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United Nations Global Outstanding Women Award Lu Yabo, graduated from Shanghai Huangpu District University of Technology, now serves as Shanghai Jin Jiaying Chairman of Industrial Co., Ltd., Chairman of Shanghai Jinjiaying Investment Management Co., Ltd., Chairman of Shanghai Jinjiaying Household Products Co., Ltd. On March 12, 2019, the 63rd United Nations Conference on Women in New York awarded the World Outstanding Women Award to Jin Jiaying's licensee Lu Yabo and gave a keynote speech. Jin Jiaying Silk Tribute won the gold medal in the department store category of the 2021 Panama Pacific World (International) Expo. Shanghai Jinjiaying Industrial Company won the 2021 National Commercial Science and Technology Innovation Enterprise, becoming the only company in the silk quilt industry to win this honor. In 2022, Jin Jiaying officially entered the national-level government procurement professional website-China Government Procurement Network.
"I am Lu Yabo, the founder of Jin Jiaying. We specialize in making silk quilts.
"If you fake it, you will lose 100 million", "It's a lot of money" and "the inside and outside are the same". For 24 years, "Silly" persisted.
became the first in 2018. The designated supplier of derivative products of the International Import Expo (the only designated supplier of silk products). In 2019, founder Lu Yabo was awarded the " Global Outstanding Women Award" by the United Nations Conference on Women. In the same year, Jin Jiaying won the "International Industry Impact" award by the In 2021, Jin Jiaying won the " Panama Pacific International Expo Gold Medal". Lu Yabo and Jin Jiaying have used their 24 years of ingenuity to promote China's silk culture, and have proven to the world time and time again: We in China not only have good products, but we Chinese also value integrity! In 2008, Jin Jiaying Silk Tribute Won the Happy Shopping Most Classic Product Award; In 2008, Jinjiaying Silk Tribute won the Best Sales Award from Jiajia Shopping; From 2008 to 2019, Jinjiaying Silk Tribute won the Oriental Shopping Annual Outstanding Supplier Award, Oriental Shopping Sales Outstanding Contribution Award, Customer Satisfaction Award; In 2011, Jin Jiaying was honored to be selected as the first CCTV China Television Shopping All-Star Product; In 2014, Jin Jiaying won the Oriental Shopping Ten Years Award... 8 The first brand of TV shopping home textiles Jin Jiaying was founded in 1998 and settled in Oriental Shopping in 2003. Later, it successively entered major TV shopping malls across the country, especially on March 15th, the International Consumer Rights Day. Every year, Jin Jiaying is invited to do a program on the TV station on this day. The secret behind everything is just four words - excellent quality.
The 11th Global New E-commerce Expo and the 3rd China (Hangzhou) Short Video and Live Broadcast Industry Summit were grandly held on the 29th at Hangzhou International Expo Center . It was organized by the Short Video and Live Broadcast Culture Committee of the Chinese Culture Promotion Association, Hangzhou E-Commerce Association and Hangzhou Zheyan Exhibition Co., Ltd. co-organized the theme of integrity, win-win, and new ecology. Heavyweight guests from leading organizations in the short video and live broadcast industry participated in the forum's keynote speeches. In the current epidemic situation, strict regulations In the context of prevention and control, let’s discuss how to operate with integrity, win-win cooperation, iterative upgrades, and jointly build a new healthy ecology of short videos and live broadcasts.
The short video and live broadcast industry, as a new business format, has played an important role in the recovery and development of my country's economy in the context of the raging epidemic. As a group of outstanding companies and individuals that have emerged in the short video and live broadcast industry, the short video and live broadcast integrity enterprise awards At the ceremony, Shanghai Jinjiaying Industrial Co., Ltd. was awarded the "Integrity Brand", and Lu Yabo, chairman of Shanghai Jinjiaying Industrial Co., Ltd., was awarded the "Excellent Entrepreneur" and was solemnly commended at this summit. At the same time, after deliberation and approval by the committee's presidium, Shanghai Jinjiaying Industrial Co., Ltd. was the vice-chairman unit of the committee, and the company's chairman Lu Yabo was the vice-chairman of the committee.
However, we must see that due to the rapid development of the short video and live broadcast industry, many aspects need to be regulated urgently, and integrity issues occur frequently, which has sounded the alarm for the development of the industry. At the same time, the market for the silk quilt industry is complicated, with two major pain points: fake ones and fake ones (substituting chemical fiber, kapok, etc. for silk); two major tricks: the appearance is different (the test is for high-quality products, and the inside is for qualified products, etc.) , short pounds and short liang (using 12% moisture regain rate , only marking the quilt weight but not the silk weight, adding weight increasing agents, etc.), even the leading brands are no exception, so everyone must look for Jinjia when purchasing. As a reliable brand with scale and credibility like YING, be careful not to be deceived!
The only commitment of Jinjiaying industry: If it is found that Jinjiaying's silk quilts are not consistent on the surface and inside, and are full of weight for one bed, we will compensate you RMB 100,000! If it is found that there is a piece of fake silk in Jin Jiaying's silk quilt, Jin Jiaying company will compensate you RMB 100 million!
The world is so big that it melts into one cocoon. Since its establishment, Jin Jiaying has always been based on the purpose of establishing a business with integrity and strengthening the country with integrity. It uses China's traditional silk culture to prove to the world that China not only has good products, but Chinese people also value integrity.
