Cross-border e-commerce overseas shopping warehouse and bonded display experience store.
Cross-border e-commerce not only allows companies to transport goods around the world, but also allows ordinary people to obtain global high-quality products at the touch of a finger. With the rapid development of the cross-border e-commerce industry, more and more traditional manufacturing companies have joined this track. In the past two years alone, the number of online transformation companies in our city has exceeded 2,000. In order to better reach consumers, innovative sales methods represented by the "live streaming + e-commerce" and "online ordering + offline display" models have emerged in the cross-border e-commerce industry, bringing more new experiences to consumers.
With the rise of cross-border e-commerce, consumers around the world seem to have entered a "super shopping city". The electronic shelves in the shopping city are filled with products such as musical instruments, bicycles, and outdoor equipment produced in Tianjin. More and more " "Made in Tianjin" takes advantage of the trend to go overseas. On the other hand, overseas high-quality cosmetics, maternal and infant products, nutritional health products, etc. are continuously entering thousands of domestic households to meet people's needs for consumption upgrades. These factors continue to promote the development of Tianjin’s cross-border e-commerce industry. According to data from the Municipal Commerce Bureau, the city’s cross-border e-commerce import and export volume reached 14.55 billion yuan last year, a year-on-year increase of 134.68%, of which B2B exports were 9.675 billion yuan, a year-on-year increase of 7 times. From January to July this year, our city’s cross-border e-commerce import and export volume reached 7.33 billion yuan. Under the repeated disturbances of the epidemic, our city's cross-border e-commerce industry has withstood the pressure and used industrial parks as carriers to accelerate the development of innovative models such as live streaming e-commerce and cross-border experience stores, bringing people more "buy global" and "sell global "The new experience of has also become an important driving force for the coordinated development of in Beijing, Tianjin and Hebei.
Traditional enterprises "sell globally" online
Lao Guo, who is in the glassware business, once had two things to worry about. First, the company's glassware export business is not as good as before. It used to have sales revenue of 60 million yuan per year, but last year it plummeted to more than 30 million yuan; secondly, it used to be just production and didn't understand operations, so it was difficult for cross-border e-commerce. Completely "confused". “We used to receive a lot of OEM orders, but now we want to build our own brand through cross-border e-commerce,” he said.
Not long ago, Lao Guo found the operation team of Tianjin Cross-border E-commerce Demonstration Park (Binhai High-tech Zone) and Tianjin Open University Cross-border E-commerce Industrial Park (hereinafter referred to as the "High-tech Zone Park") and asked them to assist him in the early stage. Cross-border e-commerce business. "Cross-border e-commerce has a long industrial chain and many intermediate links, involving logistics, payment, overseas warehouses and many other links in both domestic and foreign markets. It is difficult for us to complete the whole chain business independently." Lao Guo said, through the high-tech zone park Professional services, the company's recent monthly sales revenue is close to 100,000 yuan, although the business volume is not large, but at least it has started. Nowadays, Lao Guo's two worries are being resolved. The company has recently been discussing increasing traffic promotion and diverting traffic through multiple channels to increase sales and allow products to reach more global customers.
In Tianjin, there are many manufacturing companies like Lao Guo that have turned to cross-border e-commerce. It is understood that in the past two years, the number of online transformation companies in our city has exceeded 2,000, basically covering foreign trade advantageous industries such as building materials, bicycles, carpets, and hardware tools. Like Lao Guo, many companies have strong demand for cross-border e-commerce business knowledge and skills training. Against this background, cross-border e-commerce demonstration parks emerged as the times require, integrating industry training, employment internships, business incubation, shared offices, industrial services and other functions.
On August 19, in the office of the High-tech Zone Park, more than 10 staff members stared at the computer screen, switching between different platforms using English, German , French , etc., and the keyboard made a "click, click, click" sound. The other end of the network is connected to relevant merchants from the United States, the United Kingdom, Germany, France, Australia, Italy and many other countries.
"We have 64 companies settled in the park, of which 70% are from Beijing, Tianjin and Hebei. Since the opening of the park, the cumulative cross-border e-commerce transaction volume has reached 740 million yuan. Currently, the top sales are mainly furniture, home furnishings, outdoor fitness, and pets. supplies."Sun Bowen, general manager of the High-tech Zone Park, told reporters that there are both young entrepreneurial college students and middle-aged people from production or trading enterprises who come to the park for development. They come here to learn comprehensive skills such as operation and promotion.
"From goods From agency to cross-border e-commerce, the span is huge. For example, decisions such as which products to sell, which colors and specifications are more in line with market demand cannot be decided on the head, and need to be predicted using digital means. "Mr. Su, a cross-border e-commerce businessman who has done international cargo agency business, said frankly that the Hi-tech Zone Park used big data to help the company carry out intelligent product selection, and finally positioned it on pet products. In the past few days, the company has recently shipped 2 standard containers , pet products with a total value of more than 200,000 yuan are waiting for sale in overseas warehouses in the United States. According to industry insiders, "The profit margin of overseas orders is relatively considerable. It is no problem to reach 20% for many products, and some segmented products can reach 40%." .
