This afternoon, MAG Xiebai Group released a set of sales data - Hangzhou Building birthday celebration hit 400 million yuan in sales in 3 days. Many people exclaimed: "Hangzhou people are too strong in purchasing power."
screenshot from MAG Xiebai Group
But in July this year, Central Bank released data showing that RMB deposits increased by 18.82 trillion yuan in the first half of this year, of which household deposits increased by 10.33 trillion yuan, an increase of 2.88 trillion yuan from 7.45 trillion yuan in the same period last year, setting a record high. This also means that in the past six months, an average of about 56.1 billion yuan of deposits were deposited in the bank every day, and an average of 40 yuan per person was deposited per day.
, such numbers as
, made many "experts" unable to help but analyze: "Why don't the people like to spend money?"
However, this set of sales data in Hangzhou Building seems to confirm the rising consumption desire of Hangzhou people. Who is "buy, buy, buy"? What did you buy again? Qianjiang Evening News·Hours News reporter chatted with several consumers around him.
Forced savings do not delay buying and buying buying
"Seeing the discount is to save money"
Ms. Hu was once a "moonlight" white-collar worker. When opening a new restaurant in Hangzhou, you always have to check in as soon as possible. A certain brand is also keen to queue up to buy new products. Sometimes it will overdraw its credit card limit and consume ahead of time. The change happened at the beginning of this year.
"During the Chinese New Year, my mother gave me 100,000 yuan and asked me to learn stock trading. I made more than 10,000 yuan in the first month. Later, the stock market fell to 2,800 points, and my stock loss reached 45%, and I was completely cut in anger." Ms. Hu sighed that those days of losing thousands of days made her afraid to spend money randomly. "As soon as the monthly salary arrives, I force myself to save 5,000 first. From March to now, I have saved more than 30,000 yuan. I think it is quite fulfilling."
This time, Ms. Hu bought herself a pair of loafers of a certain Italian brand for her. "The original price was 6,400 yuan. I couldn't help but stay in my shopping cart for a month. I originally wanted to buy it in installments with interest-free, but later I saw the event in Hangzhou Building, which could be rebate by 10%, which is equivalent to more than 600 yuan cheaper. I decided to do it."
In Ms. Hu's opinion, restraining consumption is not to not buy, but to spend the money on the blade. Ms. Hu also shared her "money-saving tips": "When I encounter something that I want to place an order, I will first add it to my favorites for a week to a month before calming down. If I still have the urge to buy after a while, then I will no longer hesitate to take it down."
Ms. Hu said that this method allows 90% of the things in her shopping list to eventually be deleted, and as long as the remaining 10% is priced at a reasonable price, Ms. Hu will still let herself feel the fun of "buy, buy, buy".
"Saving money does not delay my consumption. On the contrary, I think saving money is also for better consumption." In Ms. Hu's opinion, although her desire to consume material things is much lower than before, as long as she encounters shopping malls and online activities, "Seizing the right opportunity to see the discounts is to save money in disguise, and she can even save 'small money' to buy 'big items', saving money will become more motivated."
moved from the live broadcast room to offline consumption
"No more gifts, no discounts are available "
"This time I bought more than 10,000 cosmetics and skin care products, and it feels more cost-effective offline." Zhiling was once keen on buying and buying in the live broadcast room. Later, I found that the formal outfits bought at the original price were cost-effective, but it was easy to use them in the validity period and lead to waste: "After all, girls are born to like freshness and like to buy various brands. They have to change them every once in a while. Later, I found that they bought too many and couldn't use them at all."
Although she hasn't bought skin care products for more than half a year, Zhiling, who just "swept through" the Hangzhou Building, admitted: "No matter how many gifts you give, they won't be discounted directly!"
screenshot from Hangzhou Building Shopping City
Zhiling told reporters that many of her commonly used beauty brands participate in the consumption rebate of 20%. "Get 200 for every 1000 yuan, and 400 for every 2000 yuan. You can buy other formal outfits directly."Zhiling said that the brand cabinet sister would help her figure out how to place an order more cost-effective, and she didn't even have to use her own brains: "There are also many samples, and it can be said that it is very cost-effective to add some bank and points activities. "
Screenshot from Hangzhou Building Shopping City
According to Zhiling's observation, many clothing brands have a 10% discount on rebate, "The activity is still relatively strong, which is the most intuitive reason to stimulate everyone's concentrated consumption. "
Reporter Observation +
Although the epidemic is spreading more and the returns of stocks and funds are not as expected, increasing consumers' willingness to save, most consumers have not directly downgraded consumption - "If you should buy, you have to buy" is a true portrayal of many consumers. However, when it comes to consumption, many consumers bluntly say that they will be more rational than before.
Judging from the sales review of Hangzhou Building in the past three days, it is a powerful event, "a unique one "The rare luxury products and rich theme activities are superimposed effects that stimulate consumers' concentrated consumption. How to make consumers "willful" spend their money? This is a "promoting consumption" proposition that merchants and financial institutions are worth thinking about.
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