The 11th Global New E-commerce Expo
-Live event
Since the outbreak of the new coronavirus, traditional contact-based offline consumption has been affected. The conference has adapted to the current situation and helped enterprises transform into new consumption, effectively ensuring the daily needs of residents. , promoted the recovery of domestic consumption and promoted the stabilization and recovery of the economy. The exhibition area of this conference is 30,000 square meters, with more than 1,200 exhibitors. The popularity of the summit is high and the scene continues to be hot. It has become an important trade platform and industry summit for well-known domestic and foreign exhibitors to connect online channels.
Leaders and representatives of many domestic leading MCN organizations and live broadcast bases such as Wuyou Media, Make a Friend, and Jujiangxingchen attended the event. Lang Ming, Secretary General of the Short Video and Live Broadcast Culture Committee of the Chinese Culture Promotion Association, delivered a passionate speech at the conference on behalf of the organizers of the conference. Famous musician and star e-commerce anchor Hu Haiquan obtained the "AAA Level Star Anchor Integrity Certification". Big Wolf Dog Zheng Jianpeng Yanzhen and his wife won the "AAA Level Integrity E-commerce Anchor".
This year’s phenomenal star anchor Liu Genghong teacher sent a blessing video for this event. In addition, many leading anchors such as Duo Yu and Sister Maomao, Liu Siyao , the shopkeeper and his wife, Golden Retriever Land Rover Gu Da Meow, etc. sent video testimonials for this expo and industry summit.
Wuyou Academy, a training institution under Wuyou Media, the leading domestic MCN organization, is the top training institution in the field of short video live broadcast in China. Dean Xie Hui delivered a keynote speech on "Exploration of New Media Top Talent Cultivation and Innovation Model". Make a Friend is the head e-commerce live broadcast organization of Douyin co-founded by Luo Yonghao teacher and Huang He and other big names. Teacher Sun Yue, senior director of Make Friends E-commerce Academy, delivered a keynote speech on "200 Days of E-commerce Training". Liu Xinyue, executive deputy secretary-general of the Short Video and Live Broadcast Culture Committee of the Chinese Culture Promotion Association, implemented the three standards formulated by the committee: "Short Video Talent Evaluation Standards", "E-commerce Live Broadcast Talent Evaluation Standards" and "Short Video and Live Broadcast Integrity Evaluation System" Deliver a keynote speech.Fei Peng, co-founder of Beijing Dayu Oriental, delivered a keynote speech on "Only Details: 2022 Enterprise E-commerce System Operation Roadmap"; in addition, several guests also gave keynote speeches focusing on honest management and the creation of live broadcast hot products. Participants increased their understanding of the development of short video and live broadcast operations, and reached a consensus that integrity is the foundation for corporate development.
Shanghai Jinjiaying is an enterprise specializing in the artistic design and production of silk household products such as silk quilts, silk four-piece sets, silk tribute pillows, silk blankets, etc. It has a complete and scientific quality management system , and integrates production, supply and marketing. The exhibition hall is integrated into one, with more than 20,000 square meters of modern production plants, a professional R&D and design team, and a complete and scientific quality management system. It is currently China's leading credible and large-scale silk products enterprise. In 2003, the Shanghai Federation of Trade Unions hired eleven national veteran model workers, including Yang Fuzhen, Zhu Zhihao, and Yang Huaiyuan, as quality supervisors for Jin Jiaying, aiming to build a world-class brand. From the same year, Jin Jiaying customized silk tributes for national leaders and international dignitaries at that time. quilt. In 2004, through the national TV shopping platform, it promoted Chinese silk culture and health concepts with ingenuity and integrity, and received praise from tens of millions of users. Because the silk quilt industry is hit hard by counterfeiting, 99% of which have problems, Jin Jiaying promised that if the silk quilt does not match the inside and outside, if there is a shortage or a lower grade, the compensation will be 100,000 yuan for one quilt, and if there is a piece of fake silk, the compensation will be 100,000 yuan. Billion, relying on this only promise in China, it has become popular all over the country and has entered more than ten million households. In 2017, the International Silk Culture Exhibition Hall, built with heavy investment, was unveiled in Tongxiang, Zhejiang Province with the support of the Shanghai and Zhejiang governments. The exhibition hall not only displays China's thousand-year royal silk culture, but also shows the spread, extension and development of Chinese silk around the world, making silk history fashionable. It is the mission of Jinjiaying people to keep silk culture alive. In 2018, Jinjiaying became the only customizer of derivative silk products at the first Import Expo. In 2019, founder Lu Yabo was awarded the "Global Outstanding Women Award" by the United Nations Conference on Women. Jin Jiaying won the only United Nations "International Industry Influential Brand Award", "Asian Famous Brand Award" and "China Quality Pioneer Award" in China's home textile industry. In 2020, 2021, and March 15, 2022, it was continuously rated as a national quality inspection stable and qualified product and a national product and service quality integrity demonstration enterprise by China Association for Quality Inspection CAQI. Recently, he won the gold medal in the department store category of the "Panama Pacific International (International) Expo. One cocoon blends the world and one cocoon loves the world. Jin Jiaying will continue to prove to the world with ingenuity, integrity and innovation that China has good products and Chinese people are more honest.
