[Source: Xinhuanet] Xinhuanet, Guiyang, July 1. As the market demand for Maotai-flavor liquor increases year by year, Guizhou, as the core producing area of ​​Maotai-flavor liquor, has attracted the attention of many investors. “In order to enhance the quality and cultural recogn

[Source: Xinhuanet]

"In order to enhance the quality and cultural recognition of Maotai-flavor liquor in the consumer market, more precise and personalized marketing methods must be used to meet market demand." Hubei native Liu Fei is the founder of Taohuasuan Maotai Liquor Supermarket. In his opinion, with Culture + technology innovation marketing channels and models need to give more people the opportunity to join the " sauce wine story meeting".

Northeast Securities research report shows that from 2010 to 2020, the domestic soybean wine market grew at an average annual rate of 16% to 155 billion yuan, making it unique in the liquor industry. In 2020, with a market sales share of about 27%, Majiu wine created 40% of the industry's profits. In 2021, these two figures have risen to 31.5% and 45.8% respectively.

Taohuasuan Maotai Liquor Supermarket

"Many Maotai-flavor liquor companies still follow the traditional offline dealer model, mostly offline, with insufficient online and offline integration, and the construction of distribution channels is not in place. Most of the offline channels are concentrated in the eastern and central provinces "There are fewer provincial capital cities and prefecture-level cities in the country, and fewer layouts in county-level cities in the east and small and medium-sized cities in the west." Liu Fei said that the company is targeting this "pain point" and plans to expand its presence in county-level administrative areas across the country using a model of direct sales combined with franchising. There should be at least one "Soy Sauce Supermarket" in the area.

Information at a press conference held by Guiyang Customs on June 14 showed that from January to April this year, Guizhou Province exported agricultural and food products reaching 1.48 billion yuan, a year-on-year increase of 81.7%. Among them, the export of liquor reached 1.09 billion yuan, an increase of 95.7%.

Liu Fei introduced that Taobaojiu Supermarket aims at the goal of “going overseas” and is actively deploying domestic offline supermarket chains while building online marketing channels and platforms for .

According to data from the website of the Guizhou Provincial Department of Industry and Information Technology, from January to November 2021, the industrial added value of the province's large-scale high-quality tobacco and alcohol industry increased by 24.1% year-on-year. Among them, the added value of the liquor industry above designated size increased by 36.2% year-on-year, ranking first among the top ten industrial industries; the cumulative liquor output of liquor companies above designated size increased by 34.1% year-on-year, reaching the highest peak since 2018.

Liu Fei, general manager of Taohuasuan Sauce and Wine Supermarket

At present, Taohuasuan Company plans to cooperate with Yichang Starlight Entertainment Co., Ltd. to incubate a group of positive energy "Internet celebrity anchors", with the main line of promoting excellent traditional culture, and innovatively create a series of artistic works. Tell the story of the development of Guizhou, the core production area of ​​sauce wine. The person in charge of Yichang Starlight Entertainment Co., Ltd. said that the company will cultivate more Internet celebrities to become the "new champions" of the industry in a regulated market, improve professional standards, strengthen industry self-discipline, and let the "Internet celebrity economy" add to the popularity of sauce wine. fire.

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