Live broadcast e-commerce suddenly emerged
Open the mobile live broadcast software and tear open the packaging of beauty products. There are not many words in the live broadcast room. There are only crisp sounds made by fingertips tapping the toner glass bottle and the shell of the powder cream can. This is an immersive makeup live broadcast. Many of the cosmetics Yangyang uses come from Tianjin. The Free Trade Global Shopping Overseas Flagship Store in the Municipal Cross-Border E-Commerce Demonstration Park (Economic Development Zone) (hereinafter referred to as the “Economic Development Zone Park”)
“With the help of live broadcasts by anchors, the free trade in the Economic Development Zone Park Global Gou's overseas flagship store has been in operation for just five months. Its live streaming sales have ranked sixth among Douyin cross-border e-commerce companies. It is the only overseas flagship store in the northern region that ranks among the top 10. "Zhang Yihai, chairman of Yujiapu Global Shopping Cross-border Trade Comprehensive Service Co., Ltd., told reporters that the Tianjin Douyin Live Ecological Industrial Park and the Cross-border E-Commerce Demonstration Park (Economic Development Zone) have gradually realized the linkage of the two parks, providing services for enterprises in the area. Provide a full range of digital live broadcast services.
How can overseas products introduced by cross-border e-commerce reach consumers faster? The help of live broadcast e-commerce is indispensable. By reconstructing the relationship between "people", "goods" and "market", the live broadcast economy has emerged. Deputy Director of the Committee Zhou Qing said that in the first half of this year, various live streaming organizations in the region cooperated with about 46,000 network experts and more than 380 online merchants, with half-year revenue reaching 630 million yuan.
Riding on the trend of live streaming e-commerce, Tianjin local brands. Positive acceleration Going overseas. At present, many well-known Tianjin brand companies such as Yumeijing, Zhengxingde, Lida Cereals and Oils, Jinnong Boutique, and Luhua Sea Salt have reached business cooperation with Tianjin Douyin Live Broadcast Ecological Industrial Park. E-commerce, Yu Meijing Douyin’s e-commerce mother and baby category has ranked first for seven consecutive months, with average monthly online sales of 1.5 million yuan; Lida Cereals and Oils has promoted 7 products to Douyin’s popular list through live broadcasts.
| New model. Bring new experience
Cross-border e-commerce not only allows companies to transport goods around the world, but also allows ordinary people to access high-quality global products with just a few clicks. Innovative sales methods represented by the "online ordering + offline display" model continue to emerge, bringing consumers More new bodies
In a few days, the cross-border e-commerce O2O (online and offline integration) experience center located in the Aegean Mall in Binhai New District will be officially opened. There are more than 200 kinds of products on the new store, including general trade. imported Drinks, food, as well as beauty, health care products, maternal and infant products and other popular cross-border e-commerce categories are available. “The experience center is currently in trial operation, and many consumers from Beijing, Tianjin and Hebei come here. Customers can select goods on site and buy and sell goods online at the same time. For orders, you can get the goods on site in as little as 1 hour. "Zhang Situo, general manager of Kuomaotong Trading Co., Ltd. in Sino-Singapore Tianjin Eco-City, said, "We have two delivery times each day in the morning and afternoon. Customers can pick up the goods in the store after shopping in the mall, which is more convenient. ”
In recent years, cross-border e-commerce bonded display experience stores have gradually become an innovative model for the development of new foreign trade formats. In the cross-border e-commerce bonded display experience stores in Tianjin Port Bonded Zone , Dongjiang Comprehensive Bonded Zone and other areas, consumers Everyone can experience the convenience of "buying the world" under the new model of "front store and back warehouse".
The reporter noticed that in Tianjin’s cross-border e-commerce industry, Tianjin Port Free Trade Zone has always been in a leading position. Taking cross-border e-commerce imports as an example, last year, the total order volume and transaction volume of cross-border e-commerce imports in the bonded zone accounted for more than 80% of the city's total. From January to June this year, the total number of cross-border e-commerce import orders in the bonded zone reached 11.1093 million, a year-on-year increase of 3.08%; the total transaction volume reached 1.797 billion yuan, a year-on-year increase of 2.86%. “At present, the main operation mode of cross-border e-commerce import in the bonded zone is online shopping bonded import, and the business areas are concentrated in the airport and seaport areas. The airport area is dominated by Tmall International and Vipshop, and the seaport area is dominated by JD Global Shopping. "These domestic e-commerce giants all have logistics import distribution bonded warehousing centers in the north and north China areas in the bonded area," said the relevant person in charge of the Tianjin Port Free Trade Zone Management Committee.
Generally speaking, since 2015, our city has been approved as a national cross-border trade e-commerce service pilot, a cross-border e-commerce comprehensive pilot zone, and the first batch of cross-border e-commerce B2B export supervision pilots, and has successively formed a series of pioneering Experimental policies, and the cross-border e-commerce industry is also developing and upgrading from the distribution and low-price model to the direction of high-quality products and branding.
The relevant person in charge of the Municipal Commerce Bureau stated that our city will focus on promoting the construction of the Tianjin Cross-border E-Commerce Comprehensive Pilot Zone in China and continue to accumulate replicable and promoteable experience in institutional innovation, industrial development, ecological construction, innovation and entrepreneurship, etc. Using the industrial park as a carrier, we will build a strong cross-border e-commerce industrial ecology, implement the "Industrial Belt Support Plan" in depth, connect Tianjin's advantageous industrial resources with cross-border e-commerce platforms, sellers, and high-quality service resources in the park, and help industry-led enterprises go overseas as a team. . At the same time, in terms of import, we will continue to encourage innovation in business models, open more cross-border experience stores in central urban areas, major consumer districts and scenic spots, form a number of cross-border e-commerce live broadcast bases, and strive to create high-quality cross-border e-commerce in the north. Develop Highlands.
Source: Tianjin Daily
