fitness equipment showed a rapid upward trend, and among many fitness equipment, treadmills are the most popular product by consumers.
Use home running to exercise at any time without being affected by outdoor weather. Today’s treadmill products have excellent shock absorption, which can protect users’ knees and ankles and provide an excellent sports experience. More importantly, at a time when the epidemic is normalized, treadmills can provide users with conditions for exercise at home to avoid the risks they may face when exercising in public.
Treadmills occupy 90% of the home fitness equipment market. Whether it is going to the gym to exercise or preparing to buy a fitness equipment at home, everyone will first think of treadmills. It can be said that the treadmill market has been big enough, so in consumers' perception of fitness equipment is equivalent to treadmills.
From the perspective of the domestic market, treadmills are an important part of my country's fitness equipment industry. While meeting domestic product needs, domestic enterprises have also undertaken large number of overseas market orders. Changes in the quantity of overseas orders have become one of the important factors that determine the total production of treadmills in my country. According to statistics, China's treadmill production in 2021 reached 20.08 million units, an increase of 1.258 million units compared with 2020, a year-on-year increase of 6.7%. With the advancement of technology, fitness equipment is not only used for basic exercise functions, but also has entertainment functions and intelligent detection functions, and the user experience of the product is constantly improving. For example, high-end treadmills are generally equipped with color screens for users to entertain, and have intelligent detection functions to monitor users' exercise status. Some products with higher intelligence can also analyze the rationality of users' fitness exercises based on accurately detecting and recording exercise data and give exercise suggestions. As one of the important production bases of treadmill products in the world, the steady growth of the domestic sales market and the expansion of overseas business will promote the development of my country's treadmill industry. Emerging consumer industries represented by
Sports industry will become the key industries cultivated in my country. In recent years, sports-related industries have received strong support from national policies. In 2025, the total scale of the sports industry will exceed 5 trillion yuan, becoming an important force in promoting the sustainable development of the economy and society. With the guidance and support of national industrial policies, China's sports industry has ushered in a historical opportunity for market-oriented development.
According to the "13th Five-Year Plan for Sports Development", the "13th Five-Year Plan for Sports Industry Development" and the " Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" issued by the State Council, it is estimated that by 2020, the total scale of China's sports industry will exceed 3 trillion yuan, and the added value of industry accounts for 1.0% of GDP. In 2025, the total scale of the sports industry will exceed 5 trillion yuan, becoming an important force in promoting the sustainable development of the economy and society.With the guidance and support of national industrial policies, China's sports industry has ushered in a historical opportunity for market-oriented development.
With the strengthening of people's awareness of health and the improvement of their own consumption capacity, indoor fitness equipment has been transmitted from developed countries to China and has received good attention and recognition. Treadmills have a considerable share in the fitness equipment market. In recent years, China's demand for treadmills has soared. In 2021, China's demand for treadmills reached 9.904 million units, an increase of 869,000 units from 2020, a year-on-year increase of 9.6%. It is estimated that China's demand for treadmills will reach 10.729 million units in 2022.
For more research and analysis of this industry, please refer to Zhiyanzhan Industry Research Institute "The Current Situation and Future Development Trends of the Global and China Treadmill Market". At the same time, Zhiyanzhan Industry Research Institute also provides solutions such as industrial big data, industrial research, policy research, industrial chain consultation, industrial map, industrial planning, park planning, , industrial investment promotion, IPO investment and feasibility research, IPO business and technology writing, IPO working paper consultation and other solutions.
