This year's JD Double 11 event has officially started registration. The registration time for ends until October 18 . The Double 11 event time is from October 20 to November 13, and lasts for 25 days. The entire activity rhythm is grass planting period, pre-sale/warm-up period, good start, category scenario period, and peak period.
This year, JD.com has added a new grass planting period. Starting from October, the grass planting period has begun to be entered, and merchants have begun to store water in activities and prepare for water storage of traffic pools through content marketing inside and outside the site. During the warm-up period, you need to prepare for pre-sale hot products and attract more traffic through new products. During the good start, the peak of traffic conversion in the entire store was entered, and the category scenario period began to significantly undertake Double 11 traffic and make special instant sales. The peak period is the explosion of all categories, achieving continuous conversion of stores.
From the perspective of gameplay, this year's Double 11, JD.com will carry out a new round of upgrades to the three major copyrights of live broadcast, short videos, and graphics. Through the new traffic operation rules built, it has increased resource support for merchants. uses a new content ecosystem to help merchants explode on Double 11 and achieve synergistic growth in product efficiency.
In terms of live broadcast, "JD Flash Broadcast", "President Price", "Industry Live Day", "11.11 Super Qualifying Competition", and "City LIVE Life Festival" five major gameplay , taking turns to allow more platforms to join merchants to increase exposure and live broadcast conversion rate.
Among them, "JD Flash Broadcast" is the core gameplay. During the prime time of live broadcasts from 8:00 to 24:00 every night during the event, a limited-time flash broadcast will be enabled. In addition, a "good start to be super flash broadcast day" and "climax super flash broadcast day" will be created, and super benefits will be subsidized with millions of platforms such as white strip interest-free, red envelope rain, and coupons to stimulate and benefit consumers and drive store traffic conversion for platform merchants.
For small and medium-sized merchants, the platform has created the "11.11 qualifying competition" this year. Merchants across the region can compete for . Through the "hourly list", based on the data performance and competition in the live broadcast room that day, they will be on the list with real-time feeding, phased feeding, and post-match feeding, so that merchants can obtain more activity traffic and improve store transactions and conversion rates.
In terms of short video gameplay, this year JD.com will use the "Topic Challenge" gameplay to stimulate the emotional resonance between consumers and store merchants . In terms of presentation, the platform will launch more than 50 topic challenges, and the full amount of video content is presented in the form of aggregation of topic content, matching the exclusive traffic exposure of search, recommendation, and shopping on the content side, allowing consumers to perceive the topic atmosphere of the promotion event, increasing the exposure of the store, and stimulating consumers to place orders.
For merchants, Double 11 is the highest peak of traffic throughout the year, and the traffic and resource support provided by the platform is also the largest in the year, so merchants should not miss it on Double 11.
registration time is less than a month away. How can merchants who have not yet settled in JD.com quickly open stores and catch up with Double 11 this year?
Many merchants may not be clear about the platform's entry conditions and application process, which may affect the entry efficiency, and blind operations may also directly lead to entry failure. Therefore, before Double 11, merchants who need to settle in JD.com can contact Zhizhou as soon as possible. We help merchants quickly connect with information, operate in, open stores quickly, enter the preparation stage of Double 11, and achieve explosive business growth through the event potential energy of Double 11.
