Zhiyanzhan Industry Research Institute focuses on China's industrial economic intelligence and research. Its main products and services currently provide include traditional and emerging industry research, business plans, feasibility studies, market research, special reports, customized reports, etc. It covers the fields of culture and sports, logistics and tourism, healthy elderly care, biomedicine , energy and chemical industry, equipment manufacturing, automobile electronics, agriculture, forestry, animal husbandry and fishery, and also conducts in-depth research on emerging fields such as smart cities, smart life, smart manufacturing, new energy, new materials, new consumption, new finance, artificial intelligence , " Internet + " and other emerging fields.
browser is a software that can be used to search for any knowledge and learn about real-time news. Well-known browser brands include Google , Baidu , 360, QQ, Firefox, etc.
browser usually consists of seven modules: user interface, browser engine, rendering engine, network, JS interpreter, UI backend, data persistent storage, etc. Its kernel is generally considered to be a rendering engine, usually refers to an interface used to parse DOM documents and CSS rules and type content into the browser to display styles. What is the current status of the browser industry in
?
At present, the browsers that are most used by the world are Google Chrome , Safari browser, Edge browser , Firefox browser and Opera browser. Among them, Google Chrome leads the global desktop browser market with a market share of 65.38%, and is a well-deserved browser overlord.
In 2021, the market size of China's mobile browsers was about 730 million people, and the overall user scale showed an upward trend, but the growth was gradually slowing down. QQ browser and UC browser are the mainstream in the mobile browser market. Browser industry analysis data shows that UC browser and QQ browser have high user activity, with monthly active users accounting for 62.2% and 52.4% respectively, which is a big gap with other browsers.
Day Eye Check shows that as of May 17, there were 218 existing companies covering browsers in China's business. However, overall, the Chinese browser market is characterized by multiple blooms and small scale.
From the perspective of business model, QQ browser and UC browser are both content comprehensive platforms. After comparing the two, it is found that the function overlaps more frequently. Most consumers will have a fixed browser, and only a few consumers need to download multiple browsers for various reasons. Although the
browser itself does not have much commercial value, it is the most basic Internet portal and can guide traffic to various ports. In addition, since its inception, browsers have also mastered some profitable methods in the process of continuous evolution. For example, placing advertisements, using search engine algorithms to attract merchants to perform search engine optimization, etc. However, it is precisely because of the abundant means of monetization of traffic that consumers' tendencies become increasingly clear. Analysis of the future development of the
browser industry
browser has gradually developed into a productivity tool from the earliest access to websites, video games, etc., carrying the operation of corporate collaborative offices, work order management and other systems, and has evolved into an important "entry" for government and enterprise office scenarios. At present, many domestic companies have bound services, applications and other aspects with IE browser . At the same time, for domestic users, many websites such as exams, banks, and finance that were originally adapted to IE browser are also incompatible with other browsers. After the IE browser is removed, these problems need to be solved.
If domestic browsers want to gain market, they should make efforts in both technology and business models. "my country has a huge Internet user base, and the industry needs to build a unified browser standard. If you want to obtain a traffic portal, companies still need to work hard on the research and development of core technologies, and do not blindly pursue commercialization, so that the purpose of developing browsers will return to the product itself.
For more research and analysis of this industry, please refer to Zhiyanzhan Industry Research Institute "China Browser Industry Market Panoramic Research and Development Prospects Forecast Report". At the same time, Zhiyanzhan Industry Research Institute also provides solutions such as industrial big data, industrial research, policy research, industrial chain consultation, industrial map, industrial planning, park planning, , industrial investment promotion, IPO investment and feasibility research, IPO business and technology writing, IPO working paper consultation and other solutions.
