On June 30, YY Live held its first regional guild exchange meeting in Chengdu and announced the official launch of the "Pilot Plan", which will invest at least 100 million yuan in cash subsidies and an average of 200 million yuan/day of exposure resources in the next year, using

On June 30, YY live broadcast held its first regional guild exchange meeting in Chengdu, announcing the official launch of the "Pilot Plan", which will invest at least 100 million yuan in cash subsidies and an average of 200 million yuan/day of exposure resources in the next year. Used to support and train new guilds and anchors who have settled in YY.

According to reports, YY Live’s “Pilot Plan” aims to guide new guilds and anchors to smoothly enter the “route” through official guidance and support. The "Pilot Plan" includes four major policies: "Quality Guild Support Policy", "Regional Operation Policy", "High Potential Anchor Support Policy", and "Head Anchor Support Policy". It provides targeted support for guilds and anchors, and is equipped with exclusive operations Provide guidance.

YY Live Broadcast’s strongest recruitment plan has four major policies to ensure the effectiveness of the entry

The "Pilot Plan" first proposes support for high-quality guilds, including a maximum 82% turnover share, a guaranteed income of up to 9,000 yuan for newly signed anchors, exposure resource support, and 1 pair 1’s exclusive operational support, etc. On the one hand, cash support is provided to ensure that the guild and its anchors go through the adaptation period smoothly; on the other hand, resource support and official service guidance are used to help the guild quickly master the platform traffic password.

YY Live Broadcast has for the first time added a cooperation policy for service providers and live broadcast base-type associations in the "Pilot Plan", aiming to join hands with associations, link governments, associations, and service providers to expand regional influence and create a more diversified, open, and symbiotic partnership.

In terms of supporting new anchors, the "Pilot Plan" provides differentiated support policies for high-potential anchors and top anchors. For high-potential new anchors, the platform will provide incubation support in the form of traffic + guaranteed income, and provide incubation strategy suggestions based on content categories, covering image management, talent training, live broadcast content optimization, live broadcast room optimization, etc. In response to the entry of top anchors from external sites, on the basis of providing high signing fees and shares, YY Live will also provide platform top resource support, including but not limited to YY and Baidu resource recommendations, customized IP activities, short video creation, business Cooperation and support, etc.

According to reports, the "Pilot Plan" launched this time is the recruitment policy for new guilds and anchors that YY Live has supported the most in recent years. It is expected that in the next year, YY Live will invest 100 million yuan in cash and more than 200 million daily exposure resources to ensure the effectiveness of new guilds and new anchors, while greatly increasing ecological activity and continuously injecting vitality into the YY live broadcast ecosystem.

Long-term policies support development without worries

In addition to the newly launched "Pilot Plan", YY Live Broadcast also has many long-term development and support strategies for guilds and anchors to ensure that guilds and anchors can successfully pass the "novice period" After that, we can achieve long-term and stable development in YY.

In January this year, YY Live held an ecological conference and announced the launch of the "Yuan Ju Symbiosis" plan in the field of guild construction. On the basis of "one billion subsidies + hundreds of billions of traffic" in 2021, it will increase its investment once again, through refined operations, regional The four major methods of standardized management, service upgrading, and cash profit transfer will further improve the service quality and profit transfer scale, and create a more diversified and novel point-to-point support strategy for the association.

In addition, in the field of content construction, YY Live launched the "Facial Selection Plan", "Vientiane Plan" and upgraded the "Internet Celebrity Plan" to provide content guidance and support for different types of anchors, and launched a large number of on-site anchor activities, which significantly Improve the quality of live content.

Taking the "Facial Selection Plan" as an example, in the first half of 2022, 40% of the anchors who started broadcasting in the beauty category will be new anchors. New anchors are growing rapidly, with per capita monthly revenue exceeding 12,000 yuan, and a large number of outstanding new anchors have emerged. The platform took advantage of the trend and launched exclusive activities such as "I am the Rookie King", "Chinese Valentine's Day Confession Night", and "The Peak Competition of Beautiful Anchors", which further promoted the popularity and income of new anchors.

The person in charge of YY live broadcast said that in the past 11 years, YY has been polishing a win-win ecological cooperation system to achieve the coordinated development of the platform, guilds, anchors, and users, and has won the trust and recognition of many guilds. This stable cooperative relationship has also contributed to YY’s ecological prosperity in the past 11 years. In the future, YY Live will continue to regard ecological development and the development of cooperative guilds as top priorities, continue to improve and deepen cooperation with guilds, provide good services and guidance, and attract more partners to join the YY family. .

Copyright statement:

All works marked "Source: China Net Entertainment" on this website are works that this website legally owns the copyright or has the right to use.

Please indicate "source and author" when reprinting.