Seeing Gome responding to the news that "descending wages is a helpless move, and the operation will be made up for it." I remembered a passage I saw recently:
Gome Huang Guangyu was imprisoned for 13 years, and Suning Boss Zhang has been tossing for 13 years and has almost lost the company. Boss Huang's wife lie down on her face to protect the company and wait for Huang Guangyu, which became the Gome myth of "winning" among the two giants who have been confronting each other for many years.
As a result, Boss Huang has made great efforts in the past year. The company's market value has evaporated by 80 billion yuan, and its stock price has dropped from 2 yuan to 2 cents. Currently, cash flow is tight, and it seems that people with the same path are the same as standing and lying down.
The momentum creates a hero, but the momentum is gone. Trouble is faster than lying down and dying.
On the afternoon of September 26, in response to media reports, Gome failed to pay August wages to employees on time, and its company's debt and cash flow crisis has seriously affected daily operations. Gome responded, "The company deeply apologized for its helpless move." Gome said that Gome has encountered unprecedented difficulties and severe challenges, and high operating costs are the heaviest burden at present, and the company's cash flow is under obvious pressure. In order to ensure the normal operation of the company, the company did make temporary and emergency adjustments to the payment of compensation this month. At the same time, the company does not rule out that it will continue to implement the staff reduction plan to further reduce operating costs.
"Zengguang Xianwen" says: "Gold goes away and becomes iron, and iron comes like gold." Why is it difficult to avoid making money by luck in many cases? Because the time and momentum are changing, luck has gone.
standardized goods produced in industrialization can be sold through the Internet. So many physical stores with very expensive rents cannot compete with the Internet. Instead of standardized things, there is still some room for tricks.
In the past few days, how much should a corn be sold for? It has made it so lively that all the methods in the traditional sales field have been used:
- price war.
also does live streaming and selling goods Simba said that it is too expensive to choose a corn for 6 yuan, and a corn purchase price is only 0.7 yuan... This is actually the traditional way of playing price war, which is to desperately kill competitors by relying on low prices;
- go to the middleman.
Oriental Zhenxuan’s corn supplier Northeastern Sao came forward and said: The same corn is sold at Dong Yuhui’s live broadcast room for 6 yuan, and it only costs 3.6 yuan per piece for your own store.
In theory, if Oriental Selection did not sign an exclusive agency agreement with Northeast Ground Sao Company, and at the same time, Northeast Ground Sao’s corn did not have the technical investment of Oriental Selection. The Nong Sao Company, which originally belonged to the front-end sales company, could also sell according to its own brand. However, it would also indirectly leak the lowest price of cooperation between the two parties. This is not a matter of inappropriateness, but is suspected of leaking commercial secrets. After all, sales companies, purchase channels and cost prices are all in the category of trade secrets.
However, the popular Oriental Selection probably won't pursue legal responsibility. It's nothing else. Sales companies have been open business since ancient times. If they can avoid grudges, they cannot make grudges and cause trouble.
But the problem is that this stir-frying has caused great damage to the farmers who grow corn. Corn is the market driven by the power of the brand. Without the cultural injection of Oriental Selection, can there really be such a large market demand? All corn has been removed from the shelves of Oriental Selection. Without the spread of Oriental Selection, will netizens still have such a big obsession with corn?
The price war ended with a situation of losing more. In the end, there seemed to be no winner in the farmers, Simba, the Governor's wife, and the Oriental Selection, all of them were paying for the low price. However, Oriental Selection is the biological son of a listed company New Oriental . They have financing channels, so giving up such a small product will have the least impact on it.
In the face of capital and new technologies, traditional commercial means have obviously failed.
Originally, the capital model is to buy out all local corn first, then calculate the cost, and then price it reasonably based on the cost.
Next, Oriental Selection may set off another wave of sweet potato craze, but this time, will Oriental Selection ask Northeast Agricultural Sister-in-law to cooperate with it again? Even if you find other suppliers to cooperate, will it still be the cooperation model of Northeast Agricultural Sister-in-law? The power of capital can be completely like the cooperation model between Apple mobile phones and Foxconn foundry. Foxconn's production cost is so low, so it is impossible to stand up and sell its own brand, Apple mobile phones of the same quality, right?
So, from Gome Suning to Oriental’s selection of corn costs, the sales end has changed. This time, the culturally-rich brand nurtured by capital, is a good thing. The new business logic formed by culture may be more resilient.
