Since July 7, the Changsha Meteorological Observatory has issued high temperature warnings for eight consecutive days. The highest temperature in central and northern Hunan has reached 39 degrees. Changsha and other places have achieved "full attendance" for high temperatures for a week.
High temperature has changed people's lives, and hot economic consumer goods have doubled their growth. Blowing in the air conditioner, sticking on ice stickers, and eating popsicles have become the norm in the city. Data from the retail platform Meituan shows that since July, the platform’s search volume for “cooling down” has increased by 220% year-on-year. Changsha's Huoxiang Zhengqi Water order volume increased by 96% year-on-year, exceeding the national average, and edible ice sales increased by 125% year-on-year.
This summer, Changsha people’s need for “rapid cooling” is more urgent than in previous years.
The demand for refreshments is "extremely urgent", and Changsha's takeout sales of refreshments have doubled
This summer, a large number of consumers have begun to turn their attention to online platforms. Through instant retail, they can enjoy "takeaways" within 30 minutes without leaving home. Cool off the heat.”
Meituan data shows that since July, sales of ice stickers on the platform have increased by more than 140% year-on-year, and sales of refreshing products have become popular. Taking Changsha as an example, the instant retail sales of edible ice increased by 125% year-on-year, and the sales of Huoxiang Zhengqi water increased by 96% year-on-year. These "heat-relieving artifacts" ushered in a doubling of sales.
Chewing ice cubes, drinking ice water, and Huoxiang Zhengqi Liquid are a must-have when going out. More and more consumers are fully equipped to deal with high temperatures.
Meituan data shows that since July, sales of mobile phone radiators and mobile phone cooling patches have surged nationwide, with sales of radiators increasing by 583% year-on-year.
"Other people's lives are given by air conditioners, but my life is given by air conditioner remote control . Others can wait, but heat cannot wait!" Since July, in response to the emergency situation of not being able to find the air conditioner remote control, more than 17,000 consumers placed orders for universal air conditioner remote control through Meituan. Among the notes on these takeout orders, "urgent" and "quick" became the most frequent words. A consumer said in the note: "Human life is at stake, I hope it can be delivered within 20 minutes."
Under high temperatures, netizens complained about "taking showers three times a day" and "going out for two minutes and sweating for two hours." The frequency of "showers" in many cities increased significantly, driving the sales of instant retail toiletries to increase by 79% year-on-year.
Takeaways are used as express delivery, and sales of Changsha's car-mounted mini refrigerator have doubled
In addition to daily necessities and fast-moving consumer goods, hot weather has also driven a sales boom in home appliances such as air conditioners and refrigerators.
data shows that since July, the sales of air cooler and air conditioner fan on the Meituan platform have increased by more than 370% year-on-year. "It's been so boring at night recently. It takes at least two or three days to buy electrical appliances online. I really can't stand it anymore." A consumer said that the air conditioner in his newly rented house was aging and the cooling capacity was reduced. He placed an order through a takeout platform on his way to get off work. An air conditioning fan was just delivered when I got home.
In addition to regular summer products such as air coolers and air-conditioning fans, sales of small appliances such as car refrigerators have also increased rapidly since this year. Meituan data shows that as of the evening of the 14th, the sales of car refrigerators on the platform have exceeded 500,000 units. Among them, the sales of car mini refrigerators in Changsha increased by 92% year-on-year, higher than the national average.
Regarding the recent outbreak of high-temperature demand, Ma Cong, head of consumption on the Meituan platform, told reporters that under extreme high temperatures, consumers’ home needs have increased significantly, and their requirements for delivery time are getting higher and higher. Instant retail relies on local supply, through offline physical stores within 5 kilometers of consumers, and a 30-minute instant delivery system to meet users' immediate and diverse needs for refreshing consumption. Currently, the platform is further strengthening the supply efficiency of related products, hoping to solve the "urgent needs" for more users.
Xiaoxiang Morning News reporter Li Shu and intern Qin Yun
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