The recent hot Haix Technology is not very lethal. Haitian has been announced many times, and the industry supports it. CCTV People's Daily hot comments are both in favor and against it. Because there are too many criticisms, people are worried that everyone will lose their integrity in domestic products, and if there are too few criticisms, they are afraid that some domestic industries will not be afraid of laws and regulations. No matter what, just when everyone thought Haitian was about to fail and thought he was a victim, not only did they not receive any impact, but they also took advantage of the heat and harvested a wave, which was in the atmosphere.
First of all, Haitian soy sauce is actually a listed product and is a member of Haitian Flavor Industry. The stocks can reflect the degree of impact. Below is the analysis chart of its stock price
It can be seen that although the Xinjifei incident occurred, the stock was generally stable and even slightly rising during this event. At the beginning of the month, it was nearly 77 yuan, while at the end of the yuan, it was nearly 83 yuan, so it cannot be said that Hex must have had a negative impact. On the contrary, I believe that Haitian Flavor Industry is also a beneficiary of it through traffic.
Second, let’s look at the sales of Xiahaitian soy sauce in the market. The following information comes from Pinduoduo and Duoduo Maicai. It can be seen that the sales volume is still relatively large.
This should make many viewers who are unfair to Haitian breathe a sigh of relief. However, I still want to analyze why Haitian Flavor Industry has not been impacted, but can also sell well with traffic.
First of all, I think the first reason is that the Chinese people are kind and simple.
Or the people actually have very low requirements for Chinese companies. As long as they are not illegal or have health problems, Chinese people are still very friendly to companies. For example, the domestic milk product industries such as Mengniu and Yili used to have many problems. Now the Chinese people still choose to believe them. However, Haitian Soy Sauce does not have health problems, and most ordinary people cannot say boycott it. Therefore, it is actually very simple to do business in China. As long as you do not really have problems with the health of the people, if you take a 100-step approach, even if you have double standards, even if you use inferior products as good products, Chinese people will still be willing to accept you. This is the first reason, the kindness and simplicity of the Chinese people. The second reason for
is that I think the company has no direct fault.
Just like many netizens say unfair to Haitian, Haitian has additives and no additives, and people can have their own choices. It does not violate laws and regulations, and more importantly, the people have not had any real health problems with their food. At the same time, Haitian has also donated many times since the outbreak of the epidemic, such as Chengdu Red Cross Society and Zhongnanshan Foundation donated 3 million and 10 million respectively. Haitian has no direct and obvious problem. It is the fundamental reason why he can stand firm in this storm and even win a group of people to speak out for him, even if Haitian himself has participated in the formulation of industry standards. If soy sauce really has health problems, additives like melamine must not be debated, and Haitian will inevitably be defeated.
In fact, Xin Jifei's actions are still very popular with everyone. Not only does the video have a good effect, it also urges domestic related companies to a certain extent. As Xin Jifei said, there is no need to recharge him or something, just do the product well. It is precisely this urging that we believe that Chinese companies will develop more and more, industry standards will become more and more friendly, and the product will become more and more friendly.
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